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September 29, 2006 4:00 AM PDT

Most reliable search tool could be your librarian

Your child wants to learn more about Martin Luther King Jr. You might consider consulting a librarian instead of Google, AOL or Microsoft search engines.

Using the keywords "Martin Luther King," the first result on Google and AOL--whose search is powered by Google--and the second result on Microsoft Windows Live search is a Web site created by a white supremacists group that purports to provide "a true historical examination" of the civil rights leader.

Granted, there are sponsored links above the result on all three sites and a "snapshot" of links to related content on AOL above the link on that Web site. But given that many people rely on the information they get in the top few results, someone could come away with a skewed perception of the man.

That's where librarians come in. While the Web is good for offering quick results from a broad range of sources, which may or may not be trustworthy, librarians can help people get access to more authoritative information and go deeper with their research.

"There's a problem with information illiteracy among people. People find information online and don't question whether it's valid or not."
--Chris Sherman, executive editor of SearchEngineWatch.com

"There are limitations with the search engines," said Marilyn Parr, public service and collections access officer at the Library of Congress. "You can type in 'Thomas Jefferson' in any search engine and you will get thousands of hits. How do you then sort through those to find the ones that are verifiable information, authentic and not someone's personal opinion?"

Most people don't bother to look at results past the first page or spend much time evaluating the source of the material, experts say.

"There's a problem with information illiteracy among people. People find information online and don't question whether it's valid or not," said Chris Sherman, executive editor of industry blog site SearchEngineWatch.com. "I think that's where librarians are extremely important. They are trained to evaluate the quality of the information."

AOL spokesman Andrew Weinstein said the company has contacted Google about the Martin Luther King search results.

"We get all of our organic search results from Google, as you know, so we don't set the algorithms by which they are ranked," Weinstein wrote in an e-mail. "Although we can't micro-manage billions of search results, our users would not expect this to be the first result for that common search, and we do not want to promote the Web sites of hate organizations, so we have asked Google to remove this particular site from the results it provides to us."

At Google, a Web site's ranking is determined by computer algorithms using thousands of factors to calculate a page's relevance to any given query, a company representative said. The company can't tweak the results because of that automation and the need to maintain the integrity of the results, she said.

"In this particular example, the page is relevant to the query and many people have linked to it, giving it more PageRank than some of the other pages. These two factors contribute to its ranking," the representative wrote in an e-mail.

The results on Microsoft's search engine are "not an endorsement, in any way, of the viewpoints held by the owners of that content, said Justin Osmer, senior product manager for Windows Live Search.

"The ranking of our results is done in an automated manner through our algorithm which can sometimes lead to unexpected results," he said. "We always work to maintain the integrity of our results to ensure that they are not editorialized."

Search engines have added tools, like the ability to refine the search by date and source, and some offer suggestions for narrowing the search or offer shortcuts to more popular content. Some even offer academic vertical search sites, as Google Scholar and Windows Live Search do. Windows Live Search also allows users to create macros to do automated searches on their favorite Web sites. But many people either don't know about those tools or know how to use them to improve their queries.

"For some people, if the answer isn't in the first few results it might as well not be there," said Gary Price, founder and editor of the ResourceShelf blog and director of online resources at Ask.com. "No matter how smart and helpful search engines get, they're never going to replace librarians."

See more CNET content tagged:
librarian, Microsoft Windows Live Search, America Online Inc., search engine, search result

Add a Comment (Log in or register) 24 comments (Showing first 20 comments)
Present Search is a Big waste of Time
by guyfrom2006 September 29, 2006 4:55 AM PDT
This article is an eye opener for all those who are addicted to Google. Search and Search but no Reliable Results.

And even when we do get something, we have no way of comparing, sorting, analysing or saving to a data format.

That is where a company like NetAlter may offer hope to researchers and information seekers. This company claims to be developing an artificial intelligent search engine which will have pre as well as post search operations and incorporate the latest standards such as semantic web.

I have dumped Google long back and now use Vivisimo Search. That is why I said earlier, people get addicted to search engines.

I also have my own online bookmark organizer, www.lookupthis.com where I save my search links so I do not have to search them again.
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Librarians think very highly of themselves
by fafafooey September 29, 2006 5:28 AM PDT
It's my experience that librarians have this very self-important view of themselves. They speak as if they are some sort of "guardians of privacy" and need to help us peons find information that we are too dumb to get for ourselves.

The left-wing American Library Association is their front organization and often takes the same positions as the liberal ACLU and terrorists.
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Try ChaCha - Human Powered Search
by AuriRahimzadeh September 29, 2006 7:07 AM PDT
Want a *person* to help you with your search? Try ChaCha... www.chacha.com.

Enjoy!

Best,

Auri Rahimzadeh
Author, Hacking the PSP (www.hackingpsp.com)
Author, Geek My Ride
ChaCha Guide
Reply to this comment
This is what I think should happen
by HudsonMan34 September 29, 2006 7:26 AM PDT
Have all questions/inquires redirected to the wikipedia web site, then have a link to a network of libraries all over America, where a person can borrow a book about the subject at the nearest local library. The combination of wikipedia and the library would be a great resource for anyone researching for a report or a screenplay...

