January 24, 2007 6:50 PM PST
Google expands video ad test
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The search giant sent e-mails to some of its online-publishing customers this week, offering them the opportunity to participate in a pilot program involving video ads from
Google is broadening a test announced on Monday in which it said it would run ads from Sony BMG Music Entertainment and Warner Music on its publisher customer sites, Google spokesman Brandon McCormick said. Revenue will be divided three ways--between the content owner, the Web site publisher and Google--and ads will be billed on a cost-per-thousand impressions model, as are traditional display ads.
Last summer, Google
Last year, Conde Nast online division CondeNet
One AdSense publisher who was asked to participate said he was thrilled at the opportunity, predicting that video ads would outperform standard Google text ads as long as the video ads are user-initiated and start playing only when someone has clicked on them.
"When it's new, and it's hot and cool, people will click, and the clicks will make money," said Allen Stern, editor of tech news blog CenterNetworks. "Video is definitely a more compelling medium."
Stern created a mock-up of what he suspects the
Don't rip & replace. VoIP as you are
Josh Chandler
http://www.josh-chandler.blogspot.com
http://www.techoriphic.com
Are you reading this, Googlemeisters? No Auto playing ads.
If not, AD Block will block the flash elements.
I'm in agreement with one of the other comments ... Do NOT autoplay these, I can't stand sites that blast you with music/sounds when you load them up.
Sorry...I don't have a website link to spam with