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October 15, 2007 4:00 AM PDT

False starts in race to future of DVDs

(continued from previous page)

Another turnoff to consumers is that most titles are not released on both formats. Though 300 was released on both, blockbuster titles like Transformers, Pirates of the Caribbean: At World's End and Spiderman 3 will not be available on both.

Warner Bros. is the one remaining major studio to play it neutral and offer its content on both Blu-ray and HD DVD. Paramount was taking this same approach until its much-publicized decision to go HD DVD-only in August.

Though it received a moderate amount of flack for reportedly taking money to make the switch, the studio could be credited for at least picking a side. Warner Bros. is still backing both, which while potentially offers consumers more choice in the short term, could actually serve to further prolong the format war. Because, after all, if a powerful studio like Warner Bros. isn't choosing a side, why should consumers?

"This is not a format war on technology, it's a format war on content, and no one's going to win," said Yankee Group's Martin. At this point, he contends, there are two outcomes: Toshiba, which backs HD DVD, and Sony, which supports Blu-ray, can realize they're only hurting themselves and come up with one standard--"that's not likely to happen," he says--or the studios can get together and agree to offer everything on both or on one format.

"Then the free market decides what the winning format is," Martin said.

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Add a Comment (Log in or register) 90 comments (Showing first 20 comments)
HD is An Eyechart Test
by jmb-lawyer October 15, 2007 5:32 AM PDT
The fact that most people who own HD sets are satisfied with standard DVD should not surprise any eye doctors. If you do the math (which one eminent TV Engineer has done), sitting the average 7-10 feet from a screen, before you can see the different between 1080i and 420p you need a screen at least 72". In one review (with ordinary and experienced viewers), using 50" top-of-the line 1080p LCD and Plasma screens, Blu-ray and HD were only somewhat better than upscaled (OPPO player) standard DVD - not really worth money, effort, and possibly choosing the "wrong" format. See http://www.washingtonpost.com/wp-dyn/content/article/2007/06/23/AR2007062300060.html
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HD Player will lag HD TV
by ahickey October 15, 2007 5:55 AM PDT
People will first buy their HD TV and then look to upgrade their movie player.

So, there is probably another 12-18 months before there is enough demand for either format for a commercial decision to be made by the studio until then it's just R&D money and posturing.
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How Consumers Can Win This Format War
by markdoiron October 15, 2007 6:22 AM PDT
"'This is not a format war on technology, it's a format war on content, and no one's going to win,' said Yankee Group's Martin."

What Martin suggests is basically where we're currently at; and the market is being awful darned slow to decide. How about this as a third alternative (from the two Martin suggested):

The two competing format associations (HD DVD and Blu-Ray) get together and guarantee to consumers the following:

1. The studios can use whichever format they chose. One or the other or even both--the studios chose.

2. That the two associations will only allow the manufacture of player devices that support three formats .. forever: DVD, HD DVD and Blu-Ray. There will be no single-format (or dual-format, if DVD is included) players manufactured .. ever.

3. That high def disks will be sold for a reasonable price, consistent with that the consumers have come to enjoy for DVDs.

Do the preceding and everyone can win. But, that's the problem. The associations aren't so much concerned about winning as they are about the other side losing. The want total control. Until they're willing to give that up, there'll be a format war and I seriously doubt the market will decide to do anything, meaning the status quo (DVD rules) will remain.

--mark d.
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By next year, the war will be an afterthought
by i_am_still_wade October 15, 2007 6:24 AM PDT
I saw Crutchfield had the new Samsung universal player for $800. By this time next year, I bet it will be $400. With universal players, you won't have to worry. Unlike Beta and VHS, the medium is the same size, so universal players can and will co-exist. And with each side entrenched, this is the best outcome.

I, like most consumers, just want to push play.
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DVD is "Good Enough" is an excuse, not a reason
by meh130 October 15, 2007 6:43 AM PDT
It is very likely if a single HD format was established at the beginning, many people would have already bought a next generation DVD player. The prices would likely have fallen even faster, as even more companies would be competing. And it is likely the next-gen discs would be cheaper as well if there were a single standard.

People don't wait because "DVD is good enough", people can wait because DVD is good enough and the high def content war is a disaster.

"DVD is good enough" wins when the alternative is a $500 next generation DVD player turned paperweight a year later.

A lot of people still remember BetaMax.

As for the WaPo article, I notice it used an Xbox 360 as the HD-DVD player, and a Sony PS3 as the BD player. I assume the test used a new, Xbox 360 Elite with the HDMI output, and the Accell device was an HDMI switchbox. However, realize two things with this configuration. First, the next-gen DVD players, and associated logic included with game consoles are not designed specifically to produce the best movie outputs. Second, switchboxes can sometimes affect the signal quality. This may have explained some of the video artifacts mentioned in the article.

