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August 20, 2007 11:15 AM PDT

Paramount and DreamWorks give HD DVD a boost

Posted by David Carnoy
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It's not whether you get knocked down, it's whether you get up--Vince Lombardi

(Credit: codyl.com)

Just when you thought the next-gen DVD war was on the verge of being over, a couple of studios decide to muck things up even further. Today, Paramount and DreamWorks Animation announced that they will exclusively support HD DVD on a worldwide basis.

According to the press release, "The exclusive HD DVD commitment will include all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment."

"The companies each said that the decision to distribute exclusively in the HD DVD format resulted from an extensive evaluation of current market offerings, which confirmed the clear benefits of HD DVD, particularly its market-ready technology and lower manufacturing costs. Paramount Home Entertainment will launch its exclusive HD DVD program with the release of the blockbuster comedy hit 'Blades of Glory' on August 28th and follow with two of the biggest grossing movies of the year 'Transformers' and 'Shrek the Third'."

Until today, Paramount was putting out movies on both Blu-ray and HD DVD, so needless to say, the announcement came as a surprise. Also, all of this comes in the face of reports that on the software front, Blu-ray was outselling HD DVD by a 2-1 margin, and that both Blockbuster and Target would be pushing the Blu-ray format in stores. (Note HD DVD fans: Yes, Target will continue to carry the XBox 360's add-on HD DVD player). Consensus was that things were looking pretty bleak for HD DVD. Is this a game changer?

In the short term, probably. The move clearly prolongs the war for at least another year, which means I get to write at least another six columns on the topic. Was money a factor? Is someone getting paid off? I don't know, but no one makes these types of decisions without an economic incentive. What do you think? Is this good for the consumer or will such announcements just continue to slow the adoption rate for either format?

Update 08/21: Blu-ray camp fires back at latest HD DVD announcements.

Hunkered down in New York City, Executive Editor David Carnoy oversees CNET's Home and Hardware reviews, which includes all things related to home theaters, PCs, and digital imaging. He also writes his Fully Equipped column, covering the gamut of gadgets and gizmos. E-mail David.
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Add a Comment (Log in or register) 479 comments
Except Spielberg's movies!
by epitone August 20, 2007 11:37 AM PDT
The press release says Spielberg's films are not exclusive to either format. So you might have to switch to HD-DVD to watch Shrek the Third, but the Indiana Jones trilogy will no doubt pop up on Blu-Ray eventually.
Reply to this comment
Except Spielberg's movies!
by epitone August 20, 2007 11:37 AM PDT
The press release says Spielberg's films are not exclusive to either format. So you might have to switch to HD-DVD to watch Shrek the Third, but the Indiana Jones trilogy will no doubt pop up on Blu-Ray eventually.
Reply to this comment
This is so sad
by MadLyb August 20, 2007 11:40 AM PDT
I thought we were finally making some headway to clearing up this mess. Guess I will hold off for another year.
Reply to this comment
This is so sad
by MadLyb August 20, 2007 11:40 AM PDT
I thought we were finally making some headway to clearing up this mess. Guess I will hold off for another year.
Reply to this comment
Is this really that shocking?
by HHaller2 August 20, 2007 11:45 AM PDT
HD DVD's prospects in this war were never as bleak as what Sony and the BD camp painted.

Makes you wonder which BD studios will jump ship next.
Reply to this comment
Is this really that shocking?
by HHaller2 August 20, 2007 11:45 AM PDT
HD DVD's prospects in this war were never as bleak as what Sony and the BD camp painted.

