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April 26, 2008 10:00 PM PDT
AOL acquires fantasy football site
Time Warner's AOL has acquired Fleaflicker, a free fantasy football site.
Site founder and operator Ori Schwartz confirmed the acquisition Saturday but declined to describe terms of the deal. AOL's move was reported Friday by TechCrunch.
MediaPost Publications reported that AOL will add the site to its AOL Sports area.
Fantasy sports sites let members create imaginary team rosters out of real players; how those players perform in real-world games influences how fantasy teams fare.
Stephen Shankland covers Google, Yahoo, search, online advertising, portals, digital photography, and related subjects. He joined CNET News in 1998 and since then also has covered servers, supercomputing, open-source software, and science. E-mail Stephen.
What I'd like to know is where the company sees itself vis - a - vis the giants such as G, Y & M? All three have content plays (though Google's is very very small in that, except as an aggregator)...
Unless AOL is able to define itself clearly and stake out an identity, it will become even more marginalised in the web world
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