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August 21, 2007 6:05 AM PDT

Bebo's new instant messaging is Microsoft-flavored

Posted by Caroline McCarthy
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Social networking site Bebo, with a 36-million-strong member base centered primarily in the U.K., announced Tuesday that it has partnered with Microsoft on a new instant messaging initiative. The Windows Live Messenger service, formerly known as MSN Messenger, is now the fuel behind Bebo's new internal IMing operations.

Bebo users who have hooked their Windows Live usernames up to the service have an "IM Me" button on their profiles that they can use to communicate with other members in-browser if they're online, but Bebo's IM is also open to members without Windows Live Messenger. Essentially, the partnership integrates existing Windows Live accounts into Bebo and also provides a robust base for the Web-based chat interface.

A peek at Bebo's IMing service with the Windows Live logo button.

(Credit: Bebo)

Don't think that this deal necessarily has broader implications in today's acquisition-happy digital media culture--the Microsoft partnership is strictly limited to Windows Live Messenger at this point. Bebo's internal search, after all, is powered by Yahoo, which has been talked up as a possible buyer for the independent social networking site.

Rival MySpace launched its instant messaging service earlier this summer, but has kept it separate from other IM clients like Windows Live Messenger, Yahoo Instant Messenger, or AOL Instant Messenger (AIM). Facebook, meanwhile, does not offer an internal IM service--but several third-party developers have created them for the Facebook Platform.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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