Give Andrew Baron credit. He knows how to push our buttons

What if someone started an auction and we all ignored it?

I was hoping that might be the reaction in the "Twitosphere" after finding out that Andrew Baron put his Twitter account up for auction on eBay. Silly me.

My first reaction was to chuckle. It sounded like something out of Seinfeld--an auction about nothing. Would anyone be so much of an egomaniac to believe anybody would care? Then again, if Rocketboom's founder is serious about "auctioning" his Twitter account, have at it, pal. More likely, I'm sure he's laughing about every click we waste agonizing about the supposed implications.

Credit Baron for knowing how to push the right button. He is reaping a PR windfall, generating the most discussion about Rocketboom since Amanda Congdon decided to seek fame and fortune elsewhere.

Some folks are getting really worked up over the fact that the auction will include Baron's 1,400 something or so "followers" as well. Well, in case you haven't heard, slavery was outlawed in the 19th century. I'm sure Baron's "followers" will make up their own minds if there's a change in ownership.

I fell for the bait so here's my two cents. Everyone's going to get their 15 minutes' worth of fame, no matter how silly. So don't waste any more brain cells worrying about all this. As Stowe Boyd aptly notes, it's not like trading in hard goods. "When it comes to virtual relationships, we're still talking about human relationship. This will go down as little more than a transparent stunt in this hair-trigger era we inhabit.

Here's the text of Baron's post. Make of it what you will.

I really love my Twitter account but I feel like I haven't been using it the way I want to. Quite honestly, I feel sorry for all of my followers because they wind up with my tweets in their timelines and I haven't been able to utilize the medium the way I want to. I also participate in another Twitter account over on Rocketboom so I'm thinking I'll post more over there and start up a new account to do what I want to do next.

It would be silly to just delete this account I have here, especially if there is someone out there that had like interests and had something to say or wanted to get involved in some relevant conversations. In terms of monetary value, I have no expectations or needs at all so I decided not to put a minimum bid on this. Whatever will be, will be.

http://twitter.com/andrewbaron

The winner of this auction gets my account with all of my followers. The account is in my name now, but the winner of the auction can pick any other name that's available on Twitter for the transfer. For example, you could have http://www.twitter.com/x where x=any name thats not already taken. You can change it yourself at anytime too, one of the cool features about Twitter settings.

So basically it's like getting a new account with your own name, but having a pre-installed audience.

The first sign of value to most people would be the number of followers I have (the audience size). At the beg. of this auction, there are 1397 followers and I am actually quite proud of the actual quality of these followers, moreso than the number. Feel free to explore everyone to see who's there.

Also, as with any dynamic group, there is obviously risk. My followers could jump ship at anytime. There is no guarantee on this part. People will come and go, thats just the way it is. Whether you represent a company, a group or just yourself, this group will not want to be sold to, Im sure. The successful winner will share a reciprocal value with the followers.

Finally, I'd just like to give props to all of you out there who are following me on Twitter. No offense what so ever - we can easily find each other again.

http://twitter.com/andrewbaron