March 14, 2008 4:00 AM PDT

CNET News.com readers weigh in on smartphones

If CNET News.com's readers are any indication, Microsoft's Windows Mobile has a better base of support than one might think, but all the winds are blowing toward Apple.

The results of our first annual (maybe) smartphone survey are in, and thanks to everyone who left comments here on One More Thing or over on Crave, and those who flooded my inbox with responses. Yes, I know we should have a survey tool, but we're working on other stuff right now that's more important. (You'll have to trust me on that one.)

Between the comments and the e-mails, we received 159 responses. I must note that this is not a scientific study; we're not going to be putting market research firms out of business anytime soon. But I thought it was time for a look at what some of our readers are using, and I was surprised at some of the results.

Smartphone market share

Windows Mobile-based smartphones were by far the choice of survey respondents. Of the 130 people who said they owned a smartphone, 42.3 percent said they were using a Windows Mobile-based smartphone. That category includes the carrier-branded models, mostly from HTC, as well as the Motorola Q and the Samsung BlackJack, the two most-popular "tier 1" brands cited in the responses using Windows Mobile.

"This past weekend I traded in my BlackBerry Pearl for the HTC Tilt on AT&T's service," said a Crave reader with the screen name Yieeman. "So far it has been great. I like the fact that it works more like a computer for the organization of e-mails and documents, but also has amazing call clarity."

With 19.2 percent of the responses, the BlackBerry was the second most popular device among readers when the data was sorted by operating system. Apple's iPhone came in third, with 17.7 percent. Palm and Symbian tied for fourth place with 10 percent each.

Most of News.com's readers come from the United States (Thursday, 70.7 percent of our readers were in the U.S.), and most of the Windows Mobile phones claimed by respondents were carrier-branded models, with the AT&T/Cingular 8525 and 8515 popping up the most often. Symbian is by far the leading smartphone operating system provider in the world, but its phones are generally harder to find in the U.S., where RIM dominates the smartphone market.

Sorted by manufacturer, RIM and the HTC models were tied, with 19.2 percent of the survey respondents. I counted most of the carrier branded models as HTC models, in the cases where the carrier-branded model was a carbon copy of the HTC-branded model. Most people referred to their HTC designs with the carrier brand, AT&T, T-Mobile, or Sprint.

Apple was just behind RIM and HTC, sorted by manufacturer, with 17.7 percent of the survey responses. Apple was followed by Motorola, Palm, and Samsung, in that order, each with around 10 percent of the responses. Surprisingly, Nokia, the worldwide leader in smartphone shipments, was used by only 4.6 percent of respondents. Sony Ericsson was used by 5.4 percent.

And it's clear that while Apple's iPhone isn't the smartphone of choice just yet among survey respondents, it hasn't escaped their notice. When asked which smartphone might be their next model, survey respondents cited the iPhone most often by far.

Of the 159 total responses, 66 people said they would consider an iPhone as their next (or first) smartphone. That was three times as many mentions as the second most desired smartphone, the BlackBerry.

Smartphone market share

"If I were in the market for a phone today, especially in light of the coming apps and integration with Exchange servers, I would likely get an iPhone," Ryan Hendley said over e-mail. "My current phone, Samsung Sync, does not integrate well with my MacBook calendar and contacts. In fact, it doesn't sync at all."

All those Windows Mobile users appear to be considering a switch, as HTC's models were cited by 10 respondents, but no other major manufacturer, including Nokia, Samsung, Motorola, or Palm, received more than 5 mentions. Several people cited multiple phones on their potential wish lists, so I just counted everything that was mentioned.

Most of the people looking at the iPhone were waiting for either a 3G version or a version that worked with their carrier, citing a desire to avoid AT&T. They were also intrigued by the business features slated to roll out in June, which gives them the option of using their iPhone at work.

The statistics were interesting, but I had also asked people to share the reasons they bought a smartphone in the first place, and whether they liked their current model. Most people did in fact like their current phone. The Windows Mobile users probably grumbled the most about their devices, but still, more than half of them were happy with their experience.

Most people bought their smartphones because they wanted to access e-mail, Web browsing, and telephone calls on a single device, as might be expected. I had thought going in to this survey that most respondents would mostly be using their phones for business, but an overwhelming number of people said they used their devices both for business and pleasure.

The BlackBerry users might have obtained their phone to check their corporate e-mail, but that doesn't mean they don't check sports scores in between meetings, or plot directions to the campground on the weekend. This will be the next big source of growth for smartphones, devices that can balance multimedia consumer desires with business needs. People aren't going to want to carry multiple devices for fun and work: that's why they got a smartphone in the first place.

