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December 8, 2007 2:27 AM PST

Success without ads

Consumer Reports, a monthly magazine, continues to thrive with a subscription-only model, even on the Web.
The New York Times

The story "Success without ads" published December 8, 2007 at 2:27 AM is no longer available on CNET News.

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CU is a breath of fresh air
by MythicalMe December 8, 2007 3:47 PM PST
Consumer Reports is a breath of fresh air that a lot of media could mimic. I'd pay for a subscription where I new I wasn't going to be hit with a barrage of advertisements.

The New York Times and most major newspapers couldn't entice me to subscribe because in the first instance they're giving us news that can be found free other places. Secondly, can anyone actually lift a Sunday print edition without requiring a forklift?

Advertisements may be the life blood of many publications, but it all boils down to charging subscribers for content they want to buy at a price they can afford. I stopped subscribing to magazines when they put those cards that drop out, annoying me when I just want to get my mail.

Finally, the movie industry needs to rethink their use of the DVD. I pay to see movies, not advertisements. I'll stop renting and/or buying DVD if I see many more ads in them. I've already determined that I will NOT be considering purchasing any kind of Toyota truck. The Prius may be the most environmentally friendly car on the planet, but if you keep disturbing my pursuit of entertainment I'll be finding another car.
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Ad-inifinum
by chash360 December 11, 2007 12:27 PM PST
CU probably has much higher revenue because they are actually supplying a valuable product-service. The readership of major newspapers is lacking because their contrived news, has lost respect, trust and therefore value, to the average consumer. If the major news media would invetsigate and report the truth, instead of sensationalized lies, contrived by our administration, maybe they could regain some readers. Until then I will get my news from the world outside our controlled media. Even the BBC is occasionally reporting things, that will never see light in the US controlled media.
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