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February 23, 2007 9:00 PM PST

BitTorrent to open digital-media store

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"A lot of game consoles are releasing movies for download or games for download, and that will be a terrible user experience unless they use BitTorrent," Navin said. "When everyone wants the same file at once, people are talking about 12-hour download times for a movie."

So how fast can BitTorrent deliver the same movie?

"Depending on the connection speed," Navin said, "how about we say faster than a pizza delivery?"

BitTorrent also can help content companies transmit big files for "significantly less money on a cost-per-gig basis" than other content delivery companies, said Eric Patterson, BitTorrent's vice president of consumer services.

But if the company's technology works best with popular content, BitTorrent has to prove that it will also work well for fans of obscure films or TV shows that don't get downloaded as often.

"One of the most nontechnical challenges will be managing expectations," said Mike McGuire, an analyst with Gartner. "They can't over-promise. They have to make customers understand whatever limitations there are. We know how hard it is to do downloads. The questions have been: How do you get consumers in the store, crack their wallet, and get them to come back? The answer has always been: It has to be easy to pay for and download."

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Add a Comment (Log in or register) 17 comments
You forgot a key point Mike
by David Turner February 23, 2007 11:01 PM PST
Mike McGuire, an analyst with Gartner. The questions have been:
'How do you get consumers in the store, crack their wallet, and get
them to come back? The answer has always been: It has to be easy
to pay for and download."

And that it has no DRM so that its easy to use how and where I
want.!!!!!!!!!!!!
Reply to this comment
bittorrent and DRM don't mix
by kuciwalker February 24, 2007 3:07 AM PST
For DRM to work the files have to be encrypted with a customer-specific key (specifically, one that uniquely identifies the computer). Thus each file is different, and bittorent's model doesn't work. Therefore any DRM scheme they implement has to be even more fundamentally broken than most.
Reply to this comment
It could work
by airwalkery2k February 24, 2007 8:54 AM PST
They could send the entire file through bittorrent and the DRM package could be sent through the main servers when the file is finished, or while its downloading.

It's not impossible.

But fundamentally, no, they don't mix.
Don't think it will excel
by hunter_jc February 24, 2007 7:41 AM PST
First - wrong market segment targetted. People who used to use
bittorent wont pay. And people who pay for stuff probably don't
know how to use Bittorent.
Second - Same good bittorent experience can't be delivered to
everyone. I mean often times, my download speed is at 10kb/
second. And they are saying itunes is slow.
Third - It is not as point and click experience that itunes has right
now. Unless they develop an itunes or Kazaa like software.
Reply to this comment
itunes slow???
by smokeonit March 3, 2007 10:11 PM PST
excuse me, but i have never experienced slow downloads in itunes,
never... i have a 16mbit DSL line, and i always get my full 2mbytes/
sec speed @ iTMS
One More Thing
by hunter_jc February 24, 2007 8:03 AM PST
From what they say bittorent is. You have to have multiple
people downloading the same file inorder to gather speed in the
download. So how do you guarantee that you have 100 people
downloading "Terminator 2" 24 hours everyday? I mean the total
logic is flawed.
And if you are talking about the file can be downloaded from
people who have downloaded it already then they are
contradicting with the movie rental concept.
First - people who loaded the movie will probably watch it within
the next 24 hours and then will delete the file. So it wont help
other downloaders.
Second - Tech savvy user might not want to use up their
bandwidth for that month unnecessarily. So the file in the
computer won't help the upload again.
It looks like this store is more about getting Venture Capitalist's
money than any real financial return.
Reply to this comment
actually, a way to lessen download speed
by jabbotts February 26, 2007 5:46 AM PST
Not to try and poke holes in your comment as seem to be on the right idea.

I would point out for interest that Bittorrent was created to lessen the traffic load on host servers rather than to increase the download speed for end users.

Instead of 100 users pulling from the same server, a few users get the file from the server then there transfer packets are shared to the other users so you have a bit of a cascade starting on the server but then drawing the file packets off other users machines instead of the server.

I don't know that it makes a great deal of difference in the discussion but it was worth mentioning at least.
Way to Suck...
by DaB3at February 25, 2007 11:07 PM PST
Oh no look another free site going corporate. Can any1 say "Napster"?

It doesn't matter the evolution of P2P is all the same..theyu go corporate then anotehr small free files sharing site comes up till the same thing happens. For ppl who know where to donload and how to download free stuff, we will still get it for free, even if we have to wait for someone else to dot he same as Bitorrent.

It was good while it lasted Torrent..hope u get rich fast!!
Reply to this comment
Bittorrent sells out
by Blito February 26, 2007 4:44 AM PST
Where are all of the Elder Scrolls games? I can't even buy them if I wanted to let alone download them for free. Can't they just do an AD based system like everyone else?
Reply to this comment
Hey, here's an idea
by Orion Blastar February 26, 2007 5:21 AM PST
why not just make the cost of DVDs cheaper so most people aren't forced into pirating them because they cannot afford to buy them? It costs like 50 cents to burn a DVD, and the cost of making that DVD is spread out in the number of copies sold which becomes very low per DVD sold.

I mean why rip people off with $40USD DVD prices when you could sell it for $10 and then sell 10 times as many DVDs? Instead of making $40 in one sale, you'd make $100 in 10 sales. How much you want to bet that person who paid $40 for a DVD Movie will rip it to an AVI file and upload it via BitTorrent? Lower the prices of movie tickets as well, that person who paid $10 to see the movie got upset and brought a Digital Camera and recorded the whole movie, turned it into an AVI, and uploaded it on BitTorrent. If the price of that movie was $4, chances are he wouldn't be ticked off enough to bring in a Digital Camera and start ripping you people off.

BitTorrent movie rentals, might as well use NetFlix or Blockbuster DVD rentals by Postal Mail, it is cheaper and you get a real DVD with no 24 hour viewing limit.
Reply to this comment
Just what we need
by Michael Grogan February 26, 2007 8:52 AM PST
Slow downloads and viruses/malware thrown in for free!
Reply to this comment
Nobody wants DRM.
by fcekuahd February 26, 2007 10:19 AM PST
This is going to fall on its face. Piracy was the only reason for using BitTorrent. This is going to prove it.

Personally, I would like to see all of these "services" fall off the face of the earth. Maybe that way the media companies would stop inflicting their hideous copy protection schemes on us.
Reply to this comment
IF I understand this right...
by QMT February 26, 2007 10:40 AM PST
They want me to keep a several+ gig file I cant even use wasting space on my harddrive, want me to waste my bandwidth letting everyone else in the world download that file I can't even use, and they want _me_ to pay for the privilege?

No. Hell no.
Reply to this comment
Yes, let's call a spade a spade...
by WJeansonne February 26, 2007 10:48 AM PST
These people are defined as theives:

""There's a large group of people out there that like getting things for free, and they will probably go someplace else for file sharing."
Reply to this comment
I understand what you are saying.
by hunter_jc February 26, 2007 11:40 AM PST
Yeah that is the point for hosting some files through bittorent in
small companies. But when you are a Music & Movie Online
distributer, you are playing with the big boys. Not providing the
big boy experience can really drive away consumers.
Reply to this comment
smoke and mirrors?
by jordan057 February 26, 2007 6:58 PM PST
Is someone just trying to deflect the attention here or what?

http://www.allabouttheaccessories.com
Reply to this comment
what a drag...
by smokeonit March 3, 2007 10:09 PM PST
this is gonna fail big time...

windows only, M$ media player only??? excuse me??? renting
only???

what a rip off....
Reply to this comment
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