As the comparison was with a top of the line SD-DVD player, WaPo should have used higher quality HD-DVD and BD players. The top of the line SD player may have features focused on movie presentation.

Also, the WaPo article incorrectly states an upscaling SD-DVD player is required to get the best picture from an HDTV. All HDTVs include upscalers to convert SD content to the HD display. Some HDTVs do a better job of upscaling than some upscaling DVD players (although the Oppo device is considered one of the best). The biggest problem is many people still connect SD-DVD players to HDTVs via a composite connection.

My personal opinions are based on the following: I can clearly see the difference between SD-DVD content played on my upscaling SD-DVD player (I do not own a next-gen DVD player) and HD content delivered by satellite (such as HBO in HD). I also was able to clearly see the difference between Blu-Ray and SD-DVD in a Sony Style store. The SD-DVD was a non-upscaling device, and the 50" SXRD HDTV upscaled the content very well. But the BD on a 70" SXRD HDTV was jaw-dropping.

If you go giant-screen, you should consider a next-gen DVD player. If you stay 50" or below, you can probably do find with a good quality SD-DVD player for now.

But the answer if we had a single standard would be, buy the HD device now.
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Know your topic before you post
by graviz October 15, 2007 7:00 AM PDT
"consumers can't necessarily even take advantage of because they need a full high-definition (1080p)"? ....All you need is a HD TV. It doesn't have to be 1080P. Eventhough it states on the the dvd boxes 1080P, it doesn't mean it was shot in 1080P. I have seen a 1080P and 1080i or 720P tv side by side with Blu Ray and there is no difference.

"Most of the appeal (of a next-generation player) will come from (having) 1080p. While that may be the standard in the future, 720p is still selling very strongly."? ....Standard dvds are only able to produce 480P, not 720P. You can buy an "upconverting" player but all it does it double the lines. (i.e. Garbage in garbage out)

Great info but make sure you know your topic before you write about it.
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Enough with this already
by CanadianGeezer October 15, 2007 7:13 AM PDT
Rhe formats are about 'Hawking' in the manner of new cars ... this is not serving essential needs ... DVD players now cost $25 and the content that can be played sells cheaply within a few months of release. Consumers with any savvy can see two (2) exhorbitantly overpriced Edsels right now ... both formats are severely flawed by "Form Factor" size (storage factors) and compatability/fragility in an era of Moore's law developments ...

Soon most people will want movies on an SD sized chip that they can insert in a photo/movie service type kiosk/machine and drop in a few coins to move the latest movie onto it .... the capacity already is here ... the will is not ... Blue Ray and HD DVDthe just reminds us all that greed is rife !
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I found his "300" example a bit interesting...
by AnotherReader October 15, 2007 7:36 AM PDT
Mainly, because while you could buy "300" in JUST Blu-Ray, you could only get the HD version as a combo disk that cost about $9 MORE than the Blu-Ray disk.

I don't mind buying the combo disks, but NOT if they are going to charge the same as buying the HD disk AND the DVD!
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Do not buy either....
by fred dunn October 15, 2007 7:43 AM PDT
I agree with the summary in that becasue the two competing technologies are incompatible the consumer that chooses either side has a 50% chance of their investment in content becoming nothing more than $30 coasters.
I also agree that neither will really win this tug of war because while they are busy bribing studios to go their way other technology will come to market that will put both of these technologies to shame. Technology marches on and it doesn't wait for two bickering companies.

You best bet is to continue purchasing regular DVD's. If you rent but don't buy then go ahead and take a dip in the HD player pool but just purchase the least expensive player you can find because it will be outdated in a year.
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Normal DVD good enough..maybe
by Rick Cavaretti October 15, 2007 7:48 AM PDT
Here's a twist, which most people don't consider. My father can
see the difference from VHS to DVD, but not much on the same tv
with a BR. He's in his mid-60's with the typical eyesight of
someone in that category. If you are limited physically, what's the
point? How many people can actually enjoy it, especially at those
prices? It's like audio systems that can extend the highs out near
to 20Khz or so, the upper hearing limit of average humans. But
even by the time you're in your late teens, research shows that
upper figure slowly creeping down. Pitty.
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The Studios have missed the train...
by furball123A October 15, 2007 8:18 AM PDT
With AVI format the clear winner in terms of actual "titles" available in the "free" realm...why even bother with a technology that ties you down with huge handcuffs/leg irons? DVD's are great for burning a collection of TV shows/movies a person can record with a TV tuner card hooked to the satellite or cable boxes.

