MySpace Music: 1 billion songs streamed

MySpace says that 1 billion songs have been streamed since the News Corp. social network debuted its MySpace Music service last month.
"We can confirm that we hit a milestone of one billion music streams only a few days after launching the new product," the company said in a statement, and a MySpace PR representative clarified to CNET News that the number only includes songs streamed since MySpace Music's debut. "More importantly, we are still compiling our metrics on engagement and unique users which will tell a much richer story on how positively the community is responding to the new music experience. We're excited to share more information and data as soon as it's available."
MySpace Music launched on September 24, with the catalogs of all four major record labels as well as indie music distributors encompassed by Sony ATV. The debut was accompanied by heavy promotion from big-name artists, across other Fox Interactive Media properties, and even a billboard in Times Square.
The iTunes Music Store, the biggest name in digital music, hit the five-billion-songs mark in June after over five years in business. But it's not really comparable to MySpace Music, because iTunes is a software download rather than Web-based, and charges 99 cents per song. MySpace Music streaming is free.
Let's do some simple math: if MySpace has about 120 million members worldwide, that's slightly over eight songs per member. Obviously, not all MySpace users have streamed any music, and there are probably quite a few who have streamed far more than eight songs. That's also a rough estimate, considering you do not have to be a MySpace member to stream songs--any visitor to, say, the Jonas Brothers' MySpace page could simply hit the "play" button.
But a billion is still a big number--and CNET News is waiting to hear from some third-party analysts and research firms to see if anyone has a different take on it.
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Consider that the music industry wants a competitor so bad, that they are willing to give Amazon the keys to the kingdom. So what happens if Amazon continues to get exposure into other markets and eventually becomes a music giant such as Apple. Will the labels be able to then deal with the monster that they created?
I do think it is smart for MySpace to have an outlet (albeit PC only) for purchasing and keeping buyers on their site. The easier the consumer experience is, the more money should flow.
- Roy Clark
American Country & Folk Musician/Singer
iTunes and Amazon let you buy, download and keep the track to do with what you will, listen ad nauseum, burn it to disks, and load it onto your music devices.
Where is the comparison again?