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March 21, 2008 7:14 AM PDT

Twitter's political coming of age?

Posted by Charles Cooper
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First YouTube, now Twitter.

In 2006, George Allen destroyed his political future after his infamous "Macaca" crack on the campaign trail made the rounds on YouTube.

Now it turns out that John McCain's campaign has suspended one of its Internet communications operatives for spreading links to a video mashup smearing Barack Obama.

Soren Dayton had used his Twitter account to spread the news. His Twitter page has since vanished.

Pressed by a reporter from Politico, a former producer for "The Laura Ingraham Show" took responsibility for its creation, saying, "I'm trying to join the YouTube generation and have some fun."

So it goes. Unfortunately, you knew it was only a matter of time before we got to this point. Still, it marks another step in the recognition of Twitter as a useful communications tool.

Twitter's come a long way, especially when compared against the skepticism that prevailed a year ago, just as it started going viral. Twitter also played a prominent role in the mini soap opera that took place at the South by Southwest conference, when attendees at the keynote used it to savage Sarah Lacy's interview of Mark Zuckerberg.

Twitter still has a way to go before it rivals YouTube in the popular lexicon. In particular, the mainstream media is going through its own awkward introduction. Here's how Politico describes it: "Twitter is an online device that allows users to send out short messages and links en masse through computers or PDAs."

OK, close enough.

Charles is an executive editor with CNET News. He has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper began his career in journalism at the Associated Press before moving to technology coverage. Before joining CNET News, he worked at Computer & Software News, Computer Shopper, PC Week, and ZDNet. He received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing. In addition to his blogging and podcast appearances, he is a co-host of the CNET News Daily Debrief. E-mail Charlie.
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Add a Comment (Log in or register) 3 comments
by MrWondrous March 21, 2008 10:15 AM PDT
I like Twitter for the same reason I like a good headline or a good haiku.
Cut away the garbage and filler, and state your point.
I'm reminded of what Sartre said about Jews hiding in Germany and elsewhere, and how they mostly had to keep silent. But when speech occurred, it was typically redolent with meaning.
Twitter concentrates the mind.
Reply to this comment
by chad.armstrong March 25, 2008 3:58 PM PDT
Hmm, I really want to agree with that, but Twitter also makes it easy to add more redundant, and easier to just say crap. Also, in trying to handle info overload, do I NEED to also be checking my Twitter stream? It's got its uses, certainly.
by markpack March 24, 2008 2:49 PM PDT
The political use of Twitter is starting to spread in the UK too, which one of our MPs having just started up twittering too:
http://www.libdemvoice.org/lynne-the-twitterer-2395.html
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About Coop's Corner

Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper began his career in journalism at the Associated Press before moving to technology coverage. Before joining CNET News, he worked at Computer & Software News, Computer Shopper, PC Week, and ZDNet. He received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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