November 21, 2003 4:00 AM PST

Perspective: Comdex: A look toward 2004

See all Perspectives
Comdex: A look toward 2004
LAS VEGAS--Comdex has had its annual run and, naturally, so did the complaining.

People love to gripe about this show. In the glory years of the information technology boom, attendees whined about hour-long lines for cabs, unruly crowds, and the incessant pushing and shoving required to get a squishy globe souvenir.

This year, only 50,000 people--at most--flew in for the five-day conference. Lines were nonexistent. So what was everyone talking about? The low attendance. In some parts of the hall, retirees-turned-security guards outnumbered visitors. Parties were scaled way back and, because of the lack of bodies, the odds of sneaking into an event without getting hit up to watch a demonstration of the performance of the J23FXi printer/fax/copier were pretty low.

Even the woman who dresses up every year in the silver hot-dog outfit for Sausage Software was not here.

In some parts of the hall, retirees-turned-security guards outnumbered visitors.
The complaints largely seemed to stem from foiled expectations. Trade shows always appear more compelling before they happen. Microsoft Chairman Bill Gates will unveil a new software application that will revolutionize the workplace. Some start-up will emerge from the rabble to inspire a new industry.

Then the moment arrives, and you find yourself stuck listening to a pitch on the many virtues of retractable USB cables.

Still, despite the whining, people can catch glimpses of the future at Comdex. It's a phenomenon seen throughout history. Merchants from medieval Northern Europe once dismissed an Italian culinary fad as too expensive and effeminate to ever take seriously. However, the fork did catch on eventually.

What's coming in 2004
Monitors: Glass is in. In years past, computer makers talked of increasing performance inside PCs or hooking up to the Internet wirelessly. This year, everyone wanted to talk about the "viewing experience."

Notebook and desktop screens continue to get larger and sharper. Dell and Gateway are selling LCD TVs, and Hewlett-Packard is likely to do so soon, too. Analysts predict that a glut of factory capacity will force prices down in the coming 18 months.

Next year, flat-panel sales representatives will be relentless.

Sun and Microsoft will emerge as inadvertent allies: Yes, it sounds strange, but the parallels are too frequent to dismiss.
Sun Microsystems and Microsoft will emerge as inadvertent allies: Yes, it sounds strange, but the parallels are too frequent to dismiss. Both Sun and Microsoft are actively warning corporate buyers about the potential legal liability of Linux. The two companies position themselves as the underdog alternative to IBM. Both will port their operating systems to the Opteron chip from Advanced Micro Devices. And the chairman of each company likes to show comical videos during keynote speeches.

True, there is that mutual history of loathing, but in a weird way they will help each other.

Samsung will be impossible to ignore: The Korean electronics giant believes its moment of destiny is at hand and is pursuing the opportunity with an aggressive barrage of advertisements, promotions and products. "We have put a brand-new cell phone out in the U.S. market every two weeks since mid-October," said Peter Weedfald, senior vice president of strategic marketing at Samsung Electronics North America.


Special coverage
Comdex gets down to business
Complete News.com coverage of
the technology trade show.


The conglomerate is the world's largest memory manufacturer and the third-largest cell phone maker worldwide, and it has a massive presence in monitors and televisions. In the United States alone, Samsung is serving up a billion ads a month on 330 Web sites.

Everyone will get into the antispam market: This year, you couldn't walk 10 feet without running into someone hawking an antispam solution. Most spam is actually not for marketing purposes, said Matthew Moynahan, vice president of product management at Symantec. Instead, it largely comes from people selling counterfeit software or other questionable goods and from organizations trying to scam credit cards. After Symantec shut down one spammer in Maryland, support calls dropped from 1,500 a day to 800, Moynahan said.

Invite Michael Kanellos into your in-box
Senior department editor Michael Kanellos scrutinizes the hardware industry in a weekly column that ranges from chips to servers and other critical business systems. Enterprise Hardware every Wednesday.




Videoconferencing may finally take off: Videoconferencing is the gasohol of the PC business. It should be incredibly popular, but several failures show otherwise.

