January 26, 2006 1:27 PM PST

No booze or jokes for Googlers in China

Google's new China search engine not only censors many Web sites that question the Chinese government, but it goes further than similar services from Microsoft and Yahoo by targeting teen pregnancy, homosexuality, dating, beer and jokes.

In addition, CNET News.com has found that contrary to Google co-founder Sergey Brin's promise to inform users when their search results are censored, the company frequently filters out sites without revealing it.

Some of the blackballing appeared to be a mistake. The University of Pennsylvania's entire engineering school server--which hosted one Falun Gong site--was blocked from Google's Google.cn China site. So was an Essex County Web site, which sports the word "sex"--as in "Essex"--in its domain name. Google.cn also doesn't display search.msn.com to someone who's hunting for the rival Microsoft service.

And the results can be haphazard. A search in English on "Tiananmen Square" turned up some sites but not others. Tsquare.tv, a site devoted to the protest and subsequent massacre, was filtered out, but Wikipedia's write-up appeared. And an image search revealed the iconic photo of a student blocking a column of tanks before the 1989 massacre. Search results also appear to vary depending on whether they're done in English or in Chinese characters.

In a series of conversations starting Wednesday, Google representatives responded to CNET News.com's queries by saying that some Web site blockages are human errors that should be expected when any new service is introduced, and others represent a concerted attempt to comply with Chinese censorship laws. By Thursday, a handful of blackballed sites, such as the engineering school and Budweiser.com, had been cleared to appear on Google.cn, though Guinness.com had not.

When launching its China-based search site this week, Google defended its decision to comply with the dictates of China's ruling Communist Party by saying the new service expands access to information for Chinese users. But its choice has been controversial, not least because Google's corporate motto is "Don't be evil."

Google's Chinese Wall

Update: In response to this story, Google has fixed its filters. A followup story has the details.

Google's new China search will not show a variety of Web sites including humor and computer security topics. In the chart below, click on the titles to sort the columns, and the "+" sign to expand. "OK" means the site is listed in search results, and "Deleted" means it is not.
Show some/all
Web siteTypeGoogleMicrosoftYahoo
bacardi.comAlcoholDeletedOKOK
badpuppy.comGayDeletedDeleted (1)OK
bignews.orgNewsDeletedDeletedDeleted
beerlabels.comAlcoholDeletedOKOK
bombaysapphire.comAlcoholDeletedOKOK
budweiser.comAlcoholDeleted (4)OKOK
catholiclesbians.orgReligiousDeletedOKOK
chinesenewsweek.comNewsDeletedOKDeleted
collegehumor.comHumorDeletedOKOK
date.comDatingDeletedOKOK
ebaumsworld.comHumorDeletedOKOK
falunasia.infoAdvocacyDeletedOKDeleted
faluncanada.netAdvocacyDeletedOKDeleted
funnyjokes.comHumorDeletedOKOK
gaycenter.orgGayDeletedOKOK
gaycrawler.comGayDeletedOKOK
gaytimes.co.ukGayOKDeletedOK
gio.gov.twGovernmentOKDeletedDeleted
guinness.comAlcoholDeletedOKOK
hightimes.comDrug useDeleted (5)OKOK
hrw.orgAdvocacyDeletedOKDeleted
jackdaniels.comAlcoholDeletedOKOK
jokesgallery.comHumorOKDeleted (1)OK
lesbian.comGayDeletedOKOK
libertytimes.com.twNewsDeletedOKOK
lingerie.comSexDeletedOKOK
mm52.comEntertainmentDeletedOKOK
netfirms.comWeb hostingDeletedOKOK
network54.comCommunityDeletedOKDeleted
neworder.box.skSecurityDeletedOKOK
news.bbc.co.ukNewsDeletedDeletedDeleted
omnitalk.comCommunityDeletedOKDeleted
penthouse.comSexDeletedDeleted (1)Deleted
playboy.comSexDeletedDeleted (1)OK
pressfreedom.comAdvocacyDeletedOKDeleted
queernet.orgGayDeletedOKOK
resist.comRacistDeletedOKOK
rsf.orgAdvocacyOKDeleted (2)Deleted
savetibet.orgAdvocacyDeletedOKDeleted
search.msn.comSearchDeletedOKOK
seas.upenn.eduAcademicDeleted (4)OKDeleted
sonicnet.comMusic (VH1)DeletedOKOK
sxetc.orgSex ed.DeletedOKDeleted (3)
teenpregnancy.orgSex ed.DeletedOKOK
theagitator.comBlogOKDeletedOK
thisisessex.co.ukLocalDeletedOKOK
time.comNewsOKDeletedOK
voa.govGovernmentDeleted (1)DeletedDeleted

Note (1): A subdomain may not be blocked. For instance, gaytoday.badpuppy.com may show up even though the badpuppy.com home page does not.