Makes you wonder which BD studios will jump ship next.
Reply to this comment
Long from over
by mongobc August 20, 2007 11:52 AM PDT
HD DVD has a lot of fight left yet. Latter
this year Walmart is said to be joining the
HD DVD camp and will have an exclusive HD DVD
player of there own. Not a big deal you think?
with Walmart showing over 20 percent of all
DVD sale in North America it will be. But really
at the end of the day its more the consumer that loses.
Reply to this comment
Long from over
by mongobc August 20, 2007 11:52 AM PDT
HD DVD has a lot of fight left yet. Latter
this year Walmart is said to be joining the
HD DVD camp and will have an exclusive HD DVD
player of there own. Not a big deal you think?
with Walmart showing over 20 percent of all
DVD sale in North America it will be. But really
at the end of the day its more the consumer that loses.
Reply to this comment
finally another step in the right direction
by thepoetrydude August 20, 2007 11:56 AM PDT
I work in retail and have had time to play with both the blu-ray and hd-dvd players. Personally, I find HD-dvd best. So I'm glad we get another giant studio on board with hd-dvd. With Blu-ray, I noticed a few performance glitches, which I'm sure will be refined. The only real benefit of blu-ray is that on a pc you can record a whole lotta data. Nevertheless, maybe Warner Brothers has the best idea with the dual format disc, hd-dvd on one side and blu-ray on the other side. But will we ever see that make its way to market? I like my hd dvd player, but I imagine I will probably get a ps3 to balance it out someday.
Reply to this comment
finally another step in the right direction
by thepoetrydude August 20, 2007 11:56 AM PDT
I work in retail and have had time to play with both the blu-ray and hd-dvd players. Personally, I find HD-dvd best. So I'm glad we get another giant studio on board with hd-dvd. With Blu-ray, I noticed a few performance glitches, which I'm sure will be refined. The only real benefit of blu-ray is that on a pc you can record a whole lotta data. Nevertheless, maybe Warner Brothers has the best idea with the dual format disc, hd-dvd on one side and blu-ray on the other side. But will we ever see that make its way to market? I like my hd dvd player, but I imagine I will probably get a ps3 to balance it out someday.
Reply to this comment
This really spices things up
by degenerazn August 20, 2007 12:01 PM PDT
The Godfather, Indiana Jones, Star Trek, Shrek, TRANSFORMERS all HD DVD exclusive. Not to mention all other studios owned by Viacom releasing only on HD DVD. This holiday season will be very interesting to say the least.
Reply to this comment
This really spices things up
by degenerazn August 20, 2007 12:01 PM PDT
The Godfather, Indiana Jones, Star Trek, Shrek, TRANSFORMERS all HD DVD exclusive. Not to mention all other studios owned by Viacom releasing only on HD DVD. This holiday season will be very interesting to say the least.
Reply to this comment
Economic incentives--who cares?
by U. Tripps August 20, 2007 2:23 PM PDT
Most consumers don't need the technologically superior format (if that can be determined). The winner will be the one that offers the lower overall cost to consumers and studios, RELATIVE to the quality improvement. That's how VHS beat Betamax.

So I certainly hope that some economic incentives were involved. Not DVD payola, but just lower production costs for Paramount & Dreamworks.
Reply to this comment
Economic incentives--who cares?
by U. Tripps August 20, 2007 2:23 PM PDT
Most consumers don't need the technologically superior format (if that can be determined). The winner will be the one that offers the lower overall cost to consumers and studios, RELATIVE to the quality improvement. That's how VHS beat Betamax.

So I certainly hope that some economic incentives were involved. Not DVD payola, but just lower production costs for Paramount & Dreamworks.
Reply to this comment
My $.02 on BluRay and HD-DVD
by racer152 August 21, 2007 4:22 AM PDT
People who have already have dvd's of any movie in the Paramount/Dreamworks library probably have a lower propensity to buy these movies again in HD-DVD format. While Top Gun may look better on HD-DVD than DVD the quality in such older movies is marginal compared to newer releases. That being said, the format war will come down to the studios' libraries of recent movies.

I think that if BluRay had the name HD-DVD then it would have won the war already. Older people 45+ can only understand 'High Definition' and DVD they don't understand what BluRay is. We'll see if BluRay prices can be reduced to those of HD-DVD before this is over. Ultimately Bluray is a better technology but it is more expensive.

I'm at odds with myself, I'm a PC guy but I'm also a BluRay PS3 Guy... Steve Jobs and Apple are supporters of BluRay, Apple doesn't have HD-DVD drives and Steve Jobs is on the board of Disney so parents may be more likely likely buy BluRay due to the exclusive availability.

If you're a BluRay person and you want BluRay to win, you should buy any movie you want to watch instead of renting it.
Reply to this comment
Not very bright commentary-I am 46!
by Steve_OConnor August 22, 2007 7:19 PM PDT
As I stated, I am 46 and I guarantee I know more about the differences in technology and picture quality between Blue-ray vs. HD-DVD than you do.
My $.02 on BluRay and HD-DVD
by racer152 August 21, 2007 4:22 AM PDT
People who have already have dvd's of any movie in the Paramount/Dreamworks library probably have a lower propensity to buy these movies again in HD-DVD format. While Top Gun may look better on HD-DVD than DVD the quality in such older movies is marginal compared to newer releases. That being said, the format war will come down to the studios' libraries of recent movies.

