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May 1, 2006 10:51 AM PDT

Dell whacks prices on select notebooks, desktops

Stung by market share losses in the first quarter, Dell is cutting prices in an effort to woo customers.

The Round Rock, Texas-based PC maker is selling an Inspiron E1505 notebook with an Intel T2300 Core Duo processor, 1GB of memory, an 80GB drive, a 15.4-inch screen and a DVD burner for $699 on Monday, down from the usual price of $1,234.

A similar notebook from Toshiba on CompUSA's site sells for $1,249, while a similar Hewlett-Packard sells for $1,199. Gateway clocks in at $999.

Dell is also selling a B110 Dimension desktop with a budget Intel Celeron chip, 256MB of memory and a 19-inch flat panel monitor for $349.

With a 17-inch CRT monitor, the same computer costs $299.

Shipping, usually $99 on budget PCs at Dell and often a wellspring of consumer complaints, is free for a limited time.

Finding the deal on Dell's Web site, however, can take some work, and Dell offers various configurations of similar deals that can be easier to find. The exact deals mentioned in this article were touted in an ad in the San Francisco Chronicle.

"We historically have made these moves to keep us competitive," said a Dell spokesman.

Although the deals are offered for a single day, Dell has a history of following up its one-day specials with similar specials on subsequent days. Back in 2004, for instance, it roughly halved the price of certain notebooks in various deals.

The price cuts in part stem from discounts on components. Excess inventories of processors and other parts are causing manufacturers and distributors to cut prices to get rid of inventories. Similar hot-spot deals will likely pop up at retailers and the Web sites of direct PC sellers over the next few weeks, if history is any guide.

Additionally, Dell is facing a backlash from business customers and consumers. Since 2004, consumers have increasingly complained about Dell's service and support while the company's satisfaction rating with businesses has bobbed up and down.

The company's prices have trended up in recent years. In 2002, the average selling price for a consumer PC from Dell was $1,084, according to research firm IDC. HP's average selling price for the same year was $1,009. The average for all manufacturers was $1,030. In the first three quarters of 2005, Dell's average selling price for U.S. consumer PCs was $854, more than $200 above HP's $651 average. The average selling price for the market as a whole was $744.

The higher prices in part come from the fact that Dell has targeted high-end and midrange buyers. The bargain segment of the market, however, has grown. Both Acer and Toshiba have benefited in recent quarters with more aggressive pricing, according to analysts.

These factors in part converged to cause Dell to lose market share in the first quarter, a very rare occurrence. Typically, Dell grows substantially faster than the market as a whole and gains market share.

If the trend continues and Dell loses market share overall for 2006, it will mark the first time that Dell on an annual basis grows slower than the market since 1989, according to Gartner. The firm doesn't have data for the years before that.

See more CNET content tagged:
average selling price, notebook computer, market share, PC company, Toshiba

Add a Comment (Log in or register) 35 comments (Showing first 20 comments)
Wow
by SqlserverCode May 1, 2006 11:07 AM PDT
I remember paying $150 for 64MB of Ram ;-(

http://www.otherthingsnow.blogspot.com
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Shouldn't you make Dell PAY for their ads?
by M C May 1, 2006 11:14 AM PDT
I know News.com has been doing little but running press releases since about 2001, but this is a new low.
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Apple Comparison
by nmcphers May 1, 2006 11:40 AM PDT
I bet there are already sites out there latching on to the opportunity to write a story that Dell is selling Core Duo for $699, much less than Apple. They'll also fail to mention it's a one-day sale. They've done it before.

Still I have to say DELL can have some great deals from time to time. You can buy them and sell them on eBaby and make a profit.
Reply to this comment
One-day sale?
by Mystigo May 1, 2006 12:06 PM PDT
Hmmm. This doesn't even appear to be a one-day sale.

http://www1.us.dell.com/content/products/features.aspx/
entnb_e1505?c=us&cs=19&l=en&s=dhs

It is 3:03 PM Eastern and the site shows the unit for $1033.

They should have just made it free. Even better press, REALLY
great comparison to Macs, and they still wouldn't have had to
actually ship any.
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Instead of lowering prices...
by open-mind May 1, 2006 12:42 PM PDT
...they should consider in-sourcing their crappy support and improving their product quality.

After all, it was the perception of high quality and good support that helped make them dominant in the first place.
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It's all about Quality & Customer Service
by TLComputers May 1, 2006 1:06 PM PDT
When people buy a desktop or laptop, they want it to work without hassle; that's not true for Dell anymore. And when people have trouble, they want to speak to someone that they can understand and who knows what they're talking about; that's not true for Dell. And Dell sent so many US jobs offshore, US customers are ticked off. If Dell isn't loyal to the US customer, then the US customer won't be loyal to Dell.
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I Changed To HP
by john55440 May 1, 2006 4:36 PM PDT
At the consumer level, with HP, you can go down to a local retailer, and make sure that you get what you want/ordered.

