May 7, 2008 4:01 PM PDT

Microsoft denies putting 'copyright cop' in Zune

The New York Times suggested Wednesday that future versions of the Zune might come with a tiny cop capable of catching digital lawbreakers.

And no, I'm not talking about some sort of bundled action flick.

In a blog, the Times' Saul Hansell said that, as part of Microsoft's deal to get NBC TV shows, it had agreed to look into the possibility of adding technology into the MP3 player that would scan a user's collection for unauthorized content.

The blog cites Microsoft spokesman Adam Sohn as saying that the software maker is exploring antipiracy measures with NBC. Microsoft issued a statement on Wednesday denying that there was any agreement to filter content.

"Microsoft has no plans or commitments to implement content filtering features in the Zune family of devices as part of our content distribution deal with NBC," the software maker said in a statement.

Sohn echoed the sentiment. "We've agreed to work with these guys on a number of issues, but we have no plans or commitment to put filtering technology as part of this arrangement with NBC," he told CNET News.com.

Microsoft launched its Zune video store this week with about 800 TV show episodes, including content from NBC, which earlier pulled its content from iTunes in a dispute over pricing and other issues. Despite the apparent coup with NBC, Microsoft is still lagging Apple badly on the sales front.

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Add a Comment (Log in or register) 23 comments (Page 1 of 3)
by technewsjunkie May 7, 2008 4:37 PM PDT
They'd sell your mother for a buck.
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by jeremypp May 7, 2008 4:45 PM PDT
When will they learn that these DRM measures only annoy and block paying customers from accesssing their media, and do not deter the intended pirates. It only takes a few seconds to rename copied MP3 files, or add some blank data in the file to change its size, or change the name of the artist and song in the tag info (i.e "Britney Spears - Oops" to "Br1tn3y Sp43rs - 00ps", or any other number of ways).
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by Melekai May 7, 2008 4:46 PM PDT
I found a different blog http://www.electronista.com/articles/08/05/07/nbc.wants.zune.copy.filter/
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by firefoxluva95 May 7, 2008 4:57 PM PDT
Well it's not the MP3s but more likely the videos. But in the same way, not every copy of a video is the same. There could be a different bitrate, a variation in the codecs, different tags, different ways of naming, different resolution, it's not humanly possible or even possible for computers to sort through all the different combinations.
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by hunter_jc May 7, 2008 5:17 PM PDT
This sounds more like a sucker's deal. Nobody will buy the Zune if this is real hahaaha. Consumer an't stupid.
Reply to this comment
by Imalittleteapot May 7, 2008 5:38 PM PDT
Sounds like they'd want to use either blacklists or watermarks for blocking content, but neither work and are easily bypassed. I don't understand why this is a problem. If MS wants to do this then don't buy a Zune. Simply buy something else that doesn't block your content. If in the future nobody will sell such a device perhaps someone can get investors to help start a company to build said device because people will obviously buy it. Just let the Zune sit on the shelf where it belongs.
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by ibeetle May 7, 2008 6:11 PM PDT
Quote: "In a blog, the Times' Saul Hansell said that,..." When did the New York Times newspaper become a "blog"?
Reply to this comment
by close5828 May 7, 2008 6:34 PM PDT
Wow, just like Spyware! This is really stupid..... I think if ppl can get something that doesn't have this sort of "spyware" on it, they'll buy it instead.
Reply to this comment
by shansell May 7, 2008 7:46 PM PDT
Saul Hansell from the Times Bits blog. It's worth noting that neither NBC nor Microsoft have asked us to correct or clarify anything in our post. After Microsoft posted a comment to its blog on the subject, I appended this to our post: UPDATE In the Zune Insider Blog, Cesar Menendez, a member Microsoft?s Zune team, refers to this post, and the blog discussion it prompted. He writes: We have no plans or commitments to implement any new type of content filtering in the Zune devices as part of our content distribution deal with NBC. It?s worth noting that Mr. Perrette told me that Microsoft committed to explore filtering; he didn?t say it committed to implementing those filters. Here is what Mr. Sohn, the Microsoft spokesman, told me yesterday when I asked him about what Mr. Perrette said: ?I don?t think they are wrong, but we are not going to characterize those discussions.? Later he added, ?We have agreed to work with NBC across a range of topics, and protection of copyrighted material is certainly one of them.?
Reply to this comment
by WJeansonne May 7, 2008 7:59 PM PDT
So what? What's the accusatory tone here all about??
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  • About Beyond Binary

  • During her seven years at CNET News.com, Ina Fried has changed beats several times, changed genders once and covered both of the Pirates of Silicon Valley. These days most of her attention is focused on Microsoft.


    Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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