Note (2): This Web site appears when searching for "Reporters Without Borders" but not for its French name, "Reporters Sans Frontiers."

Note (3): SexEtc.org has been removed from Yahoo's China index, but an alias -- SxEtc.org -- is present.

Note (4): Budweiser.com and the University of Pennsylvania's engineering school had been removed from Google.cn search results but were restored on Thursday after queries from CNET News.com.

Note (5): A secondary domain name used by High Times magazine, 420.com, is listed.

Google's China launch comes as scrutiny of search engine providers' commitment to civil liberties is increasing and criticism of their choice to comply with repressive regimes is growing. Congress is planning hearings in the next few weeks, and on Wednesday, Rep. Chris Smith blasted Google for "collaborating with (democracy activists') persecutors."

Because access from China to the U.S. Google.com site is limited for financial and political reasons, the vast majority of Chinese are forced to turn to domestic search engines instead. Google's Brin has estimated that Google.com is available to only half of the country's users. Other reports say that when search terms such as "Tiananmen Square" are typed in on Google.com, the site immediately becomes unreachable for a few hours.

Bill Albert, a spokesman for the Washington, D.C.-based National Campaign to Prevent Teen Pregnancy, said it was "discouraging" to find that his group has been banned from Google.cn, especially since it hasn't been blackballed by Yahoo's China site or by Microsoft's Chinese version of MSN. "While our focus is on U.S. rates of teen pregnancy and birth we do have a lot of people coming from foreign countries, and we certainly would like to keep that line of communication open," Albert said.

Related story
Google censors China Web searches
Search giant agrees to censorship laws, reasoning that people getting limited access to content is better than none.

A search for "teen pregnancy" through Google's U.S. Web site lists the group's home page as the first result. But in an identical search through Google.cn, the campaign's Web site is not listed. Google does not inform users that it was deleted.

Google said in a statement Wednesday that its filters are "intended to block the minimum required to comply with (Chinese) laws and regulations."

In a second statement to CNET News.com, the company added: "As with most brand-new services, our launch is immediately followed by a process of identifying and correcting bugs or other technical issues. Google.cn is no exception, and we will continue to refine our processes to ensure that we are filtering the minimum necessary, and that notices are properly displayed in all instances results have been filtered." (Google refuses to make its list of off-limits Web sites public.)

The buggy Chinese filtering stands out as a rare black eye for a company that prides itself on superior search technology, has a $126 billion market capitalization and boasts on its payroll one of the world's highest concentrations of computer science doctoral degrees.

A September 2000 Chinese government directive says that Internet content providers must restrict information that may "harm the

See more CNET content tagged:
China, Google Inc., Sergey Brin, search engine, search result

Add a Comment (Log in or register) 51 comments (Showing first 20 comments)
Cigarette Censorship
by MaryMary77 January 26, 2006 3:45 PM PST
I see they also censored my favorite website: http://www.Cigarette.Com

I guess it is not in the Chinese government's interest for people to see stuff like that.

:>)

Makes you appreciate America, don't it?!?!?!
Reply to this comment View reply
Bad Bad Google
by January 26, 2006 5:07 PM PST
Let's take a count, shall we? IBM turns over their PC business to
the Chinese. Boeing has set up shop there, effectively giving the
Chinese, not only our jobs, but our technology as well. Our own
government is setting up trade deals which is killing the middle
class in the US and making it ever easier for the Chinese to sell
their goods here. Wal-mart is pulling in greater numbers of
goods into the US and setting up shop in China in order to cash
in on the exploding trade with them. Most of our cash is making
a bee line for Bejing and funding the Chinese military build up.
So what's a red blooded American corporation supposed to do.
Why, cash in, of course.

