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November 1, 2007 12:42 PM PDT

'Time' names iPhone 'invention of the year'

And lo, it was foretold in the fall of 2007, that a mobile telephone would lead humanity out of the New Dark Ages and into a better future free from roaming charges and buttons.

Time, which likes to anoint things, has named Apple's iPhone the "Invention of the Year," following such recent IotYs like YouTube and SpaceShipOne. The number one reason why the iPhone is Time's Invention of the Year? "It's pretty." Further: "An example: look at what happens when you put the iPhone into 'airplane' mode (i.e., no cell service, Wi-Fi, etc.). A tiny little orange airplane zooms into the menu bar!" Cool!

You'd think the Invention of the Year could at least cut and paste text.

(Credit: CNET Networks)

In all seriousness, the article accompanying the award lays out several reasons why the iPhone is indeed very important to the computer industry. The relentless buzz around the iPhone, as well as the sales figures, are signs that the general public is starting to really think about what they want in a mobile computer. The iPhone has made the wireless industry sit up and realize that the bar has been raised. And it's also setting the stage for a future in which your mobile computer gradually occupies a larger part of your world.

We're a technology publication, and were we to pick a tech product of 2007, the iPhone would definitely wind up as one of the final three choices and would probably win. But Invention of the Year?

Shouldn't Time, a general-interest publication, really consider that a broader category that includes extremely important and noteworthy advances in other areas of science and technology? Breakthroughs that might one day have a far more profound effect on the planet than a consumer product?

I guess not. After all, this is a publication that named You, and your user-generated, Web 2.0, no sense of buzzword-irony selves as Person of the Year for 2006, joining other odd PofY choices such as 1966's "Twenty-five and Under," 1969's "Middle Americans," and 1975's "American Women." Sometimes, it's just easier to pick something that will make everybody happy rather than to actually put some thought into the person or the thing that helped change the world that year.

Besides, science is hard. Look at the shiny thing! Isn't that the shiniest thing you've ever seen!

Tom Krazit, a staff writer for CNET News, focuses on all things Apple. He has covered traditional PC companies such as Dell and Hewlett-Packard, chip companies such as Intel and Advanced Micro Devices, and mobile computers ranging from Research In Motion's to Palm's. E-mail Tom.
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Add a Comment (Log in or register) 82 comments (Showing first 20 comments)
Typical CNET Bias
by abrahammay November 1, 2007 1:33 PM PDT
"We're a technology publication, and were we to pick a tech product of 2007, the iPhone would definitely wind up as one of the final three choices and would probably win. But Invention of the Year?"
You would not say that if it was a Microsoft product - I'm sure - Mickey mouse journalism.
Reply to this comment View all 6 replies
iPhone Unlocker = The "True" IOTY
by close5828 November 1, 2007 1:39 PM PDT
While Apple has yet to impress me, I think the 'invention of the year' should go to those who made the iPhone unlocking hack.

I think this is truly (as the previous poster said) 'Mickey Mouse Journalism'.
Reply to this comment
To all who hate the iPhone and for all their reasons:
by proadventurer November 1, 2007 1:43 PM PDT
ha ha ha ha!
Reply to this comment View all 2 replies
Look for the Seeing Aid to win this sward next year!
by Manhattan2 November 1, 2007 2:05 PM PDT
A technology that will help millions become more mobile and aware of their surroundings. Keep an eye out for articles about the "Seeing Aid"
We all invented an Iphone type device 10 - 20 years ago. Nothing new.
Reply to this comment
Bah! Pocket PC Phone has been out for years now
by Yordys November 1, 2007 2:15 PM PDT
I'm always leery about what "Time" considers "of the year".
Maybe if the iPhone actually provided something "New" in function. I'll bet there are a substantial number of actual inventions, just in the "Green" tech market alone.
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Invention?
by phrelin November 1, 2007 2:18 PM PDT
Here's my geezerness showing. The transister was an "invention." The transister radio was a design achievement, but not an "invention." The iPhone is a design achievement - using and improving on parts others invented.
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Time needs to fire its editor
by starcannon November 1, 2007 2:29 PM PDT
First this is not an invention, its a compounding of existing devices.

Second, Apple didn't even do it first.

Third, its not even the best at achieving this all-in-one approach to mobile devices.

