Ballmer: We are 'hell-bent' on succeeding in ads

Hefty investments in online services and consumer electronics will let Microsoft maintain its historically rapid growth rate, CEO Steve Ballmer told financial analysts on Thursday.

The largest software company is hosting its Financial Analysts Day at its Redmond, Wash., headquarters, where Ballmer described Microsoft's strategy as making several big bets on emerging businesses while drawing more revenue from its mature desktop and server software franchises.

Microsoft is transforming its product development and business models around "software plus services," or software complemented with online services, he said. The company has been criticized by financial analysts for being slow to capitalize on advertising revenue as search giant Google has done.

"We are hell-bent and determined to allocate the talent, the resources, the money, the innovation to absolutely become a powerhouse in the ad business," Ballmer said.

Company founder Bill Gates, who made a presentation before Ballmer, announced that Microsoft is opening a dedicated center to research online advertising and search called the Internet Services Research Center. Headed by Harry Shum, the center's research will focus on search relevance, spam prevention and searching scanned images, such as book pages.

Ballmer said that the company is tackling disruptive technology changes head-on, namely the shift to advertising-supported Web services. Its commitment to online services and consumer devices are necessary because they provide avenues for the company's software.

He defended continued investments in two unprofitable divisions: Online Services and its Entertainment and Devices division. Microsoft's multiyear commitment in server software for corporate data centers diversified the company and created a multibillion dollar revenue engine.

"We're bringing the same kind of vision and tenacity that is in our DNA that drove us into the enterprise business into consumer devices and online services," Ballmer said. "We are going to be an advertising company, and we are going to be a devices company."

Even coming off a strong fiscal 2007 performance, Ballmer said he has "never been more optimistic" about Microsoft's prospects, outlining areas for more revenue. Those included stepped-up sales of Windows through PC manufacturers, Xbox game consoles, Windows Mobile phone software, increased market share of server software, office worker productivity software for small and medium-size businesses and advertising from online services.

Giving some upbeat reports on its mature business, Microsoft said it has sold 60 million copies of Windows Vista since its launch earlier this year and that its SharePoint Web portal business has grown to $800 million. Ballmer said that by the end of its fiscal year 2008, there will be over 1 billion copies of Windows installed on PCs.

Furthering its strategy to court Web developers and designers, Microsoft said that by the end of the week it will release Silverlight 1.0 Release Candidate. Silverlight is a download for displaying media and interactive content in Web pages. It competes with Flash and other plug-ins that add interactivity to Web sites.

During Gates' presentation, he described Microsoft's vision for improving users' computing experience with online services; better user interface technology, such as speech and cameras; and a smooth transition among handheld devices, PCs and other devices.

He said that broadband is allowing Microsoft engineers to reconsider the computing paradigm, where resources typically confined to a single machine, like storage, can be done in the Internet "cloud."

Microsoft is building a platform for that new computing paradigm with Chief Software Architect Ray Ozzie "driving the revolutionary new platform that is service centric," Gates said.

