May 3, 2008 5:09 PM PDT

Steve Ballmer's letter to Jerry Yang

Here is the text of the letter Microsoft CEO Steve Ballmer sent to Yahoo chief Jerry Yang after talks broke down on Saturday.

May 3, 2008

Mr. Jerry Yang
CEO and Chief Yahoo
Yahoo! Inc.
701 First Avenue
Sunnyvale, CA 94089

Dear Jerry:

After over three months, we have reached the conclusion of the process regarding a possible combination of Microsoft and Yahoo!.

I first want to convey my personal thanks to you, your management team, and Yahoo!’s Board of Directors for your consideration of our proposal. I appreciate the time and attention all of you have given to this matter, and I especially appreciate the time that you have invested personally. I feel that our discussions this week have been particularly useful, providing me for the first time with real clarity on what is and is not possible.

I am disappointed that Yahoo! has not moved towards accepting our offer. I first called you with our offer on January 31 because I believed that a combination of our two companies would have created real value for our respective shareholders and would have provided consumers, publishers, and advertisers with greater innovation and choice in the marketplace. Our decision to offer a 62 percent premium at that time reflected the strength of these convictions.

In our conversations this week, we conveyed our willingness to raise our offer to $33.00 per share, reflecting again our belief in this collective opportunity. This increase would have added approximately another $5 billion of value to your shareholders, compared to the current value of our initial offer. It also would have reflected a premium of over 70 percent compared to the price at which your stock closed on January 31. Yet it has proven insufficient, as your final position insisted on Microsoft paying yet another $5 billion or more, or at least another $4 per share above our $33.00 offer.

Also, after giving this week's conversations further thought, it is clear to me that it is not sensible for Microsoft to take our offer directly to your shareholders. This approach would necessarily involve a protracted proxy contest and eventually an exchange offer. Our discussions with you have led us to conclude that, in the interim, you would take steps that would make Yahoo! undesirable as an acquisition for Microsoft.

We regard with particular concern your apparent planning to respond to a “hostile” bid by pursuing a new arrangement that would involve or lead to the outsourcing to Google of key paid Internet search terms offered by Yahoo! today. In our view, such an arrangement with the dominant search provider would make an acquisition of Yahoo! undesirable to us for a number of reasons:

•First, it would fundamentally undermine Yahoo!’s own strategy and long-term viability by encouraging advertisers to use Google as opposed to your Panama paid search system. This would also fragment your search advertising and display advertising strategies and the ecosystem surrounding them. This would undermine the reliance on your display advertising business to fuel future growth.

•Given this, it would impair Yahoo’s ability to retain the talented engineers working on advertising systems that are important to our interest in a combination of our companies.

•In addition, it would raise a host of regulatory and legal problems that no acquirer, including Microsoft, would want to inherit. Among other things, this would consolidate market share with the already-dominant paid search provider in a manner that would reduce competition and choice in the marketplace.

•This would also effectively enable Google to set the prices for key search terms on both their and your search platforms and, in the process, raise prices charged to advertisers on Yahoo. In addition to whatever resulting legal problems, this seems unwise from a business perspective unless in fact one simply wishes to use this as a vehicle to exit the paid search business in favor of Google.

•It could foreclose any chance of a combination with any other search provider that is not already relying on Google’s search services.

Accordingly, your apparent plan to pursue such an arrangement in the event of a proxy contest or exchange offer leads me to the firm decision not to pursue such a path. Instead, I hereby formally withdraw Microsoft’s proposal to acquire Yahoo!.

We will move forward and will continue to innovate and grow our business at Microsoft with the talented team we have in place and potentially through strategic transactions with other business partners.

I still believe even today that our offer remains the only alternative put forward that provides your stockholders full and fair value for their shares. By failing to reach an agreement with us, you and your stockholders have left significant value on the table.

But clearly a deal is not to be.

Thank you again for the time we have spent together discussing this.

