December 8, 2007 2:27 AM PST
Success without ads
Consumer Reports, a monthly magazine, continues to thrive with a subscription-only model, even on the Web.
The New York Times
The story "Success without ads" published December 8, 2007 at 2:27 AM is no longer available on CNET News.
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The New York Times and most major newspapers couldn't entice me to subscribe because in the first instance they're giving us news that can be found free other places. Secondly, can anyone actually lift a Sunday print edition without requiring a forklift?
Advertisements may be the life blood of many publications, but it all boils down to charging subscribers for content they want to buy at a price they can afford. I stopped subscribing to magazines when they put those cards that drop out, annoying me when I just want to get my mail.
Finally, the movie industry needs to rethink their use of the DVD. I pay to see movies, not advertisements. I'll stop renting and/or buying DVD if I see many more ads in them. I've already determined that I will NOT be considering purchasing any kind of Toyota truck. The Prius may be the most environmentally friendly car on the planet, but if you keep disturbing my pursuit of entertainment I'll be finding another car.