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October 7, 2008 6:25 PM PDT

CEA: Economy down, TV sales up

Posted by Leslie Katz
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Sales in a couple of key gadget categories will rise despite the economic downturn, the Consumer Electronics Association predicted Tuesday--and no, CEA wasn't talking about calculators and sawed-off shotguns.

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During an industry Webcast titled "Economy in crisis: How we got here, where do we go from here and what does it mean for consumer electronics and your business," the CEA said flat-panel TVs and gaming hardware should do well during the upcoming holiday season even as consumers rein in their dollars amid the current financial uncertainty.

Maybe a shiny new monitor could help take our worried minds off terms like "credit default swap." Or more possibly, the CEA suggested, many people will be waiting out the crisis at home rather than traveling or spending money on nights out.

"Consumer electronics is holding up well," said CEA analyst Sean DuBravac, who delivered the CEA's preliminary holiday projections in terms of units, as opposed to revenues. "We're pretty confident that technology will outperform overall retail."

Disclaimer: We at Crave did not watch the Webcast, as (excuse No. 1) former House Speaker Newt Gingrich stopped by CNET's San Francisco headquarters Tuesday to talk technology, politics, and Silicon Valley. (Watch for the video Wednesday morning.) But we were most interested in the Webcast results as reported by AFP and Beta News.

A few of CEA's more eye-catching points, according to those two sources:

• Holiday sales will likely increase 4.7 percent for flat-panel TVs and other A/V equipment, and 3.5 percent for gaming hardware.

• Sales of game machines will likely reach 17.1 million units during the holidays. Sales of consoles will go down, but sales of less costly portable game machines will go up.

• While consumers are displaying caution when it comes to "discretionary spending," many consumers don't necessarily see money spent on gadgets as falling under the "discretionary" rubric.

• Consumers are spending less on buying new cars, citing rising fuel prices as one big reason why.

Leslie Katz, senior editor of CNET's Crave, covers gadgets, games, and most other digital distractions. As a co-host of the CNET News Daily Podcast, she sometimes tries to channel Terry Gross. E-mail Leslie.
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Add a Comment (Log in or register) 5 comments
by timber2005 October 7, 2008 7:00 PM PDT
Well you know there is that whole Analoge/Digital broadcast deadline coming up. Since most people feel that it's just better to upgrade their entire TV...

Still, basic economics. As income goes down, (when it does anyway), TV's are a normal good and will also decline.
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by kieranmullen October 8, 2008 1:52 AM PDT
I dont know if TV sales will decline that much. It is cheap entertainment rather than having to go outdoors.

KieranMullen
http://360Oregon.com
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by fuzbears October 8, 2008 8:34 AM PDT
Now that movie tickets are over 10 dollars, and bars and restaurants are raising prices, inventing in home entertainment seems like a bargain. Rather than spend the 3000K necessary to take kids to Disney, you can get an XBOX and TV for half that, and still make family happy. Until things get real dire, increased spending at home is an intermediate step in belt tightening..
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by djFLWB October 8, 2008 9:10 AM PDT
While not necessarily cheap, tv is cheaper entertainment.
Let's see how the levels of obesity rise during the economic downturn as people leave their homes less.
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by cjguest October 8, 2008 9:12 AM PDT
The easiest way to save money these days is to stay indoors! There is also a cyclical play in this. Football season always yields higher big screen sales and with the weather turning more will be staying in their homes anyway. Gaming is just like any other awesome addiction... you'll make concessions to get your fix!
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