March 5, 2008 6:51 AM PST

Adobe bites its tongue after iPhone Flash jab

Was Steve Jobs trying to send an unofficial message to Adobe Systems? Something on the order of "get it in gear, guys, if you want to stay on my VIP list"?

As my colleague Tom Krazit reported Tuesday afternoon, Jobs used the Apple shareholders' meeting to publicly dismiss the the full-blown PC Flash version as "too slow to be useful" on the iPhone. He then went on to describe the mobile version--Flash Lite--as "not capable of being used with the Web."

That's an unusual--albeit refreshingly frank--way to talk in public about a business partner. Give Jobs credit for speaking his mind, although I very much doubt Adobe appreciated his candor.

I tried to get a comment from Adobe, which has worked closely with Apple over the years. Will Flash be supported on the iPhone or not? Here's the official non-response, response to my query:

""Flash and Flash Lite are a huge success. All major handset manufacturers worldwide license Flash today delivering a broad range of mobile devices ranging from feature phones to smartphones and consumer electronic devices. With more than 450 million Flash-enabled mobile devices shipped worldwide and 150 percent year-over-year growth we are on track to see 1 billion Flash enabled devices by 2010. Consumers demand a rich Web experience on any device and platform and Flash delivers just that. We look forward to our continued relationship with industry leaders to deliver engaging experiences to consumers worldwide."

Thin gruel. Hopefully, I can get a fuller answer later on.

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Add a Comment (Log in or register) 61 comments (Page 1 of 4)
by lmasanti March 5, 2008 7:43 AM PST
Long ago... it seems... quote: "...Adobe, which has worked closely with Apple over the years." Adobe was "almost" born (at least "to success") by the support of Steve Jobs for PostScript in 1984. But in last decade, Adobe almost abandoned Apple: Intel versions took more than a year! So, like old anecdotes as "Macs are pricey" do not continue spreading the voice that "Adobe works closed to Apple".
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by john55440 March 5, 2008 7:48 AM PST
Steve Jobs always "hoses" his business partners, one way or another.
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by alenjadrom March 5, 2008 8:04 AM PST
Flash on iPhone? My concern is the rapidly growing list of companies and cities that are flat out blocking the Flash player from playing when their users visit a website due to security issues. Anywhere Websense is used it appears Flash websites are blank. Blocking YouTube as a whole is likely a smart IT policy, but blocking all Flash videos and palyers? That's a huge problem for me when customers cannot view materials. Whatever the security problem is or whatever the problem Websense is concerned with should be a higher priority for Adobe over the tiny number of iPhone users.
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by CR8VDO March 5, 2008 8:21 AM PST
I would buy a product that uses anything adobe!
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by chrisfrary March 5, 2008 8:28 AM PST
Remember that if you are going to play the Apple invented Adobe game, then Macromedia was the company that developed flash. The company only acquired Macromedia a year before intel Macs. Acquisitions take time to integrate into your business plan. I'm not saying it couldn't be done but you have to give some time.
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by ContentCreator March 5, 2008 8:50 AM PST
Is this Steve's way of opening the door for an Apple-produced Flash replacement, to compete with Microsoft's Silverlight? Apple could jam theirs down in one of their daily iTunes updates and hit a huge penetration instantly.
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by berry_lthird March 5, 2008 9:14 AM PST
Flash already works on the iPhone via QuickTime parser: How else do you think it's able to play YouTube content?
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by usario clave March 5, 2008 9:41 AM PST
Flash on the iPhone is inevitable. It's so much a part of a web that it's absolutely required for any serious web browsing. Adobe will get it on the iPhone eventually. The thing is, they may not be running with acceptable performance right now. Maybe it's a memory hog, or spins out of control, or barf, or whatever. Adobe has to do what they need to do to get performance and stability up to acceptable levels - and those requirements are far higher than its performance on the desktop. So...
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by Mad Dog - Chi March 5, 2008 9:48 AM PST
Steve is right. Flash player is exceedingly slow and unstable - it crashes frequently. And it's plagued by installation problems. And why am I prompted to download and install a new version several times a year? I have an old version on one of my PCs that is so old it won't play a lot of the content out there. I actually considor that a bonus. Since I don't like watching videos online, must of the stuff I miss out on for many web sites are stupid and pointless animations in the first place.
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by edgedesign March 5, 2008 9:59 AM PST
"Flash already works on the iPhone via QuickTime parser: How else do you think it's able to play YouTube content?" Not true. YouTube converted and continues to convert large portions of content to the .h264 video codec that is supported by Quicktime. You can view the same content via Apple TV which also does not support Flash in any way.
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  • About Coop's Corner

  • Charles Cooper has covered technology and business for over 25 years. A graduate of Queens College and Columbia University, Cooper began his career in journalism at the Associated Press before moving to technology coverage. Over the years, he has worked at Computer & Software News, Computer Shopper, PC Week, ZDNet News and now, CNET News.com. He received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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