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March 7, 2008 11:25 AM PST

SXSWi: Hello, Austin!

AUSTIN, Texas--I just rolled off a JetBlue flight where half the passengers were typing on MacBooks and talking about last night's episode of Lost and the other half were wearing worn-out band T-shirts and combat boots. Incoming text messages from Twitter are making my cell phone buzz off the hook. I have this sudden craving for baby-back ribs and a giant margarita.

I guess it must be South by Southwest.

I'll be here through Tuesday night for South by Southwest Interactive, the digital-culture arm of the festival, and I'm pumped. Unlike my seasoned colleague Daniel Terdiman, I've never been to SXSWi. Heck, this is my first time in Texas. But amid my naive wonderment at the local culture ("The barbecue here actually tastes good!") I'm hoping to pull in some fun interviews, cool news, and wacky photos. Hey, it's an amorphous five-day geekfest loaded with open bars. Who knows what'll happen?

OMG! There's a cowhide ottoman in my hotel room!

(Credit: Caroline McCarthy/CNET News.com)

One thing's for sure: at Tuesday night's "Bigg Digg Shindigg," a massive party that the social news site is throwing on the final night of SXSWi, I bet a whole lot of people will be asking, "So who's the buyer?"

Additionally, I just got an interesting piece of bacn: a friend request to Dodgeball, the where-you-at text-messaging start-up that was bought by Google and largely forgotten as Twitter gained momentum. The friend who invited me said that he doesn't think Twitter's servers will survive the onslaught of SXSWi messaging and that he's using Dodgeball as a backup plan.

Or maybe Yahoo's FireEagle should've debuted a little sooner...

See more stories in CNET News.com's coverage of SXSWi (click here).

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) 2 comments
Women at SXSW?
by marianmerritt March 7, 2008 1:24 PM PST
Hi,
I head out for my first SXSW too on Sunday though. (My panel is on Monday). I'm just curious if the attendees fit the profile I've received: almost entirely male, 20's-30's, gaming geeks. What is your impression?

And on a full on "girl" note: what is the attire like?

Marian Merritt
Symantec/Norton
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SXSWi
by kjsouthernbelle March 7, 2008 2:24 PM PST
Welcome to Austin!!!

It's a little chilly today but will probably warm up as the weekend
progresses. You should definitely go to Guero's for a margarita.

As for attire, we're a very laid back community.

KJ
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About The Social

CNET News' Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social-media tools from Twitter to Yelp to Facebook, sends an inordinate number of text messages, and has a tendency to waste time at the office reading restaurant blogs. Here, she explores all facets of the Web's gregarious side, as well as the unique tech culture in her home city of New York. (Don't call it Silicon Alley.)

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