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September 28, 2007 2:05 PM PDT

3Com sold? You're joking, right?

Kudos to 3Com CEO Edgar Masri and the board for selling the company to Bain Capital and Chinese networking provider Huawei. I suppose the company will be taken private from here. We've seen this in the networking business before: Enterasys was taken private in November of 2005 for $385 million.

3Com logo

While the strategy is well-understood, I really have no idea what Bain and Huawei are thinking. You could point to the fact that 3Com did about $1.2 billion in revenue, and has global distribution in place for more product sales. You can even talk about 3Com's market share in SMB networking. Yes, the company has a few strengths, but it has also been bleeding red ink for years and has reinvented itself more times than Cher. Here in Massachusetts, lots of people I know have worked at 3Com at one time or another and generally leave the company, either by force or voluntarily, in a rather unhappy state. It's been a proverbial "house of cards" for at least 10 years.

When companies go private, investors typically cut resources, sell off assets, and fix core operations. Once this is done, they look to go public or sell the now healthy entity to another firm. The problem here is that 3Com has already made more cuts than Edward Scissorhands. At the same time, other networking vendors have greatly improved products and sewn up markets. Cisco is Cisco; Juniper kills it in the service provider market; Hewlett-Packard is winning in the SMB space; Extreme has a killer end-to-end switching architecture, etc. Other than TippingPoint, I can't recall the last time an IT executive even asked me if 3Com was still in business.

Perhaps this new 3Com team will prove me wrong and reinvent itself this time (as opposed to numerous other times) but for now, the only people who are guaranteed to make money on this deal are the investment bankers and lawyers. Oh, and the 3Com management team will also make some dough here as well for dressing up the company and finding a buyer. These few fortunate souls pale in comparison to the generations of investors and employees who long ago lost money and faith in 3Com.

Huawei was already in bed with 3Com, but why Bain went along for this ride is a mystery to me. Perhaps the Bain folks would also be interested in a certain bridge in New York City that I will gladly sell.

Jon Oltsik is a senior analyst at the Enterprise Strategy Group.
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Add a Comment (Log in or register) 6 comments
Re: 3Com sold ?
by krishtk September 28, 2007 3:23 PM PDT
True 3Com has been shredded, trimmed and still for the last
several quarters they have been bleeding.
The company still has some cash in hand, a good (ok) presence
in the SMB market, security market etc. Their switching and
their core H3C is still have to come out and prove itself.
All said and done there is value for Bain Capital. The fact is
there are many companies in the east that lack the expertise and
The power to reach the customers here in the US and EMEA.
Take a look at some of the best know companies like Huawei,
UTStarcom, Lenova
you name it and they have issues. Quality problems, brand
name and recognition problem. 3Com brand is well known, this
gives a Huawei a good conduit to reach customers.
The issue at 3Com has always been Strategy ? They have plenty
of Strategy. None that last for more than 3 months. Each time
they come up with one just to change it 3 months down the
road.

Bain I am sure would be make some significant changes and
would see how to explore the brand name and 3Com?s reach
and promote products from Huawei to the west.
3Com also has a good quality process and procedures which
could help Huawei to produce better products. As a former
employee of 3Com I think this is a good move for 3Com
and if Bain makes good changes at the top and integrates
products from Huawei Cisco, Juniper and Extreme would have to
watch out.
Reply to this comment
Bain's investment thesis
by sramana September 28, 2007 3:29 PM PDT
If you want to understand Bain's investment thesis,
read this:
http://sramanamitra.com/2007/09/28/3com-is-now-really-going-after-cisco/

Sramana
Reply to this comment
What If???
by drthompson September 30, 2007 3:21 AM PDT
As I understand things, Huawei is a Chinese state owned organization. What better way to gather intelligence data than to deeply embed yourself in the networking infrastructure. OK, I'm putting my tin foil hat on now so you won't be able to call.
Reply to this comment View reply
...
by 0pop0pop0 March 2, 2008 12:22 AM PST
i support
Reply to this comment
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