March 31, 2008 2:48 PM PDT

Dell closing plant as part of 8,800 layoffs

Layoffs hit close to home Monday at Dell, which said it will close its Austin, Texas, desktop manufacturing facility as part of an effort to trim billions in costs.

The Austin facility, which replaced a smaller facility in Austin, is where Dell fine-tuned its "build-to-order" strategy that allowed it to vault ahead of Compaq for the top spot in PCs in the early part of the decade. By not building PCs until orders get placed, Dell minimizes the time it holds components in inventory, which in turn reduces costs. (Round Rock, Texas-based Dell, in fact, doesn't own components until the forklift carrying them crosses a white line on the floor. See our story from a visit to the center here.)

Although still considered a leader in logistics and low-cost manufacturing, Dell began to see its market share erode in 2005 because of complaints about poor customer service, among other factors. Dell is now number two behind Hewlett-Packard (which bought Compaq) in PCs.

Dell also reaffirmed its plans to reduce employee headcount by at least 8,800. So far, it has eliminated 3,200 positions. Overall, the company hopes to reduce expenses by $3 billion a year on average over the next three years.

Dell also has desktop manufacturing facilities in Tennessee and North Carolina.

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Add a Comment (Log in or register) 37 comments (Showing first 20 comments)
Focus on what matters Dell !
by Rants&Raves March 31, 2008 3:12 PM PDT
There are plenty of low-cost manufacturers out there, but users need to trust those they do business with. That's why they come back or decide to look for alternatives.

Frankly, if you treat every customer they way you have treated me, then I am not surprised fewer and fewer people will be willing to do business with you. I've dealt with a lot of companies in my 30+ years in this industry, and yours provided the worst experience ever, bar none; that's a pretty low standard to establish.
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Keep it in the house
by Dead Soulman March 31, 2008 3:32 PM PDT
As long as Dell doesn't decide to ship all those jobs outside the country or reward its executives with bonuses for firing almost 9000 families, then I'd consider it a company restructuring. Sure it makes things difficult to lose your source of income in such an abrupt fashion. But, I think Dell employees are probably used to Dell's not so spectacular employee treatment.
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Not dealing direct anymore.
by pugster March 31, 2008 5:15 PM PDT
Alot of Dell's pc's come preconfigured and sold thru B&M's like Staples, Best Buy, etc... thus don't need these factories which assemble pc's. Other companies like HP and IBM uses third party companies like Insight and CDW to customize the computers for them.
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Outsource to China, like Apple does
by mbenedict March 31, 2008 5:56 PM PDT
...then stick a "Designed in Austin" sticker and all is good.
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Dell's next strategy
by ServedUp March 31, 2008 8:29 PM PDT
I think Michael Dell should start thinking about the future. I believe he knows he has to shutdown Dell and give all the money back to the shareholders.
Now whats he waiting for?
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Stupid idiots.
by Imalittleteapot March 31, 2008 9:34 PM PDT
Biggest complaint is customer service. So, fire your customer service people. Don't layoff the people that make the computer if the complains aren't about the people making the friggin computer. Why do company always get rid of person B because person A is a complete F'in screw up?

I'd rather be running successful business that overpaid for service than the other way around anyway.

What's wrong with Dell's customer service? Well it's just like everybody else's.

My friend bought an MP3 player from Dell that was missing components in the packaging. No big deal, just ship it back and have a new one shipped. What does Dell say? They have to pay the shipping costs for Dell's screw up. No no no no no no wrong wrong wrong wrong!!!! Do other companies do this? Yes. Should Dell? Well let's ask Dell how that's working for them?

If something needs shipped back because of a mistake the company made then the company should cover shipping costs.

Every product should have a two year on-site, problem free, everything covered (including shipping) warranty free anyway. If you can't guarantee your product doesn't last at least two years, you have basically just told me you build a crappy product. Do other companies do this? Sure. Isn't that exactly why Dell should not do it? Yes! Freaking idiots!
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Make that two
by thetruth1960 April 1, 2008 4:57 AM PDT
No, not just one person boycutt. Make that two. I stopped buying Dell product for my company 3 years ago because of their customer service.

As many said, they are barking at the wrong tree. Improve your customer service, and I bet you will not need to fire 9K people. Dell was on top at one point, they could be again, but not by taking jobs away from the US and taking those jobs outside.

