March 28, 2008 5:25 PM PDT

Ouch! Newspaper revenues take biggest plunge on record

Posted by Elinor Mills

We've all known for a while now that things aren't looking exactly rosy for the newspaper industry (for an excellent account of the state of the newspaper world read this New Yorker article).

Now, Editor & Publisher has figures that are enough to make any newspaper mogul cry.

Total print advertising revenue last year dropped 9.4 percent to $42 billion from the year before, according to the Newspaper Association of America. That's the biggest decrease since the NAA began measuring ad expenditures in 1950.

Total advertising revenue, including online revenue, decreased 7.9 percent in 2007 from the year before.

Topics:: Media

Tags:: newspapers,; ads

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Add a Comment (Log in or register) 10 comments (Page 1 of 1)

Maybe a Good Thing
by clowdy4 March 28, 2008 6:26 PM PDT: For years Blood Sweat and Tears have been the main selling ingredient for the papers. In other words, 95 percent crap and 5 percent believable. A school shooting yesterday/ murder suicide today, sheep gave birth to human babies 10 years ago. It's about time! Start printing something worth reading and sales will rise again.; Reply to this comment View reply
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newspapers.... going.... going....
by mrwildman1 March 28, 2008 6:26 PM PDT: the NY times as well as a bunch of others are (to me anyways) leaning Way to the left. they don't share the same values. and i spend my time (and money)reading that dribble. i listen to talk radio a lot while I'm in my delivery truck. i share the same attitude as Howie Carr and Sean hannity. not so much with rush. he's a bit much for me to listen to. and if i want something like the newspaper, i get on-line. i have anything i want. and like this blog, i can voice my opine.; Reply to this comment View reply
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another article: on the media and the sub-prime
by josephXY March 28, 2008 9:14 PM PDT: in the same publication appeared another article that might be of interest: editor & publisher: Where Was Media When Sub-Prime Disaster Unfolded? http://www.mediainfo.com/eandp/columns/shoptalk_display.jsp?vnu_content_id=1003781122 If we were long on the edge of "disaster" with a "financial nuclear winter" waiting in the wings, why were American news consumers among the last to know?; Reply to this comment

quit listening to mainstream...
by Jamesmeredith2 March 29, 2008 5:31 AM PDT: Perhaps when they only cover what the corporations want then people such as ourselves no longer read mainscream media...; Reply to this comment

People are realizing what a waste print news is
by Leria March 29, 2008 5:37 AM PDT: For anything. I mean, I can get better job listings online. I can get better news and faster news online on the newspapers websites. Basically, print news is going to go the way of the dodo, and I am glad for that. No more wasted paper that I have to recycle, which is 90% of what I recycle every week.; Reply to this comment

Suggestions
by niceguy2931 March 29, 2008 6:36 AM PDT: Suggest one buy i.e. the NY Times on Sunday learn a few things, then take advantage of all the on line (free) reads they provide. For $6 per week you will get all you need.; Reply to this comment

Newspapers
by fourthestate March 31, 2008 6:25 AM PDT: God help us if we ever lose newspapers, our government watchdogs! jt; Reply to this comment

It's evident
by fourthestate March 31, 2008 6:32 AM PDT: And one can tell by some of the opinions of the bloggers on this site that they don't read anything, let alone newspapers. The illiteracy reeks! jt; Reply to this comment