How IBM has reinvented itself to defy extinction
June 16, 2004 4:00AM PT
Hidebound, bureaucratic, slow--these words described the IBM of not long ago. But after coming perilously close to disaster, the company today leads much of the industry. Whether Big Blue can carry that momentum into its next century remains an open question.
Evolution: The future is now
"On demand," Big Blue's grand strategy, faces a persistent question: Is it real or just more hype?
Services: Will the big bet pay off?
IBM leads today's high-tech services industry, but its long-term success is anything but automatic.
Research: From lab to market
To compete aggressively, IBM has intentionally blurred the line between research and business.
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Editors: Mike Yamamoto, Brian McDonough
Copy editor: Zoë Barton
Design: Ellen Ng
Production: Meghan McDowell
Copy editor: Zoë Barton
Design: Ellen Ng
Production: Meghan McDowell
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