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24 comments (Page 1 of 2)
Ballmer = Stodgy
by bobby_brady July 26, 2007 1:09 PM PDT
Ballmer needs to retire and leave someone else in charge at msft. Msft could do way better without him.
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Tough act to follow
by NewsReader_ July 26, 2007 1:42 PM PDT
Stepping into a role once filled by Bill Gates would be a tough assignment for most CEOs. Wait until Steve Jobs decides to step down. Whoever steps up to take his place will be criticized even more that Ballmer has. Having said that, MS hit $50 billion in revenue with Steve at the reigns. Not too shabby. That is more than what Apple and Google brought in combined.
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Microsoft's great vision is to copy Google
by t8 July 26, 2007 2:18 PM PDT
OK, we are going to copy Google. One problem Microsoft, how do you google something with Microsoft?
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coldmast
by ColdMast July 26, 2007 2:26 PM PDT
"We are hell-bent ..." Ballmer said. finally!
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Massive Bologna!
by Mister C July 26, 2007 3:29 PM PDT
The only time M$ can succeed in anything is when they have no real competition! They may have used their huge bank account to subsidize X-Box but that won't work against hard-ball players like Yahoo and Google. The same old hot air and then after a whipping they quietly back crawl into their hole to feed off of their monopoly.
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Throwing Money at Problem-Worked REAL well for war on drugs & poverty?
by jbelkin July 26, 2007 4:34 PM PDT
Yea, throwing a crapload of money at something MEANS NOTHING. The Soviets spent a lot of money to prop up their economy but communism was doomed to fail just like MS's path. Shareholders should revolt. They have spent around $30 BILLION dollars on Xbox, & MSN as an ISP (not to mention watches, cable TV, webTV, talking barney's & the Zune) - their return - about $7 BILLION. There are probably 100 bankrupt companies who were not a culmulative $23 BILLION under water when all 100 went under. Why are MS shareholders so willing to let Ballmer not just run a sinking ship but throwing off gold and currency? How many startups can you fund with $23 BILLION? Instead, MS spent $4 BILLION losing to AOL ... putting it in fine company with CompuServe & Prodigy. And the Xbox sales are down 60% this quarter because not only are they failing at an alarming rate and most of the manufacturing is going to replace them, the name Xbox is now synomous with poison - what consumer is going to buy a product with a failure rate of 40% and is not marked that it's the new revised version? When you are clueless, throwing money at it is simply that - hell bent on throwing money at it. Ballmer is NOT smart enough - no one likes to believe or admit it but do shareholders let him deliver NEGATIVE results year after year.
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This shows that Microsoft is lost
by The_Decider July 26, 2007 5:49 PM PDT
This claim of doing whatever it takes to take over a market that MS has little experience and success is a symptom of a larger problem. Anything comes along and MS feel that they have to crush even when it really isn't competition. Google is far removed from the only profitable divisions of Microsoft and no threat.Microsoft attempted to copy OSX is poor results, why do they think that copying another success will yield different results? They are in different marketplaces. It is like saying Red Hat is a competitor to Intel. Web services solve no problems, they simply transfer the problem and add a few new ones in the mix. This is indicative of the illnesses festering at Microsoft. They have this irrational need to copy anything and everyone that is profitable, and then try to crush them. Someone else got monstrously huge in the computing world and Microsoft can't deal with that rationally. Microsoft needs to jettison this attitude and the only way for that to happen is to oust Ballmer. I don't think it is a coincidence that Gates announced his retirement when it was clear that Vista was going to be Windows ME v2. Despite its technical failures, Microsoft does have some truly gifted people that could lead Microsoft out of its technical funk and ethical problems, but with people like Ballmer in high positions, nothing will change.
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If you can't dazzel them with brillence...
by Ted Miller July 27, 2007 4:44 AM PDT
Baffel them with (Ads) In other words they failed in softwar, but the may succeed in making us think it its good.
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LOL!
by Penguinisto July 27, 2007 1:05 PM PDT
...MArketing is pretty much all they have left. They hosed-up their products (and promise to do worse), they have yet to make any real profit outside of Windows and Office, and so they're stuck with resorting to their last hope... marketing. Well, you can polish a turd, I guess, but... /P
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Ballmer to investors : Be patient...(not)
by Llib Setag July 27, 2007 11:38 PM PDT
July 26, 2007 5:50 pm ET IDG News Service Microsoft?s Ballmer asks investors for patience By Nancy Gohring, IDG News Service Microsoft?s CEO emphasized the importance of attracting talent and urged shareholders to be patient with the amount of time it might take the company to pursue its various business models, speaking during Microsoft?s annual financial analyst meeting on Thursday. ?Vista doesn?t get done by three people in a garage in three days,? said Steve Ballmer. The company is making big bets and some of them will take time to develop. ?A great misconception in the tech industry is that most successes happen overnight,? he said. The two main areas that Microsoft aims to expand into are advertising and devices. While Microsoft once was largely defined as a desktop company, it has proved that it can expand into new sectors, Ballmer said. Around 18 years ago, Microsoft decided to get into the enterprise market and now is a major enterprise software company, he said. ?We are hell bent and determined to allocate the talent, resources, money and innovation to become a powerhouse in the advertising business,? he said. Microsoft is currently in third place in online advertising, behind Google and Yahoo, but he pointed to some Microsoft successes like deals to provide ads for Facebook and Digg as evidence of potential to improve that position. On the devices side, products like Windows Mobile, set-top boxes, Zune and Xbox will be key to Microsoft?s growth in the devices market, he said. ?We need to have this business outlet for our software creativity to continue to grow and innovate and be relevant,? he said. Microsoft will continue to use a variety of models in which it will provide a mix of software, hardware and services, while sometimes relying on partners for some of those components. Ballmer emphasized how important it is for Microsoft to continue to attract leading talent in order to drive these initiatives forward. In its fiscal year 2007, Microsoft hired almost 13,000 people, including 4,000 in product development areas, he said. Those hires continue to work in offices around the world and they come from many different countries. As an example of the type of people working at just the Redmond, Wash., headquarters, 1,000 employees there speak Russian, he said. Those workers will help bring about new innovations during the next ten years, a period that Microsoft Chairman Bill Gates said he expects will be more exciting than that past 30 years of the company?s history. That?s because the processing power of computers and the speed of broadband networks is enabling new types of applications. Computers aren?t self-contained devices like they once were. Instead, storage and applications can be handled remotely and users can access them from a variety of different types of devices, he said. That opens up the potential for new devices and applications, he said. Advances in user interface models are key to those future innovations, he said. ?Typing and using a mouse is only one way to interact,? he said. Cameras, pen-based systems and now touch-based user interfaces will lead to new possibilities in the future, he said. He demonstrated Microsoft?s Surface computer offering. Of all the demonstrations that he has done over the decades, this is one that he?s been most surprised about how people respond, he said. People very quickly envision complex things that could very easily be done with the technology, he said. Microsoft executives are spending Thursday talking to a group of financial analysts. The annual meeting comes a week after the company reported that for the first time its yearly earnings surpassed $50 billion. That milestone comes after the company recently took a $1 billion charge related to fixing faulty Xbox game consoles. It also comes at a time when the company faces the challenges of adapting to a marketplace that is shifting toward hosted services and away from PC-based software.
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