With Dell, if they screw up the order, you have to go round and round with some guy in India.
Reply to this comment
Why Dell is loosing customer base.
by May 1, 2006 4:48 PM PDT
The reason Dell is loosing ground is not the price it is the SERVICE. Have you ever tried getting help if your not a large bussness? It goes strait to INDIA where the english is broken and the techs are following a computer screen that tells them what to say and what to do next. That is if you don't get so pissed of you hang up for the wait time. I know that the issue with following the computer to do your troubleshooting step by step is not too bad if you can understand and or get your point across to the person your talking to (ie: if they can understand you). I know I was at one time a tech that worked for Dell when Michael Dell said the customer is our base if you treat them right they will return. Well that is why they are going some where else. Dell is not treating them right.
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probably wont work
by May 1, 2006 8:23 PM PDT
Dell has ripped off so many, they may have to give away their stuff. Even if you pay little---YOU RECEIVE NOTHING. Dell stuff is a bad investment anyway you cut it. I SPEAK FROM EXPERIENCE!!!!
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Think Dell is bad, DFS are just crooks
by tobyb33 May 1, 2006 8:24 PM PDT
If you think dealing with Dell's so called service (I spent 74 minutes waiting one time, after which when "Bob" with the Indian accent finally answered I said forget my tech support question, just give me an RMA) try Dell Financial Services. They run ads all the time for 0% financing and by their own admission only give to less then 10% to the people that apply. Plus DFS is the target of mumerous AG complaints and at least one class action suit in California for other unsavory credit practices.
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When will Dell wake up?
by IT_Thinker May 2, 2006 8:37 AM PDT
They have been loosing sales because they refuse to use AMD chips. Customers demand it and they claim they will get the best technology for their customers but they don't. Intel has some good products in the notebook space and this fall if Intel is able to deliver as they claim (Not something they have a good track record on) they will have more competitive products in the desktop and server space; but AMD has the lead and will keep the lead through 2007 at least. The easist way to see that is that AMD dominates retail sales. If Dell wants back in the game they need AMD. It's that simple. A one day price cut doesn't solve their underlying problem. Oh and just so I don't forget to mention why... Price, performance, power consumption, 64-bit with real 32-bit support and hyper-threading to mention just a few things Dell lacks leadership in.
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Low cost for low quality...
by fred dunn May 2, 2006 8:52 AM PDT
Dell is riding on it's history of providing high quality products and high quality service. That all changed when Dell decided it needed to compete in the low-end computer wars. First to go was their included 3 year warranty, now you have to pay extra for it. The next to go was high quality and responsive phone support, now you call somewhere on the other side of the planet.
The next thing that went out the window (no pun intended) was the quality of the components that make up the system. The real problem with that is that now that spans into their "enterprise" systems. Next time you get a system from Dell whether it is the least expensive system they have or the best server or managed desktop they have, check the brands of the components.
When you check I think you will be surprised that they use at least what I consider tier 2 companies. Not that HP and the rest don't either but they don't push those same components up to their enterprise product lines.
Like one of the other posters said you can buy an HP off the shelf and if you don't like it take it back. Sending back a Dell is not as straight forward.
Dell needs to stop being an Intel only shop and then they might have a chance at the low cost arena but if they don't then they should get out and get rid of those suppliers that aren't providing tier 1 level quality components.
For the non-technical users I used to recommend Dell rather than a generic box because Dell would take care of them but I started getting calls for help when they were not getting adequate help from Dell so now I just tell them to get an HP from Circuit City since they have a good return policy, and Best Buy has in-store techs, maybe not the best but better person to person than getting frustrated over the phone.
Reply to this comment
Dell is only for the uninformed
by jenfriend May 2, 2006 9:53 AM PDT
I have been buying from companies like monarchcomputer.com for a few years now. I think companies like Monarch Computer are the way to go because they offer what I want not what some marketing guy decided, nor what the lowest bidding OEM throws down their our throats. just my $.02
Reply to this comment
DELL PC`S ARE PEOPLE THAT DON`T KNOW BETTER.
by apodlecki May 2, 2006 10:16 AM PDT
DELL PC`S ARE MADE OF CHEAP COMPONENTS AND YOU CAN NOT BUY PARTS FOR THEM ANYWHERE.THEIR WARRANTY ARE USELESS,WHEN YOU HAVE A PROBLEM.I SERVICED SOME AND ITS JUNK.ONLY WOMAN AND CHILDREN
BUY THEM BECAUSE THE PRICE IS CHEAP JUST LIKE THEIR PC`S.WHEN THEY BREAK AND YOU CALL INDIA,BY THE TIME THE PROBLEM IS RESOLVED THE PC IS OBSOLITE.YOU GET WHAT YOU PAY FOR,THATS WHY I BUY HP PRODUCTS.
Reply to this comment
DELL PC`S ARE FOR PEOPLE THAT DON`T KNOW BETTER.
by apodlecki May 2, 2006 10:18 AM PDT
DELL PC`S ARE MADE OF CHEAP COMPONENTS AND YOU CAN NOT BUY PARTS FOR THEM ANYWHERE.THEIR WARRANTY ARE USELESS,WHEN YOU HAVE A PROBLEM.I SERVICED SOME AND ITS JUNK.ONLY WOMAN AND CHILDREN
BUY THEM BECAUSE THE PRICE IS CHEAP JUST LIKE THEIR PC`S.WHEN THEY BREAK AND YOU CALL INDIA,BY THE TIME THE PROBLEM IS RESOLVED THE PC IS OBSOLITE.YOU GET WHAT YOU PAY FOR,THATS WHY I BUY HP PRODUCTS.
Reply to this comment
take comments with a grain of salt
by heslingaj May 2, 2006 10:28 AM PDT
I have a great resume of computer expertise, have worked in businesses that use hundreds of Dell computers, and have owned 5 Dells at home. All of this leads me to a very positive opinion of Dell. The whiners and company reputation assassins you find in comment lists like this should not guide your assessment.

Although it is unfortunate that Dell (like many others) relies on India for home (but not business) tech support, it's also true (in my experience) that they make quality PCs for a competitive price and that they adhere to industry standards more than some other vendors (which is valuable if you want options in upgrades, etc.). Your mileage may vary, but most of the comments on this article aren't worth the bytes on which they're printed.
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