So why is it now that Google is now a bad guy for trying to bring
in some of that greedy, American corporate profit? It wouldn't
happen to be because they told the justice department to get
bent when they got the subpoena to turn over their search
records, would it?
Reply to this comment View reply
What to believe
by Believe Brain January 26, 2006 6:34 PM PST
How to define ?right? and ?wrong??
Either way, it is decided by one?s belief. And, belief is nothing but a consequence (result) of the brainwash processes by our education.
I guess, Google was brainwashed by two different cultures.
Reply to this comment
Did Google's folks support South African apartheid as well?
by dphuntsman January 26, 2006 10:55 PM PST
Did Google's youngin's--in a previous life-- or their parents
support the South African apartheid government as well? Were
they or their families racists who worked on mainframes against
the international ban--which Stanford followed-- on doing
business with that evil regime? Did they use their software skills
to run the jail on Roberts Island, or to keep master lists of
people who supported Nelson Mandela?

WHAT THE HELL IS THE DIFFERENCE?

Answer-- Their isn't one; unless....it is that the Chinese
Communist Party--that Google, Yahoo, and MSN clearly support
(and follow the orders of)--is much more powerful, and hurts
many more people; not to mention having nukes.

I have one Yahoo premium service that am now going to cancel.
I will not support with money evil companies that intentionally,
with malice of forethought, directly help opporessive
governments just so they can become even bigger billionaires.

DPH
Reply to this comment View all 2 replies
Look, don't put all the blame on Google
by Pixelslave January 26, 2006 11:08 PM PST
Why does everyone put all the blame on Google? Man, it's the Chinese government's fault. Of course, everyone can say that no one force Google and other search engines enter the market. But you tell me, if no foreign search engine enters the Chinese market, would it make the situation better? Will it suddenly gives the Chinese people more access to "banned" sites?

And, it's ridiculous seeing politician in Washington blaming Google, when just a couple days ago, we found that our government had been asking Google for search log. Yes, I know what our government did is WAY WAY softer than what the Chinese does. But aren't we supposed to be the example of democracy? Also, if we really don't want our search engine bow to the Chinese, those politicians can create a law to prohibit information provider from restricting information when they operate oversea. Then at least, when the Chinese forces these companies, they can say, "Look, our government doesn't let us do that. We are going to pour $XXX billion into your countries. You want us or not."
Reply to this comment
When in Rome, Do as the Romans
by croupier01 January 27, 2006 1:02 AM PST
Although it may appear there is a double standard between Google's tough stance against the Bush Administration trying to pry into the web searches of Americans and the more permissive attitude with the Chinese government, I am reminded that we are supposed to be a democracy with rights to privacy and civil liberties, long denied the Chinese people due to their more oppressive and repressive form of government. Google seems to be just accomodating itself to the type of government it is operating within. Though it might appear to be overzealous in its overcompliance with the Chinese Communist regime, it is "right on" to stand up to the Bush Administration that thinks it has the God-given right to conduct unwarranted surveillance and spying on anyone it chooses, including antiwar protesters, PETA, Greenpeace, the ACLU and most anyone who does not agree with its policies. I fully support Google in its decision NOT to allow the Dept of Justice to ride roughshot over it. This has nothing to do with the "war on terror". It has everything to do with the current Administration NOT respecting the U.S. Constitution and gradually creating the "police state" on an unsuspecting public. The German people unfortunately learned this lesson too late prior to W.W.II.
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China can't block the truth.....
by Earl Benser January 27, 2006 4:55 AM PST
Censorship is an ineffective approach, since the people can easily
find alternatives to whatever blocks the Chinese government tries
to impose. And the Chinese government will look foolish for doing
so, not that it doesn't look foolish already.

