Overstock.com will extend reach to Canada, Europe
Discount online retailer Overstock.com announced on Thursday that it will be selling its products outside the United States for the first time.
"We're actually right smack dab in the middle of integrating," Jake Bailey, Overstock's director of international sales, said in an interview with CNET News.com on Thursday. No final date has been given for the launch of international sales, but Bailey said it will be before the end of 2008.
The Salt Lake City, Utah-based company has inked a deal with E4X, which runs a service called FiftyOne Global Ecommerce. The partnership has enabled Overstock to start billing and shipping to a total of 34 new countries--Canada, as well as 33 European nations. FiftyOne lets a participating retailer ship to a U.S. address and receive U.S. currency, while the buyer pays in his or her home currency.
Not all of Overstock's products will be able to be shipped overseas. Some bulky products, like massive HDTVs and large pieces of furniture, will continue to be available only in the States. But, Bailey said, "for the most part, it's going to be the bulk of our product offering."
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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