Save energy. Save money. THD
March 1, 2005 5:43 PM PST
Altnet to share ad cash with labels
Altnet said Tuesday it would start sharing ad revenue with record labels that agree to distribute their music through peer-to-peer networks. The ad revenue is collected by Kazaa parent Sharman Networks and other file-swapping companies.
The peer-to-peer company has a close relationship with Sharman, seeding the Kazaa network with files that can be legally downloaded. Altnet President Lee Jaffe said Sharman had agreed to put part of its advertising revenue into a pool that will be divided among any music companies that allow their songs to be downloaded by Kazaa users. If other file-swapping companies join in, that pool could reach into the millions of dollars by the close of 2005, Jaffe said.
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They only thing that will wake up the recording industry and Hollywood is if consumers stop buying their products and they are threatened with bankruptcy on a large scale. Then they would have no choice in the matter. But, like them going along with the pool of money idea consumers what do it. It will never happen. Consumers by and large are mindless idiots conditioned to buy and pay nearly anything for something they have been brainwashed in to thinking they need or want. Lemmings to a cliff.
Robert