Give the people access to the internet and they will get the
information they want. China, as a totalitarian government is dead,
One of these days, the Chinese government may realize that,
unless they are throw out of power first.
Reply to this comment View all 2 replies
two-faced Goo-gle
by FutureGuy January 27, 2006 7:27 AM PST
On one side Google is defying the US Government request but is walking hand in hand with a Communist government. So much for the good in Google, its more and more seems to be run by China.
Reply to this comment View reply
Lying is worse than silence!
by benjaminqiu January 27, 2006 8:43 AM PST
So far, Google's best argument/excuse for self-censorship is that by offering a search service in Chinese, at least the users have more access to info than not being in China at all. However, if a search for any politically sensitive topic (e.g., Tibet or Falun Gong) only turns up contents in favor of the government's policies, I wonder if it's worse than not getting any result at all. Personally, I'd feel a lot better if such search leads to a blank page in which case the result is at least view-point neutral.
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Google Wrong on China
by john.miller January 27, 2006 4:15 PM PST
Google is wrong to do business in China. China represses human rights, and oppresses its people. Google is putting monetary gain above everything else. This is all too common for U.S. corporations, where things like Human Rights always play second. Google never should have gone to China. It's just plain wrong.
Reply to this comment
Resistance Is _NOT_ Futile ...
by Joe Blow January 27, 2006 5:11 PM PST
and the fall of the Soviet Union, among the many other attempts to shackle humanity over the ages, is evidence of that. However, four or five generations (and probably a few more) of Soviet inhabitants (I won't even deign to call them "citizens", considering their horrid situation) did all the suffering so that a very small number of totalitarian mobsters could reap the rewards of their serfs' back-breaking work. The truth of the matter is that totalitarian regimes survive only because they are allowed to, not because of any intrinsic strength those governments hold. How many more generations of Chinese should suffer because no one did anything on their behalf to protect them from the rampant corruption, pollution, disease, etc., they bear every day, just so corporations can make more money?

If every laborer in China just decided to stop doing everything from which the government derives its power, the Communist Party wouldn't last more than a few weeks. Yes, millions would probably initially experience Mao's "Power flows from the end of a gun", as the government attempted to force people to go back to work, but if they killed off the technicians, engineers, scientists, financiers, and other key people (not to mention those who produce the food and distribute fuel, etc.), the dictators would hasten their own demise even faster. The only thing that prevents this kind of massive, peaceful revolt is a lack of coordination because of a lack of communication, which includes searching for and finding others who share your dissatisfaction with the current government.

Corporations aren't democracies, by definition - indeed, the word "corporation" derives from the Latin "corpus", or "body", and hence the idea of many bodies (people) acting independently is anathema to the concept of a corporation (this ignores the influence of individual investors in a private or public corporation, but they generally make up a minority of the shareholders of any significantly-sized corporation, anyway, and it also ignores the influence of customers, who vote with their wallets/purses, but do so under the influence of marketing/advertising, which can be deceptive or, at best, incomplete in telling the whole story about a corporation's products and services). The Google/Yahoo/MSN/... acquiescence to China's mobsters is due to the decisions of a very few executives in those corporations, who generally have the most to not gain by not entering into the Chinese market, and therefore, their motives are automatically suspect. Institutional investors in these corporations aren't going to do or say anything to rock the boat because they, too, stand to not gain by avoiding doing business in China. Even U.S. state and federal governments aren't going to rock the boat, because they will also not gain tax revenues if these corporations avoid China (granted, most of the overseas profits would be shielded from taxation in the U.S., especially below the federal level, and there are plenty of ways to avoid even most federal taxes, but it's probably still in the vicinity of billions of dollars, all told).

So, who's left to take up the banner of freedom? Well, guess what, it's the same citizen-soldiers who were responsible for every other advancement in true civilization, such as democratic representation in government, protection of minorities from mobs, due process, freedom of speech, freedom of religion (including the right to not practice one at all - although you'd be hard-pressed to find an example of that, these politically-polarized days), even the right to bear arms (as in ownership of the forepaws of large, mammals that live in the woods : ), etc. In other words, you and I. The government isn't going to do anything. The corporations aren't going to do anything. The fat cats calling the shots in the smoke-filled back rooms aren't going to do anything. We went downtown for Justice, and that's all we found ... Just Us.

I find it sadly amusing that Google, et al, hide behind the convenient excuse of "abiding by local laws" in China because it suits their executives' plans for the cashing in of their stock options at inflated prices, while at the same time bellowing, as loudly as their recently-paid-for-by-IPO lawyers can make it possible, that they don't need to pay any heed to the U.S. government when it comes to complying with subpoenas, because it could cost them big-time with their users/customers and investors outside of where the totalitarian regimes live (and the recent 8-plus percent drop in their stock price in one day is ample evidence of that). They can't have it both ways, at least if international law still has any meaning (which includes human rights, and that implies the freedoms mentioned above). Of course, corporations conveniently slip and slide around international law all the time, because of all of the loopholes in jurisdiction, etc., save for the occasional massive disasters that even the best PR firms in the world can't white-wash, like Union Carbide killing thousands of inhabitants of Bhopal, India.