Mark McLaughlin - marknetproductionsentrance.blogspot.com -
Fedora Core User/Mac User/Screenwriter
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Wikipedia
by hadaso September 29, 2006 1:48 PM PDT
Wikipedia is a good starting point for research. Wikipedia articles usually include several links to good sources of information. (I didn't say here: "rely on Wikipedia". Only that it's a good way to get the right links when web search provides too much noise. My Son's teachers now ask for "two sources" in homework, because otherwise the homework assignment is interpreted bu kids as: "go to Wikipedia, copy, paste, print, submit"...)
Reply to this comment
Librarians Internet Index Results Are Awful!!!
by dannyclinch September 29, 2006 9:47 PM PDT
I'm on the lii.org homepage, click on 'Technology' under the 'Computers' header, and the results are a total joke. This is worse than the old Yahoo! directory. This is what they display:

Preservation 101: An Internet Course on Paper
In eight modules, with self-testing quizzes, this very well designed online tutorial covers archiving...
http://www.nedcc.org/p101cs/p101wel.htm

Yahoo! Phone Numbers and Addresses
A directory of websites providing phone numbers, addresses, and other contact information...
http://dir.yahoo.com/Reference/Phone_Numbers_and_Addresses/

Let's Talk Turkey
View Thanksgiving-themed trademarks and patents, such as turkey-calling devices, an apparatus for cranberry harvesting, mechanisms for turkey...
http://www.uspto.gov/web/offices/ac/ahrpa/opa/kids/themes/kidtheme11.htm

These pages are totally unrelated to Computer Technology. Librarians should get over the fact that online search engines do a better job than they can and should spend their time helping people better use existing tools.
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Librarians Internet Index Results Are Awful!!!
by dannyclinch September 29, 2006 11:54 PM PDT
If you look at Librarians' Internet Index, the new site mentioned in this article (lii.org), the results are a total joke. It's worse than the old Yahoo! directories.

For example, if you click on 'Technology' under the 'Computers' header, the first three results displayed are:

Preservation 101: An Internet Course on Paper Preservation
In eight modules, with self-testing quizzes, this very well designed online tutorial covers archiving; environmental, biological, and mechanical causes of deterioration; cleaning and tools of the trade...
URL: http://www.nedcc.org/p101cs/p101wel.htm

Yahoo! Phone Numbers and Addresses
A directory of websites providing phone numbers, addresses, and other contact information. Topics include area codes, businesses, celebrities...
http://dir.yahoo.com/Reference/Phone_Numbers_and_Addresses/

Let's Talk Turkey
View Thanksgiving-themed trademarks and patents, such as turkey-calling devices, an apparatus for cranberry harvesting, mechanisms for turkey cooking, and a station for turkey carving...
http://www.uspto.gov/web/offices/ac/ahrpa/opa/kids/themes/kidtheme11.htm

What does this have to do with Computers or Technology?

Librarian's have a hard time admitting that their need has been replaced by the search engines. Search engines are designed to be easy to use, so all the librarian training on the hard-to-use databases is irrelevant. As for this new Librarians' Internet Index, it seems silly to put energy into builiding a new search site - instead they should focus on helping people use existing tools - or work with the big popular search sites to better integrate their services with them.

-Dan
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Different Quality Levels...
by HecticDialectics September 30, 2006 5:18 AM PDT
As with ALL jobs, some people are better than others. Librarians at the local public library may or may not be able to point you in the right direction to find an obscure journal article or set of information. Librarians at most larger universities can work far greater wonders... I'm guessing the website just doesn't have good librarians working on it.
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Speaking of searching ...
by tania3000 October 2, 2006 7:19 AM PDT
Here's another amazing thing which has been found in Google Earth, the best place to search for stuff in this world:

http://regmedia.co.uk/2006/07/19/huangyangtan_wide.jpg/

http://bbs.keyhole.com/ubb/showthreaded.php/Cat/0/Number/484568/

That's the place in the middle of the desert where the Chinese Army has constructed a scale-model replica of the entire region of Aksai Chin (occupied by China since the 1962 war with India). At 1:500, it's still 700 by 900 meters big ( = several football fields). Next to it is a base with dozens of troop transporters seen coming and going. The duplicate shows everything: rivers, lakes, roads and snow-capped mountains. It's basically a landscape within a landscape.

The problem is that nobody has been able to figure out the function of this thing. The world's biggest miniature golf course, perhaps? China's own Area 51? That's why it's the subject of so much discussion in the blogosphere.

Any ideas?
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Librarians 24/7 online
by dbelanger October 5, 2006 7:31 AM PDT
Many states now have librarians available 24/7 to assist the public with their online research. We've taken the reference desk to the Internet. Here in Pennsylvania, it's AskHerePA.org. Staff assist users with Internet searches and explain how to reach the "deep web" licenses resources libraries have purchased for their customers.
PA Librarian
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Information and Librarian
by bujar October 8, 2006 10:24 AM PDT
Where there is light,there are no secrets.
That's where librarian come in.Most People in my country(albania)spend much time evaluating the source of the material,they think that are replacing librarian
Bujar Kocani
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