March 13, 2008 8:13 AM PDT

Blu-ray players: Mighty pricey

The demise of the HD DVD format has been bad news for both bargain hunters and at least one big-time technology company.

Sony BDP-S300

The Sony BDP-S300

(Credit: CNET Networks)

In the three short weeks since Toshiba announced that it was pulling the plug on the high-definition technology, prices for standalone players using the rival Blu-ray format have been headed north. In fact, as noted by PriceGrabber.com, Blu-ray prices are at their high point for the year, at an average of about $400 apiece for the devices. The Sony BDP-S300, for instance, was just a small mocha latte above that level, at $403 as of Wednesday.

Prices for Blu-ray players had been dipping down to around $300. Just last week, Sony Electronics President Stan Glasgow said that the company would be "at a $300 rate" through this year--and would even hit the $299 mark in 2008. Apparently, though, retail outlets haven't gotten that message just yet. (Glasgow also allowed that the price might reach $200--next year.)

If you're a penny-pincher who's of a mind to buy technology on the endangered species list, you could of course go out and buy a $99 HD DVD player.

You might also do well to heed the advice of TGDaily, which in musing about the Blu-ray price increases is also looking ahead to later this year when Blu-ray players gain some advanced features and the ability to connect to the Internet: "Many of the current Blu-ray manufacturers have announced new players that will support BD Profile 2.0, so my advice would be to buy a PS3 or wait for the next-gen players." (The PlayStation 3 game console offers Blu-ray and Internet connection already. But don't go looking for Blu-ray on the Xbox 360.)

But if you're still buying Blu-ray today and ruing having to shell out a few extra bucks, imagine how Toshiba feels. The consumer electronics giant, a leading backer of HD DVD, could see a whopping $986 million loss in its high-def DVD business for its current fiscal year, according to Japan's Nikkei business daily. Correction: This sentence initially had a "b" instead of an "m" in the dollar value of the loss. The expected loss is $986 million.)

Recent posts from News Blog
Sprint HTC Touch Diamond outed early
Woman to virtual ex: 'I won't be ignored!'
Swiss secret sauce to power green choppers
iLink to deliver answers to military online communities
Vonage names new CEO
Add a Comment (Log in or register) 23 comments (Showing first 20 comments)
It should be 986 millions losses
by NowComeOn March 13, 2008 8:58 AM PDT
It should be 986 millions losses not billions.
Reply to this comment
$986 million, not billion
by ldva March 13, 2008 8:58 AM PDT
From the Reuters story:

TOKYO (Reuters) - Japan's Toshiba Corp is likely to book a 100 billion yen ($986 million) loss in its high-definition DVD business and post a full-year operating profit of around 250 billion yen, falling short of its outlook, the Nikkei business daily said on Thursday.

Shame, too, about the Blu-ray price gouging. According to this post (http://www.pcdoctor-community.com/pcdblog/2008/03/01/may-the-best-hd-win/), HDD had a lot going for it.
Reply to this comment
Cool, a $986 billion loss
by The User March 13, 2008 8:59 AM PDT
With a $986 billion loss, their revenue must be easily exceeding GDP of Japan.
Reply to this comment View reply
Typo fixed (argh)
by Jon Skillings March 13, 2008 9:13 AM PDT
Y'all are right. The loss is indeed expected to be $986 million. As I was typing, I clearly was thinking "That rounds up to a billion" and fell victim to one of the oldest typos in the book.

Thanks for catching that. And argh.
Reply to this comment
Not surprised, but hopefully its temporary
by epross March 13, 2008 9:23 AM PDT
I'm not surprised by the price increase, but I'd bet that it is the retailers jacking up prices and not the manufacturers. I think the manufacturers (especially ones like Sony who also sell content) want to get the players out there faster so that they can sell more blu-ray discs. In the long run that is where they are going to make their money. They need people to switch from DVD.
Retailers like BB, CC, etc. don't care as they sell it all so they make their money regardless of what they're pushing. If they can take advantage of the fact that HD players are no longer in competition and charge more for BD for those of us that want the next gen for our HDTV sets, then that is what they are going to do. However, one thing I've noticed over the years is that late winter and early spring seem to be the worst time for buying any electronics. Prices tend to be higher at this time of year then at any other. I don't know why, but I'd guess it has something to do with not being near a major holiday or event like "back to school". Still I hope that there is enough competition between the blu-ray manufacturers to encourage competition and keep the prices moving downwards. I just read that Oppo is in the design stages for a blu-ray player, hopefully that will shake the market up as they tend to delivery a huge range of features for a realistic price.
I just looked at my local BB and the Sony BDPS300 is $499 (Cdn) just before Christmas is was $599 (but on sale almost everywhere for $399 - usually with purchase of a Sony TV) so does this constitute a higher price? To my mind it is $100 cheaper, just the promotion has ended and you had to buy a TV to get that. Depends on your point of view I suppose.
Downloads are the future, but they're a long way off still.
http://hometheatermag.com/news/031108moviedownloads/
Reply to this comment View reply
And now the rest of the story
by ibeetle March 13, 2008 9:28 AM PDT
I notice the author forgets to mention that the reason why we
had so called cheap HD DVD players is that they were being out
sold (if you count Playstation 3 sales) so retailers had to move
them out, and that Toshiba was subsidizing the format for
retailers resulting in lower prices.

I am always amused by those that think of a new technology as
expensive when it is half the price of the previous technology it
is competing with to possibly replace.
When DVD players first entered the market they were $500 to
$700 dollars and DVD's were $30.00 to $50.00. And you had to
buy them... Blockbuster did not rent DVD for almost 2 years
after the format came out. I remember almost wetting my self
when the Blockbuster DVD rental shelf doubled from 10 to 20
movies over the course of 6 months.