Maybe if the studios weren't so paranoid about "protecting" their product & breaking copyright law because they have the money to do so by bribing law makers...this Blu-ray/HD-DVD "war" wouldn't be happening. Maybe if the studios & hardware makers would put more money & thought into DIVX...this "war" would be a footnote for stupidity in history.
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People shouldn't buy either one...
by Heebee Jeebies October 15, 2007 8:21 AM PDT
People should refrain from buying in to either format until both sides can come together with one format that not only benefits the consumer (it should be a big benefit's for us first of all) and the electronics industry and Hollywood second.

If they expect us to risk our money on trying to decide which one will win they should have another thing coming.

Unfortunately for us consumers most consumers are like Lemmings and head right for the cliffs. Frankly, I don't think either format is a big enough advance given the risks, the costs or the benefits.

They also need to allow the consumer to make one legal back up of the disc. The price per disc should not be any more than a DVD.

Robert
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Why do I need another DVD tech to fight with?
by appledogx--2008 October 15, 2007 8:33 AM PDT
Frankly, I love to watch movies, but as I spend time between
"regions" I hate DVDs. Until the almighty industry decides that
we DON'T need regions, I will keep my very small collection of
DVDs until they come up with a technology that's not "in my
face" to keep their silly control. I want to be able to buy them
where I want and play them where I want. I'm not going to
coddle to anymore of their region madness. I would buy many
more DVDs of any technology if I didn't have to fight with silly
technologies that block me from using them.

New DVD technology? If it's more of the same, I don't want it.
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No-One Invests in Confusion.....
by disc man October 15, 2007 8:51 AM PDT
The growth of formated discs (Blu-Ray, HDDVD) will remain static. When this format choice effects more than the movie(s) you choose then consumers will pay attention. Outside of that, no real value has been established.

Call it old, DVD is the staple that shows no reason to change. Opinion is not value.
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Yawn. Quality IS incidental (to most people)
by punterjoe October 15, 2007 8:53 AM PDT
People (the "mass market") have repeatedly demonstrated that they don't care about quality. They're not agin' it, but they wouldn't cross the street for it either. That's why VHS dominated for decades. That's why there are more burger chains than steakhouses - or vegan restaurants for that matter. For the average consumer, convenience trumps all. As long as there is a "war", it will require making an informed choice, and having to do without the titles available to 'the other side'. People won't bother until the big media companies adopt one standard ...and then stop publishing to DVD.
...I say this as someone who still has a closet full of Laserdiscs, DAT tapes, and OS/2 discs among other artifacts. :)
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HD-DVD/Blueray are a joke, ripoff and infested with DRM!
by bobby_brady October 15, 2007 9:17 AM PDT
The two formats will never "win"! I don't know why this issue always comes up. Nobody will care about the slightly better picture quality over regular DVD and believe me, nobody is going to give a damn about the "extra material".

DVD is good enough for the vast majority of the people. In addition, studios are charging a premium for BlueRay and HD content.

Many people predicted the fall of both of these formats years ago, before their debut. It's simply a way for the studios to try and cram more DRM restrictions onto the consumer.
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Studios should stay neutral, let the public decide the winner
by skipperpma October 15, 2007 9:17 AM PDT
I think the ending comment was dead on. The studios should agree
to stay neutral, and let the consumers decide which format is the
winner. - Within a year or two the studios should be able to see a
clear winner in the sales numbers or each format, and then they
can drop the hammer if they feel a need to.
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How about PSP HD DVD's?
by Balastrea October 15, 2007 9:18 AM PDT
Since the PSP came out I have wondered why the DVD industy cant use the same type of media that it uses? I would think that a new HD DVD media built the same as the PSP game media would be a great way to market. It would seem to me that they would last longer and be more resistant to scratches and fingerprints as well as much more compac!
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History repeats - again?
by GEBERWEIN October 15, 2007 9:42 AM PDT
Doesn't this resemble the format war over video tape formats? VHS won so big and bad that I can't even remember what the other format (spawned by Sony) is. I think the big problen with "Blu Ray" is name recognition. Presently we have TV and it is being improved to HD TV. Now we have DVD so the natural step up would be to HD DVD. Besides 'Blu Ray DVD' sounds funny and too hard to say. But, it could be a cool come on, "Wanna' see my BluRay?"
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Give me all or go away
by amigabill October 15, 2007 11:54 AM PDT
I'm giving the industry a choice to make.

1. Give me everything in one affordable quality player with all features supported, which supports all DVD, HDDVD and Bluray formats.

2. Go away and put an end to all HD formats.

I do not offer a third option.

Now, all you industry people, choose.
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