So, again, thanks to all who participated. Stay tuned for the big CTIA Wireless conference at the beginning of April, which should bring new smartphones, new operating system news, and tons of coverage from both News.com and our colleagues at CNET Reviews.

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Add a Comment (Log in or register) 25 comments (Page 1 of 1)
Your a Odd one Tommy
by Sniche March 14, 2008 5:38 AM PDT
You were correct in stating that this is very Unscientific, so much so that the article would leave most people very confused on what you were trying to achieve. Good thing is that you would send a research company broke if were conducting real survey. I give you an F for trying though and that's being generous.
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Don't count your chickens before they're hatched
by Maarek Stele March 14, 2008 6:29 AM PDT
the survey was too short. It needs to be a week long so that more smartphone users can post. I think that the number are close, but people are going to complain. the iPhone SDK is a great idea, but there will be some MAJOR restrictions on who can make the programs, and you'll have to buy them all. None of them will be free thanks to Apple's iFund program. They want their money back.. some how. I'll stick with the Windows Mobile for now on the carrier that I like.
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Windows Mobile Believer
by sysopdr March 14, 2008 9:02 AM PDT
Hi, I have been using Windows mobile devices for years, I am on my 4th one so far, this one is the first one with phone capability. Mine is not really a smart phone as much as a computer (Pocket PC) with a phone as a part of it. (I have the full sized screen and no number pad.) It's the UStarcom from Telus (in Canada.) I have long taken a principle that any electronic device I get must be programmable. I want to be able to make it do what I want to do, not just what the carrier wants me to do. I have a Timex USB Watch (which comes with an SDK) and i reprogram my car so why not my phone. It comes with everything I need to have, phone, games, office software (I got an IR full sized keyboard as well for an earlier PPC so it works well with this one as well.) It hooks to all of my email accounts, lets me browse the web or use it as a cell modem for my Laptop. It plays mp3s, video ... Everything I can do on my desktop or laptop I can do on this phone. What more can you ask for? (Better batteries maybe but with a hand cranked flashlight/recharger I can recharge the batteries in 20 mins if I am out in the bush for a few days and want to surf the net from my Kayak. The development software is a free download from MS. With the ability to use EVDO broad band and unlimited internet access from my provider I have everything I need.
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Not unsurprising....
by dargon19888 March 14, 2008 10:02 AM PDT
If you consider that several of the phone manufacturers who make "smart phones" use Microsoft, then it will have a greater chance of being the most "popular". Of course, one of those is Motorola. And they're hurting. I just got a Nokia E90 because of its keyboard... but its sound quality is great. Now if only the US had real 3G, would it be complete.
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a twist to the survey
by Chanmh March 14, 2008 10:53 AM PDT
the recent google announcement that mobile searches from an iphones are 50 times more frequent than any of the other mobile phones points to another interesting twist to the article. the cnet explanation might be google is the fastest loading page and when you're trying to impress a girl on the edge network, it works the best. wonder how many of the responses for iphones were actually done from an iphone? and how many were done from the device they claimed they owned.
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Appleheads are crying in their beer now...
by WJeansonne March 14, 2008 11:05 AM PDT
The iphone is a turkey or third run compared to Windows Mobile. The ridiculous frenzy over the gimmick ridden "iphony" last year has reached its peak I hope. Moreover, as a Windows Mobile user I have enjoyed reading my email using the phone and browsing the Web over the past five years while the so-called innovative iPhone was just a gleam in Jobs' eyes. I hope the ridiculous ferver over Apple's iPhone subsides now that the facts are in. Appleheads just need to get over it, and get real!
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i concur
by rnieves1977 March 14, 2008 11:12 AM PDT
till then my I'll continue to use my iphone and have my blackjack as a reserve
Reply to this comment
MS HEAD Here
by rnieves1977 March 14, 2008 11:15 AM PDT
Actually I'm more of a PC guy but have found the hacked iphone to be FAR superior in both stability and user experience. I would have stuck with WinMobile if it would have had the same type of interface that the iphone has... that's the bottom line. Until that happens my blackjack will be collecting dust...
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Smartphones
by rm_blogger March 17, 2008 5:02 PM PDT
I used to have a Motorola Q and upgraded to a Samsung i760 (which I hated with a passion). I have just recently switched to a Blackberry Pearl and really like it. I wish that I could sync my email with Outlook but other than that it's been great. If Verizon had the iPhone I would probably switch to using it.
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  • At the start of the 21st century, there's no tech outfit more influential than Apple. CNET News.com's Tom Krazit will attempt to make sense of the rumors, hype, products, and people that will shape the future of the company. But Apple's not the only game in town, as the established cell phone companies strike back against the iPhone, and chipmakers try to figure out how to move past PCs and slip into a little something more comfortable.
    Email Tom at Tom.Krazit@cnet.com.

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