News.com »Marketing

Doing a number on Web site traffic

Content publishers and tracking agencies aren't always on the same page when it comes to Web metrics, which are key to a site's appeal to advertisers.

February 20, 2008 9:43 PM PST

GoFish out to hook youth marketers

The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers.

February 18, 2008 11:36 PM PST

PBS Kids makes play for 3-year-olds online

Web site lets children play animated games with characters like Curious George and learn basic skills in reading and problem solving.

March 8, 2008 4:26 PM PST

Dell to form venture with WPP to handle ads

PC maker will invest $4.5 billion in marketing over three years as part of an agreement to form a new agency with Britain's WPP that will handle all of the company's advertising and marketing.

December 2, 2007 11:59 PM PST

Lawyers: Vista branding confused even Microsoft

Company marketing manager among those unclear about what "Vista capable" means, say lawyers pursuing class action suit.

November 28, 2007 10:55 PM PST

When rockers cut ties from labels

Services like Musicane oversee digital sales, marketing, and other chores for bands that drop a record label. But do they make sense for everyone?

November 7, 2007 10:03 PM PST

Are kids ready for ads in virtual worlds?

Media watchdogs and educators worry about the nascent industry having relatively no standards for advertising.

October 16, 2007 3:20 PM PDT

Want to 'converse' with advertisers? Me neither

'Conversational marketing' smells like a new spin on old advertising techniques, just on the Web.

September 15, 2007 1:02 AM PDT

Web 2.0 and the CEO

Forrester Research CEO George Colony says today's boss can't afford to remain clueless about the burgeoning world of Web 2.0.

August 7, 2007 7:58 PM PDT

Intel losing its joie de Viiv

The Viiv and vPro brands haven't exactly hit their mark. Now they'll take a back seat to Core--and long live Centrino.

July 20, 2007 8:45 PM PDT

Microsoft looks to improve its name game

After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.
Photos: Cool names, disappointing products

July 17, 2007 7:06 PM PDT

Apple basks in iPhone buzz

For months, the Apple gadget has been the talk of the town. How much of that is Apple's own doing, and how much is the fans?

June 25, 2007 11:49 PM PDT

Swag is fun, but what about the trees?

CNET News.com reporter Daniel Terdiman has a message to the flacks sending him tons of junk each week: Just say no!

June 7, 2007 3:15 PM PDT

Ad giant to scoop up 24/7 Real Media

WPP, one of the world's largest ad agencies, plans to buy the digital marketer for $649 million.

May 18, 2007 2:02 PM PDT

Protecting kids from online food ads

With playful characters and mobile social-network buddies, fast-food companies are finding new ways to target teens. One group wants limits set.

May 17, 2007 5:32 PM PDT

IBM, DuPont aim for cool crowd with video ads

The two companies turn to the Web to reach a hipper audience. Also: Yahoo seeks the most dedicated evangelist among its employees.

May 16, 2007 6:27 AM PDT

Microsoft's Bach pitches 'user-driven marketing'

Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."
Photos: Talking marketing at Mix '07

May 2, 2007 8:27 PM PDT

Fast Search & Transfer offers search and marketing bundle

FastMedia software is designed to boost advertising dollars at media Web sites.

April 30, 2007 4:05 AM PDT

Google gets in on 'Intel Inside' campaign

Search giant will provide online ad marketing tools to Intel's virtual marketing storefront for licensees.

April 25, 2007 1:18 PM PDT

Online ad group: Show us the traffic numbers

Interactive Advertising Bureau, which represents more than 300 new-media ad companies, asks ComScore and Nielsen/NetRatings to submit to audits.

April 24, 2007 2:03 PM PDT