I think that if BluRay had the name HD-DVD then it would have won the war already. Older people 45+ can only understand 'High Definition' and DVD they don't understand what BluRay is. We'll see if BluRay prices can be reduced to those of HD-DVD before this is over. Ultimately Bluray is a better technology but it is more expensive.

I'm at odds with myself, I'm a PC guy but I'm also a BluRay PS3 Guy... Steve Jobs and Apple are supporters of BluRay, Apple doesn't have HD-DVD drives and Steve Jobs is on the board of Disney so parents may be more likely likely buy BluRay due to the exclusive availability.

If you're a BluRay person and you want BluRay to win, you should buy any movie you want to watch instead of renting it.
Reply to this comment
Not very bright commentary-I am 46!
by Steve_OConnor August 22, 2007 7:19 PM PDT
As I stated, I am 46 and I guarantee I know more about the differences in technology and picture quality between Blue-ray vs. HD-DVD than you do.
Shocked, Amused, and Loving It
by Darkneptune August 21, 2007 5:12 AM PDT
Honestly, I am SHOCKED. I definately didn't see this happening--but im glad it did.

I am sorry, I have seen both HD-DVD and BluRay in action, and HD-DVD is the better choice honestly. Any reputable souce will tell you that in picture quality they are about the same, if not HD-DVD edging BluRay out...it is also cheaper for consumers, cheaper for movie studios, has standardized specs for EVERY machine, and the features are astounding! My friend has a PS3 and naturally leans toward the BluRay camp, but is definately rethinking his loyalty to Sony and it's hardware and format choices.

Here is the million-dollar question: How could anybody support a company that lost 3 formats wars to date: UMD Disc, Minidisc, Betamax.....and UMD format is not that old people!
Reply to this comment
Wow Darkneptune.....
by everwanted2 August 21, 2007 2:47 PM PDT
Im not gonna say that i am rich but I can honestly give you a good comeback.. for one, The quality is about the same and you know that, but Ill tell you who blue ray would be good for, the people that actually want Higher quality video and arent afraid to spend more money (unlike cheap-os) I dont mind paying the extra dough, well its good for collectors because for now, you can put so much more content on one blu-ray disk than you could HD-DVD, and about that comment you said about a friend, I beleive people will go with me on this that that comment is completely fake or you have a stupid friend, not against anyone because I beleive that someone who knows all the information on a topic would probably know that blu-Ray is the better choice when it comes to quality and content and not including the price, besides I have a couple of rich friends -_- that buy LOTS of Blu-Ray Disks because they are rich, only the cheap people or uneducated about this topic people would buy HD-DVD unless of course they are willing to buy it just for 1 movie. :) This comment is directly to Neptune and no one else, I think that Sony has the better movies, and that has nothing to do with fanboy. Fanboy!
View reply
Shocked, Amused, and Loving It
by Darkneptune August 21, 2007 5:12 AM PDT
Honestly, I am SHOCKED. I definately didn't see this happening--but im glad it did.

I am sorry, I have seen both HD-DVD and BluRay in action, and HD-DVD is the better choice honestly. Any reputable souce will tell you that in picture quality they are about the same, if not HD-DVD edging BluRay out...it is also cheaper for consumers, cheaper for movie studios, has standardized specs for EVERY machine, and the features are astounding! My friend has a PS3 and naturally leans toward the BluRay camp, but is definately rethinking his loyalty to Sony and it's hardware and format choices.