If you adjust for inflation these so called expensive $400 Blu-
ray DVD players are about half what standard def DVD players
cost almost 15 years ago.

Finally, Blu-ray players are not increasing in price. The MSRP has
not been moved up... if anything it has been moved down. It is
just that retailers are no longer have sales as often or as good as
there were when there was two formats.
HD DVD supporters are just crying sour grapes. If HD DVD had
been the victor Toshiba would have ended there subsidy and
those players would have jumped up $100 in price.
Reply to this comment View all 2 replies
Of course they are...
by gsmiller88 March 13, 2008 9:38 AM PDT
Sony has to make up the billions they paid to the movie studios to
pick their format.
Reply to this comment View reply
I think we as customers should choose not the big corporations
by pranojit March 13, 2008 9:53 AM PDT
I am only thinking if customers protested the Blue-Ray and still keep buying HD-DVD, that would be a major blow to movie productions for supporting Sony.
Competition is always healthy and Sony got rid of that and now will dominate the market.
Atleast, I will restrain myself from buying BlueRay and stick with HD DVD for sometime.
Reply to this comment View all 4 replies
Why?
by fredtheviking March 13, 2008 10:04 AM PDT
The fact is Customer benefit if the Coorportations play nice with each other. HD-DVD vs. Blu-ray is just a tragic story of captialism at it's worst. Customers don't have to buy any HD technologies... Besides customers did decide, the vast majority who had HD format went with Blue-ray 2-to-1 (based on movie sales). There you go.
Reply to this comment View reply
There's a lower priced, high quality alternative to Blu-ray
by NMEN March 13, 2008 7:19 PM PDT
... called HD VMD. The New York Times just wrote about it:

http://www.nytimes.com/2008/03/10/technology/10dvd.html?
ref=technology

According to the Times:

"A new system.. called HD VMD, for versatile multilayer disc, is
trying to find a niche. New Medium Enterprises, the London
company behind HD VMD, says its system?s quality is equal to
Blu-ray?s but it costs less... An HD VMD player costs less than a
Blu-ray because it uses the red-laser technologies found in
today?s standard-definition DVD players."
Reply to this comment
sony
by lyntone March 14, 2008 9:46 AM PDT
watch out , Sony has been know to put programs in some of their products, like root kits.,
Reply to this comment View reply
$130 ROM Blu-ray player for your computer
by The_Decider March 15, 2008 11:21 PM PDT
http://www.newegg.com/Product/Product.aspx?Item=N82E16827106227

Yeah, mixed reviews and it is an OEM. But it probably won't be long before players are reasonably priced.

IIRC, it took a while for CD and DVD burners to come down and writable DVD media is still a bit high, IMO.
Reply to this comment
 See all 23 Comments >>
Powered by Jive Software
advertisement

Latest tech news headlines

About News Blog

Recent posts on technology, trends, and more.

Add this feed to your online news reader

News Blog topics

Featured blogs

advertisement

Inside CNET News

Scroll Left Scroll Right
  • Nanotech: The Circuits Blog

    Timing rumors surface for AMD plant spin-off

    Rumors persist that Advanced Micro Devices is planning to spin off all or part of its manufacturing operations.

  • Gallery

    Photos: Ron Paul's RNC alternative

    As the Republican convention took place just miles away, a crowd rallied for the former presidential candidate and his message of limited government, ensured civil liberties, lower taxes, and peace.

  • Digital Noise: Music and Tech

    Was 1980s music that bad?

    NPR asks listeners which year featured the best music, and the 1980s emerge as a bleak era. Personally, the '80s figure prominently in my collection, but well behind the 1970s.

  • Beyond Binary

    Microsoft begins big ad push

    Microsoft's multi-year push, estimated at $300 million, begins with a spot featuring Bill Gates and Jerry Seinfeld aired during Thursday's NFL game.

  • Video

    YouTube plays party politics

    During the presidential campaigning four years ago, YouTube didn't even exist. Now it's a tool candidates must master to get their message across. CNET's Kara Tsuboi stops by the YouTube upload booths at the Democratic and Republican conventions to find out why Google's video site has such a big presence in Denver and St. Paul, Minn.

  • News - Digital Media

    Michael Moore plans Net-only film premiere

    Filmmaker plans to premiere his latest documentary exclusively on the Internet for free, forgoing the traditional theatrical release.

  • Video

    Political party playlists

    We know the Democrats and Republicans are split over policy issues, but does their musical taste fall down party lines too? And what kind of gadgets did they bring to the conventions to listen to their music? CNET reporter Kara Tsuboi finds out.

  • News - Politics and Law

    What you can--and can't--find about Palin on the Internet

    John McCain's choice of Sarah Palin as a running mate has inspired a wealth of creativity on the Internet.

  • News - Cutting Edge

    Execs predict next Google-like tech

    On eve of company's 10-year anniversary, researchers and business pundits speculate about what technologies might someday have as much impact as Google.

  • Gallery

    Photos: The brains behind Google Chrome

    Here's a look at some of the engineers and executives who took the stage at the company's headquarters as they unveiled the new browser.

  • Crossfade

    Ying Yang Twins, 'Look Back At It': Free MP3 of the Day

    This amped-up duo gets the party started with a mix of crisp, Southern hip-hop beats and shout-along rhymes. Download a free MP3 of "Look Back At It" courtesy of CNET Download Music.

  • Green Tech

    Clean-tech group forms to support Obama

    "Clean Tech and Green Business for Obama" aims to raise $1 million for the Democratic presidential nominee while elevating issues of climate change and alternative energy.