August 23, 2006 2:59 PM PDT
Apple settles with Creative for $100 million
Last modified: August 23, 2006 3:30 PM PDT
The $100 million, to be paid by Apple, grants Apple a license to a Creative patent for the hierarchical user interface used in that company's Zen music players. After months of hinting that it would be coming after rival music player companies, Creative sued Apple in May, claiming the iPod maker was infringing on its patents.
A week later, Apple countersued, claiming Creative was infringing on Apple patents for user interfaces. As a result of the settlement, all legal disputes between the two companies related to the patent will disappear. Creative had also asked the International Trade Commission to investigate Apple for patent infringement.
The patent covers an interface that lets users navigate through a tree of expanding options, such as selecting an artist, then a particular album by that artist, then a specific song from that album, said Phil O'Shaughnessy, a Creative spokesman. The patent applies to portable media players, which includes devices like the iPod or cell phones that have the ability to play music, he said. Creative filed for the patent on Jan. 5, 2001.
Apple can get back some of the $100 million payment if Creative is able to secure licensing deals with other MP3 player manufacturers, said Steve Dowling, an Apple spokesman. He declined to specify exactly how much Apple could recoup or how many deals it would take to trigger the payments.
Under U.S. patent law, the first inventor to file a patent generally holds the rights to that technology, said Rod Thompson, an intellectual property lawyer with Farella Braun and Martell in San Francisco. This isn't always the case, as another inventor can attempt to prove that they were working on the invention before the other inventor filed for a patent, but that's a long, expensive legal process with no certainties, he said.
"This had the makings of a big battle, because the stakes are so high," Thompson said. Apple obviously couldn't afford to have an injunction slapped on imports of the iPod, and $100 million is a pittance compared to the $1.5 billion in revenue Apple garnered on iPod sales just in the last quarter, he said.
"Creative is very fortunate to have been granted this early patent," Apple's CEO Steve Jobs said in a press release. Apple was eager to move beyond the legal dispute caused by the patent, which could have eventually cost the company as much as the $100 million settlement amount, Dowling said.
"We're very pleased to have reached a broad agreement with Apple," O'Shaughnessy said. Creative plans to speak with other MP3 player companies about its patent, he said, but is not providing details on whether it has entered discussions with other companies.
As part of the agreement, Creative will also enter Apple's Made for iPod program as an authorized seller of iPod accessories. Creative will be able to affix the "Made for iPod" logo to its speakers, headphones and other related products, O'Shaughnessy said.
Creative is one of many companies attempting to chip away at Apple's runaway lead in the market for portable MP3 players. Its Zen products haven't translated into profits, however: Earlier this month, Creative reported a $12.7 million loss on slowing sales for its fourth quarter. The company expects the $100 million settlement to add 85 cents to its earnings per share figures for its current quarter.
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And Apple don't even makes sound cards, Creative needs to get back to their roots and make that top of the line.
You know that place deep down underneath? The one that's erally hot?!
Yeah... it froze over....
http://news.com.com/5208-1047-0.html?forumID=1&threadID=16940&start=0
See what happened!
What completely hypocritical BS. Should MS make anything that may in any way resemble something once done by Apple (or rumored to be released soon), these very same people burn MS in effigy for being a copycat.
Here Apple gets caught red handed, and these folks give them a pat on the back.
Apple pays Creative a one time fee of $100M to licence their
patents.
Creative joins the 'Made for iPod' program making accessories
for their competitor, Apple, who gets money for 'Made for iPod'.
Creative still HAS to defend it's patent against other competitors
- that's the nature of patents - or licence it to them. If they do,
Apple takes some of that money too. In a round-a-bout way,
Apple is getting money back from it's competitors. Nice.
Creative have a much better case because Apple settled.
Creative still owns a valid patent. If Apple had won, there would
be no patent so anyone could copy the Creative/Apple style
interface.
Apple continues on as if nothing has happened. No long court
case delaying sales. No injunctions to halt imports.
...However, analysts said the loss-making Singapore company faces an uphill battle to get its business back on track after investing heavily in the last two years to challenge Apple's dominance in the MP3 music player market.
"Their cost structure is still too high, they are still losing money," said Claudio Checchia, a regional research manager with International Data Corp.
"They still have to go a long way to improving their own cost structure and trying to get sales high," he told AFP.
..."However, the settlement does not change our negative view on its core businesses. Demand for its audio products have been waning, and competition for the MP3 player market has intensified.
"We still cannot find any new 'killer' products from Creative that could help revive strong earnings recovery in the near term."
Ng however raised his fair value for Creative by 1.85 dollars to 10.50 dollars per share and upgraded the brokerage's rating on the stock to a "trading buy" due to the windfall from the settlement."
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The company stopped selling the Ditty on Aug. 17, Dell spokesman Venancio Figueroa said Wednesday.
He declined to characterize the decision as Dell bowing out in the face of competition from market leader Apple. Dell is trying to focus on its core areas of PCs, printers and flat-panel televisions, he said.
Dell unveiled the Ditty last September as a better value than the Shuffle. Both devices store music on flash memory chips.
The Ditty, like the Shuffle, cost $99 at the time and included 512 megabytes of memory. But because the Dell device used an audio format that compresses digital music files more efficiently, Dell asserted it could hold up to 220 songs ? 100 more than the Shuffle. The 512 megabyte Shuffle now retails for $69, with a one-gigabyte model for $99.
The Ditty also included a 1-inch LCD display screen and an FM radio receiver. The Shuffle lacks both features.
Personally, if it was all out stealing, then Creative was idiots to settle. I would have taken Apple to the wall. Perhaps Creative and Apple's lawyers both knew this could go EITHER way in court. But for Apple to turn the situation into an opportunity to get another MFI licensee on board is just brilliant. I really don't think that Creative's menu system is all that unique to be worthy of a patent.
So much for the myth that Apple delivers better user experience through innovations, which others then copy.
I have a creative card, and it's good for gaming, but I'd never consider it if I was playing music through a stereo system with decent speakers (PC speakers need not apply).
I've never seen creatives menu, AFAIK, but that's how I have my albums on my HD. How else would you store it?
Much like the company that has a patent on Buy It Now, this is a silly patent that never should have been issued in the first place.
Don't get me wrong, i want Creative to stay in business, but I there's nothing new or innovative about Creatives interface (or any other DAP's interface for that matter).
NeXTStep OS was innovative for its time.
But how is it relevant to this case?
NeXTStep clearly was not admissible as prior art in challenging the Creative patent. I stand by my statement that Apple copied the iPod UI from Creative. otherwise they would not have paid $100 Million to settle.
And no, patent law is not "broken" just because it doesn't favor Apple
Also, where in the agreement did it state Creative had to pay Apple for the made for iPod program? The way I read it, creative was getting it for free as no price was mentioned in the article.
Bad Batteries THAT CANT BE REPLACED, dead screens and random hard disk corruption... all of my mates that have had iPods now swear by Creative's robust players.
happen in at most a year. They've been hemorrhaging money for
years now because they can't even give away their players. Then
there's the "Zune" factor, a sort of double whammy with M$ b*tch-
slapping their partners (like Creative).
Oh the pain. The pain.
- Apple really won here
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by Bosco714
May 4, 2008 6:02 PM PDT
- The Made for iPod program states that for EVERY unit sold, an
-
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See all 51 Comments >>accessory maker must pay Apple $4
Basically, Creative just sued themselves.
Hilarious.