Software developers, however, seem to have finally uncovered some of the glaring problems. Start-up SightSpeed has come up with a software application that takes out most of the jitter and delay so that the video images match the sound track. The secret sauce in the application is that it concentrates on the moving object in the video frame--the person--and sends less detail about the static portions, the background. Less data goes down the pipe and, hence, gets there quicker, said Brad Treat, SightSpeed's CEO.

Meanwhile, Hewlett-Packard with its Troy concept PC has figured out an important rule: Keep the videoconferencing window fairly small.

Biography
Michael Kanellos is editor at large at CNET News.com, where he covers hardware, research and development, start-ups and the tech industry overseas. He has worked as an attorney, travel writer and sidewalk hawker for a time share resort, among other occupations.

More Perspectives

See more CNET content tagged:
COMDEX, AMD Opteron, trade show, Sun Microsystems Inc., chairman

Powered by Jive Software
advertisement

Latest tech news headlines

Resource center from News.com sponsors
What you need in business class email.
Mailtrust

Click Here!
Never worry about email again. From mobility and shared calendaring to virus and spam protection starting at only $3 per mailbox. more>

Rackspace Mailtrust
Total Email Relief

We'll take care of your email so you can take care of your business.

14 Day Free Trial

With expert support 24x7x365 we guarentee 100% uptime. Try us for free for 14 days. Never worry about your email again.

Just $3 per mailbox

Choose the plan that is right for your company and only pay for what you need.

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.

More feeds available in our RSS feed index.

advertisement

Inside CNET News

Scroll Left Scroll Right
  • News - Business Tech

    Chrome's JavaScript challenge to Silverlight

    The advent of Google's Chrome browser, software pros say, should spur a big speedup for JavaScript, which would raise its standing against Microsoft's Silverlight technology.

  • Gallery

    Photos: Top 10 reviews of the week

    Here are CNET Reviews' 10 favorite items from the past week, including the TiVo HD XL, Sony Cyber-shot DSC-H50, and the Dish Network's newest digital TV converter box.

  • News - Apple

    Apple watchers spot 'iPod Nano' pix, iTunes hints

    The rumor mill has long been predicting a longer, leaner new version of the iPod Nano, and now it's conjuring up some pictures.

  • Coop's Corner

    Chris Shipley 1, Internet lynch mob 0

    Demo's impresario goes public with a tart and smartly written riposte to the shoot-from-the-lip crowd.

  • Video

    Katie Couric reflects on first Webcast

    The political conventions are over and so are CBS Evening News anchor Katie Couric's first series of Webcasts. CNET's Kara Tsuboi sat down with Couric on the final night of the Republican National Convention to discuss what she liked about Webcasting, some of her most memorable guests, and whether TV news will still be around by the next round of conventions.

  • News - Digital Media

    Google-focused satellite enters orbit

    The search titan has exclusive rights among online mapping sites to images from the new GeoEye-1 satellite, which launched Saturday.

  • Video

    YouTube plays party politics

    During the presidential campaigning four years ago, YouTube didn't even exist. Now it's a tool candidates must master to get their message across. CNET's Kara Tsuboi stops by the YouTube upload booths at the Democratic and Republican conventions to find out why Google's video site has such a big presence in Denver and St. Paul, Minn.

  • News - Gaming and Culture

    Are Demo and TechCrunch50 fragmenting their audiences?

    With both events scheduled to start Monday, many press, as well as venture capitalists and others are having to choose which one to attend.

  • News - Cutting Edge

    Execs predict next Google-like tech

    On eve of company's 10-year anniversary, researchers and business pundits speculate about what technologies might someday have as much impact as Google.

  • Gallery

    Images: The art of 'Spore' prototypes

    Will Wright and his Maxis team worked on dozens of prototypes to test the elements of their soon-to-be-released evolution game. Here's a sampling.

  • Crossfade

    The Standard, 'A Different Skin': Free MP3 of the Day

    Eschewing the danceable beats favored by many of its post-punk brethren, while opting instead for more ominous and insistent rhythms, is what makes the Standard visceral and engaging. Download a free MP3 of "A Different Skin" courtesy of CNET Download Mus

  • Green Tech

    Duke Energy to invest in mini solar power plants

    Can hundreds of rooftop solar panels collectively operate like a central power plant? Duke Energy launches $100 million distributed solar program to find out.