Sincerely yours,

/s/ Steven A. Ballmer

Steven A. Ballmer
Chief Executive Officer
Microsoft Corporation

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Add a Comment (Log in or register) 22 comments (Page 1 of 2)
Picture This
by smashie˛ May 3, 2008 5:41 PM PDT
Ballmer screaming the words while you read it. Ideally his behaviour had a lot to do with Yahoo's rejection.
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Good Riddance
by assclownbush May 3, 2008 5:43 PM PDT
No deal is a good deal.
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Good
by UMTopSpinC7 May 3, 2008 6:13 PM PDT
This is the best thing that could have happened for Microsoft. Yahoo! wasn't worth that much money anyway. After their outsourcing of part of their search technology I don't see why the company has a whole lot of value. Sure MS would get all of Yahoo's customers but in the long term I don't think it was a smart idea. The logistics and money required to effectively combine MSN and Yahoo! or even get them to work together would be ridiculous. Ballmer may seem crazy, but I'm very happy with his decision on this one.
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lost opportunities
by gerrrg May 3, 2008 6:27 PM PDT
I like Google a TON (hell, I'm a Google fanboy), except that I don't like the idea of any one company holding a near-monopoly of anything. Therein lies the rub...Microsoft also holds a near-monopoly in the OS market and the productivity suite market. As much as I'm scared of the big gorilla in the room (MS), I'm also scared of the other gorilla outside the door (Google). I know that Google's mantra is to do no evil, but they're a public company; public companies have little room for goodness unless there's profit involved (and reason for the stock price to go up), bottom line. Backing MS is hedging that so long as the big gorilla in the house is the biggest gorilla around, we don't need to fear the other one...Google. Hence, a lost opportunity.
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"combinatin of our companies"
by loserguy3000 May 3, 2008 7:02 PM PDT
I appreciated Balmer's use of language on this item. He seemed to imply something far less sinister than what would have eventually first bled dry then harvested whatever remained of the once-dominant Yahoo name and entity. I'm not an alarmist, but Microsoft sees best for what Microsoft sees. The company has demonstrated in the past a complete lack of perspective within the new market and as such as seen practically every innovation (if you could call them that) fail under their leadership. MS + Yahoo is short term, to the eventual destruction of one at the bequest of the other. Microsoft really is the Borg of this world, as pathetic as that may sound. Good for Yahoo... beat the suckers back and give inspiration to other companies to stand up for themselves and not feel intimidated at this once indomitable, smoking shell of a former superpower. Stand up to them...its possible to do this! Don't give in!
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BUY: Microsoft; SELL: Yahool
by ClubbieTim May 3, 2008 7:32 PM PDT
Watch Yahoo's stock tank to $15/share....Oh those sorry shareholders...Today $30/share, tomorrow $15. Ouch...This is like the cool fat girl getting getting a marriage proposal from, um, a nerdy rich guy, say Bill Gates and then refusing it. Her parents are going to be so pissed! I'm glad I own MSFT calls! Booyah! I wish I owned YHOO puts!!! To bad...
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Why is it every time...
by ppgreat May 3, 2008 7:38 PM PDT
...I hear or read a Microsoft exec say "innovate", I start to giggle?
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Would just love to see it...
by linux101 May 3, 2008 8:07 PM PDT
Now wouldn't you all just love to see Google gobble it up for some outrageous price? I sure would!
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Prayers work!
by mayadanteamihan May 3, 2008 9:02 PM PDT
Prayers work! I would hate to see Yahoo fall into Steve Ballmer's hands. There's something not quite right about his business ethics. Google's open source consumer-oriented mindset is more aligned with Yahoo's. Yahoo's visual ads and Google's text ads should work together fine as long as they open it to everyone.
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Balmer is Smart!
by desmondhaynes May 4, 2008 3:51 AM PDT
Balmer did nothing wrong - why do I say? He screwed with one of his ad competitors (yahoo) made them look like dog sh*t; smoked out Google and finally nothing like getting the troops at msft at least moving again..they have been lame competitors since the DOJ bullshit... Balmer had nothing to lose and a ton to gain on the competitive strategy side..finally good to see Yahoo get competitive or at least hitting the proverbial gym.. This was doomed from day 1 http://techwatch.reviewk.com/
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  • During her seven years at CNET News.com, Ina Fried has changed beats several times, changed genders once and covered both of the Pirates of Silicon Valley. These days most of her attention is focused on Microsoft.


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