Here is the million-dollar question: How could anybody support a company that lost 3 formats wars to date: UMD Disc, Minidisc, Betamax.....and UMD format is not that old people!
Reply to this comment
Wow Darkneptune.....
by everwanted2 August 21, 2007 2:47 PM PDT
Im not gonna say that i am rich but I can honestly give you a good comeback.. for one, The quality is about the same and you know that, but Ill tell you who blue ray would be good for, the people that actually want Higher quality video and arent afraid to spend more money (unlike cheap-os) I dont mind paying the extra dough, well its good for collectors because for now, you can put so much more content on one blu-ray disk than you could HD-DVD, and about that comment you said about a friend, I beleive people will go with me on this that that comment is completely fake or you have a stupid friend, not against anyone because I beleive that someone who knows all the information on a topic would probably know that blu-Ray is the better choice when it comes to quality and content and not including the price, besides I have a couple of rich friends -_- that buy LOTS of Blu-Ray Disks because they are rich, only the cheap people or uneducated about this topic people would buy HD-DVD unless of course they are willing to buy it just for 1 movie. :) This comment is directly to Neptune and no one else, I think that Sony has the better movies, and that has nothing to do with fanboy. Fanboy!
View reply
Thanks for prolonging this idiotic war...
by RRosal August 21, 2007 5:50 AM PDT
And yet another idiotic decision to add to consumer's confusion and have them sit longer on the fence. I'm sorry, but Microsoft and Sony fanboys rants aside, all this really does is just recreate the DVD-Audio/SACD stupidity from a while back and basically kills the prospect of the standard DVD format going away anytime soon and kills any chance that the high definition age will kick in with a unified format. While everyone gloats about the HD-DVD camp scoring a point or the Blu-Ray camp scoring a point, everyone misses the big picture in that there will be losers on either side: HD-DVD or Blu-Ray regardless.

This piece fails to mention that Steven Spielberg's movies under the Paramount label are apparently excluded from this particular arrangement. Shrek the Third and Transformers were good movies, but thanks to this wise, i.e. "paid off", decision by Paramount executives-I'll just rent 'em thru Netflix.
Reply to this comment
low lifes in big business
by raremood55 August 23, 2007 11:59 AM PDT
and how they can pay less and get more bucks , will determine the winner ... and what the consumer is willing to pay those high gas prices folks in default on there homes as well as businesses in default folks cars are being
taken by the repo man.
big business people are home in the corner setting in there underware in the dark sleepless night sick worried everything is gonna go to hell .
mistakes like the toy industry that produced all those toys in china .50 cents apeice and were gonna sell them in america
at $100.00 apeice have to eat all that now - times is not good in big busness christmas in 2007 could be a bust .
for paramount and dreamworks its about business and what the consumer can afford and will buy they no moneys gonna be very tight - till Bush and the good old boys goes away .
and the consumer still owes for last Christmas and the last
before its over paramount and dreamworks may have to bring back the VHS format because people will only be able shop in flee markets and garage sales for christmas ...2007
get those old VCR's out folks the could be gold soon ...
Thanks for prolonging this idiotic war...
by RRosal August 21, 2007 5:50 AM PDT
And yet another idiotic decision to add to consumer's confusion and have them sit longer on the fence. I'm sorry, but Microsoft and Sony fanboys rants aside, all this really does is just recreate the DVD-Audio/SACD stupidity from a while back and basically kills the prospect of the standard DVD format going away anytime soon and kills any chance that the high definition age will kick in with a unified format. While everyone gloats about the HD-DVD camp scoring a point or the Blu-Ray camp scoring a point, everyone misses the big picture in that there will be losers on either side: HD-DVD or Blu-Ray regardless.

This piece fails to mention that Steven Spielberg's movies under the Paramount label are apparently excluded from this particular arrangement. Shrek the Third and Transformers were good movies, but thanks to this wise, i.e. "paid off", decision by Paramount executives-I'll just rent 'em thru Netflix.
Reply to this comment
low lifes in big business
by raremood55 August 23, 2007 11:59 AM PDT
and how they can pay less and get more bucks , will determine the winner ... and what the consumer is willing to pay those high gas prices folks in default on there homes as well as businesses in default folks cars are being
taken by the repo man.
big business people are home in the corner setting in there underware in the dark sleepless night sick worried everything is gonna go to hell .
mistakes like the toy industry that produced all those toys in china .50 cents apeice and were gonna sell them in america
at $100.00 apeice have to eat all that now - times is not good in big busness christmas in 2007 could be a bust .
for paramount and dreamworks its about business and what the consumer can afford and will buy they no moneys gonna be very tight - till Bush and the good old boys goes away .
and the consumer still owes for last Christmas and the last
before its over paramount and dreamworks may have to bring back the VHS format because people will only be able shop in flee markets and garage sales for christmas ...2007
get those old VCR's out folks the could be gold soon ...
 See all 479 Comments >>
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