November 15, 2007 4:00 AM PST
HangerNetwork is trying to replace wire hanger at dry cleaners with cardboard ones with ads on them. Made from biodegradable cardboard, the hangers are more eco-friendly than regular hangers and save cleaners money because they're are free. Another plus, when you put on a shirt in the morning, you may get a friendly reminder to use deodorant or eat more donuts.
Consumers may balk at this intrusion into a personal space, but they won't have to scream "No wire hangers!" like Joan Crawford when they get caught in a tangle in their closet. It's also an easier way to subsidize a green concept than to impose regulations.
Photo by HangerNetwork
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