Has any of you call GoDaddy's customer service. I've only had great experiences talking to people who speak English in the good old U.S. of A. Dell, as well as other companies, should learn from that. I don't want to talk to someone in India whose name is "Jim" or "Scott" or "Pete" who have no idea what they are doing, as it was my experience 3 years ago when talking to Dell's customer service.
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NAFTA being the cause
by GameGuru5000 April 1, 2008 7:13 AM PDT
Dell is firing computer assemblers because they want to move their manufacturing else where, like Mexico. The cost to pay employees in Mexico is much cheaper. I think it's a rediculous idea.
Welcome to unemployement Americans.
Thanks to Dell utilizing NAFTA!
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And the packaging
by Fireweaver April 1, 2008 7:57 AM PDT
Maybe if Dell makes all of their packaging look ultra cool no one will notice!
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I think that Cray is the only computer manufacturer
by BALTHOR1 April 1, 2008 2:15 PM PDT
These plants could be where Dell is virused.
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They paid no heed to their customer's wants
by fred dunn April 1, 2008 5:05 PM PDT
Customers, even enterprise customers were asking for AMD when AMD was still hot and Dell would have no part of it. HP did and they got the business.
Also Dell was too "fixed" on their Build to order model which, despite their logistical genious still made the systems cost more than the "boxed computers' that you could pick up immediately at the closest Circuit City, Best Buy, or wherever.
The nail in the coffin for Dell was when they decided to go after the low low end systems and to afford that market they had to sacrifice their once stellar customer service to offshore facilities where sometimes the customer could not even understand the Dell rep and no one "owned" the problem, rather you would just get bounced back and forth.
I feel very bad for the Dell personnel losing their jobs because the idiots at the top "knew better than their customers" and "Michael Dell wouldn't switch from an ALL INTEL house because they were getting kick backs of up to a Billion (with a 'B') dollars in kick-backs (what Intel calls their customer appreciation and advertising dollars. Yeah right.).
Their standard warranty has gone to one year where it used to be three so what advantage do they have when it is essentially a commodity market with a manufacturer's wrapper?
None.
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Time has changed
by Intellimanis April 1, 2008 8:29 PM PDT
The recent turmoil in the dell is because ; the once ingenious strategy the dell devised has fallen back in times. Keeping costs low is so paramount, that the low logistics costs that dell had, has not been able to absorb the rise in material costs. where has other PC manufacturers has moved to low cost destinations ; dell has not done that. product differentiation is not so great in the PC industry.
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Wow. Remember 1997?
by Galaxy5 April 2, 2008 7:12 AM PDT
Apple laid off 5000, and everyone (including C|Net) said it was the
end for Apple. Of course they were a much smaller company back
then than Dell is now, but where's the talk of Dell's death knell?
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Dell Customer Service Bad, but not Worse
by paulej April 3, 2008 2:42 PM PDT
Dell does have issues with its customer service. I've been a buyer of Dell computers for a very long time and I continue to buy them because they do make good machines. I have never been disappointed with a Dell desktop. (No experience with laptops.)

As for their customer service, it is bad, but not worse than other companies. Have you called HP's support? You'll get the same kind of idiot answering the phone. Perhaps they even share support staff?

The support staff read scripts. They have a FAQ. They really do not know or understand the technology. They're not well-trained. Oh, and HP's support staff uses Google to find answers :-) (I'm not kidding... but if I could have found the answer via Google, I would not need to call them.)

So, what's the real problem? My guess is that people just have not owned HPs long enough to have a need to complain seriously. I do recall very well about 10 years ago that our company owned (quite regretfully) a stack of Compaq machines-- they were really bad.

Today, it seems that the HP and Compaq brands are both good. But, Compaq went through a patch of rough times. If lots of people are buying HP and start having problems, perhaps they will switch back to Dell.

In any case, I will continue to buy Dell, as I have nothing but good words to say about their machines. Support is another issue, but it seems to be a common problem in the industry -- even far beyond the PC industry.

If Dell is able to reduce staff and still continue to ship current volumes of machines, I think they will stablize and begin to grow again.
Reply to this comment
by PC-Enclosure August 10, 2008 12:22 PM PDT
It's a shame that such a high profile manufacture has hit hard times, maybe it is time for them to look at their outsourcing policy, as this seems to have helped Apples bottom line.
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