Apple should get "Advertising Campaign of the Year" though, and that in itself is actually a fairly nice award. Selling a product is all about advertising, and when you can hawk iPhones like Apple has, thats saying something about your marketing department, and especially so when its something as lack luster as an iPhone.
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Ah the hypocrisy
by Groucho6 November 1, 2007 2:31 PM PDT
Someone please explain to me why any Apple success has to be
begrudgingly reported, criticized, and belittled? Strange, but I don't see
you reporting Microsoft accomplishments this way. Hmm. Perhaps Steve
"Monkey Dance" Ballmer and Company pay you more advertising dollars?
Or is it just that you're all afraid of what Redmond will think if you dare
simply report an Apple product, award or whatever with the dispassion
normally required of journalists?
Reply to this comment
Great? Invention? Apple?
by enter name here November 1, 2007 2:42 PM PDT
What the? The iPhone was great. But the greatest invention of the year implies that the iPhone is an invention, which is certainly wrong. The cell phone itself was an invention, the iPhone was the combination of a phone, a music player, and several other things all wrapped up in the greatest marketing campaign of all time. So, in reality, the only "invention" here was that the iPhone was an invention.
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Duh! It's obvious iPhone is the BEST invention!
by zigra74 November 1, 2007 2:43 PM PDT
You iphone haters need to get with the times. The dark ages of science are over! No more willy nilly inventions like penicillin, subatomic colliders, or mapping the human genome. Science is finally refined to it's perfect state: Making useless overpriced **** so we can look cool while ignoring the silly things like global warming, the rise of antibiotic-resistant diseases, and human genocide in non-ipod-enabled countries.
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Fools !!!!
by country1205 November 1, 2007 2:46 PM PDT
Not much else to say that could describe this decision.
Reply to this comment
I'm still waiting...
by GSRich78 November 1, 2007 3:04 PM PDT
For a video iphone that is. A cell phone that I can actually see the other person I'm talking to. Now that would be the invention of the century!
Reply to this comment
Poor Tom at it again
by Sniche November 1, 2007 3:21 PM PDT
If your so smart tell us what you think should the' Invention of the
Year'. you always love mocking other writers don't you.
you cannot let Apple have any credit, if it was M$, it would be
different
Reply to this comment
iPhone deserves award
by J.G. November 1, 2007 3:42 PM PDT
It is the invention (meaning an object, not a scientific discovery) of the year. Nothing else that was released in 2007 will have equivalent impact on the consumer market. Time is a general audience publication, so I think it right Time focus on things that of interest to the masses.
Reply to this comment
It's right on...
by crue24 November 1, 2007 3:55 PM PDT
For those arguing that it isn't an invention, last year it was
"you". Were people invented last year? Not exactly, so stop
being so literal about the term.

Yes smart phones have been out and there are phones that do
more. The difference is the simplicity, they are bringing it more
mass market. Sure plenty of ppl have smart phones, but unless
they're technical, they primarily use only a few functions: phone,
email, text, camera. Most don't even bother with the internet
because it is so limited on the average smart phone.

The iPhone is going to get consumers acting differently. It's web
experience, although slow, is 1,000 times better and the other
features are much simpler to use as well. That means people
will use them. That's what makes this product a game changer.
I am a fan of Apple's products and an iPhone owner, but I don't
think the iPhone is going to dominate the industry..actually I
think that's a little ridiculous, but it changes the whole game.
The big guys, Moto and Nokia, etc. are going to have to step
things up big time, because there is now going to be a demand
that never existed before. The iPhone is getting REGULAR
CONSUMERS, not the geeks, to use and expect advanced
features that are simple to use. It is creating a new dynamic and
demand for the palm top computer because it is causing mass
market demand instead of business and geek user demand. A
few years from now, there will be no phone or smart phone.
They will truly be one and the same.

The iPhone is the product that created that demand and it's why
it was named "Invention of the Year". And for us geeks that
have had a smart phone for the past 3-5 years, it means cooler,
more powerful products coming soon!
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Sales Figures...
by john55440 November 1, 2007 5:02 PM PDT
To put iPhone sales figures into perspective:

Last quarter alone, Nokia sold 111.7 million phones. Even fifth ranked LG Electronics sold 21.9 million phones.
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Invention of the Year?
by lonestarState November 1, 2007 5:20 PM PDT
What really did Apple invent? A nice OS for a Mobile Phone? Wow that is so great! Time magazine is what it is "another advertisement" medium for Apple and Google. Did I mention Apple or Google? Google or Apple? I wonder what Time magazine's second choice was? Possibly Google Apps... What a joke! Time magazine should be renamed: "The Apple Google Chronicles". Freaking Sellouts!
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Invention of the Year
by TechnoFreako November 1, 2007 5:32 PM PDT
People the cell phone is nothing new, we all knew that some one would make something like the iphone it was just a matter of time and money. Congrats to apple, I agree that the iphone is awesome, there is no doubt about it that it is cool. But people, its not like its curing cancer or anything. Maybe Times should have named it best improvement.
Reply to this comment
Apple doesn't lock iPhone - THE CARRIERS DO
by technewsjunkie November 1, 2007 5:46 PM PDT
Quit blaming Apple.

Sooner or later the CARRIERS are going to have to "unlock" phones.
The move is on...
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What a Joke! Time who?
by WJeansonne November 1, 2007 7:50 PM PDT
My family cancelled their subscriptions to that liberal rag long ago. Who cares what Time thinks and the iPhone is no marvel of invention or technology. Maybe innovation, but certainly not invention. Touch screen tech has been out for years on Pocket PCs that are mobile phones.
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About News - Apple

At the start of the 21st century, there's no tech outfit more influential than Apple. CNET News' Tom Krazit and other reporters will attempt to make sense of the rumors, hype, products, and people that will shape the future of the company. But Apple's not the only game in town, as the established cell phone companies and others strike back against the iPhone. E-mail Tom at Tom.Krazit@cnet.com.

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