So, to those who think that this is just a cost of doing business, that there's nothing anyone can do, and that it's Just The Way It Is, I would submit to you every counterexample of people taking upon themselves to Just Say No, Being Fed Up and Not Taking It Any More, and otherwise Sticking It To The Man, whether he's a Chinese Communist Party member, a soul-less corporate dweeb, a politician on-the-take, or any other scoundrel from the pages of an expose about corruption and scandal.

I kept silent when they came for my neighbors. I kept silent when they came for my co-workers. I kept silent when they came for my relatives. By the time they came for me, there was no one left to speak up in my defense.

The decision is ours. The buck stops here. There's no time like the present. Speak up.

All the Best,
Joe Blow
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Multiple standards .. don?t we all?
by Believe Brain January 27, 2006 6:33 PM PST
Some say Google has two standards. On the other hand, the common purpose of Communism and Capitalism is ?money?. Google?s two faces merely follow the nature of ?money? ? two faces coin and two faces greenback.

For money, China knows how to take ?the necessary steps? as Google did. That is why China is getting richer. Soviet Union has changed too. That is why Sharapova and ?sisters? are making a great deal of US dollars.

Google?s stock price had dropped few days ago. That has nothing to do with ?ethics?. It is merely investors? fear about their own money. Last two days, Google?s stock still stays at between 425 and 450, and waiting for Tue report to decide the money matter.

I know, I know. Multiple standards are naturally following our multiple personality - Money is everything, ethics is just for talking.
Reply to this comment View reply
Google and the American Government
by Michael G. January 27, 2006 9:20 PM PST
I believe that I'll have a martini along with a smoke, and Google a few subjects. While Google is collecting all of my information as an American citizen, I'll reflect on the nature of Google as a sting operation. Google allows people to look up extremely explicit and often criminal material here in the States. But what is the reason? Is it really freedom of expression, or is it for a more devious purpose?

I have often thought that illegal sites, such as child porn, terrorist, or hacker sites, are allowed to exist because the American government wants them to---they are BAIT, set up to catch criminals in the act. Google may be in secret participation with the American governmental agencies on this point. While Google reassures Americans they protect their privacy, who knows what information is being secretly collected and traded on individuals? Though Google puts on a big show about protecting American's privacy, how much of it is smoke and mirrors?

The Chinese Government and Google shaking hands on the censorship deal isn't very reassuring. It goes to show that if an American company such as Google will sell out to a Communist government, what's to say that they wouldn't sell out to the American government as well?
Reply to this comment View all 2 replies
Why available options put Google?s actions into a different perspective
by tutein January 27, 2006 10:53 PM PST
Before judging Google, it should help to have a look at the options available and their respective results.

Google can
1. either deal with the Chinese government?s import restrictions an censor their google.cn -
2. Or they do not care about these restrictions, leaving google.cn a fully functional language version of google,com

Results?
While the first option looks like a company?s usual behaviour to other countries? legal restrictions, it gives the funny impression of behaving bad to the Chinese people on a moral standpoint.
The second option however, while very appealing from the ?free speech perspective? would most certainly lead to a situation where google.cn will be blocked completely in China. Compared to the first option, this would move the situation for the Chinese citizen from censored to completely blinded.

I see this whole story like an import business. You try to import something into a country, the local government tries to block. Then you still try doing, and they refuse. Now is that a surprise?

If I was Chinese, I would prefer having a censored langue version of my search engine over losing that engine altogether.

It all leads to the wonderful controversy of imposing ones morals and standards on other cultures and feeling morally right about doing so.
Alright, the last sentence is a bit far fetched and just provocative. But given the fact that google.com is kept completely uncensored, I can not see the bug fuzz about the story.
To me, it is much more striking that this company seems to deliver an embarrassing result, trying to install their filters ? not what you expect from a market leader in high tech.

The only thing I find really annoying is the fact that Google has not the guts to display a message if censorship is applied. Isn?t that a public fact in China anyway?

Tutein
Reply to this comment
The IDEAL COMPANY
by jcc567 January 28, 2006 4:25 AM PST
We all were enamored with the idea of a company that will do no evil. A company that will be more interested in values rather than making money at ANY COST...we thought Google was this company. The funny thing is that Google is no different than Microsoft...the company we all love to hate. I must confess, these Google guys are pretty good..they had me fooled for a little while.
Reply to this comment View reply
WOW Google's PR is working
by jcc567 January 28, 2006 6:00 AM PST
What agency do you work for? You guys are good...
Reply to this comment
Don't be flip-floppers
by mgreere January 28, 2006 2:09 PM PST
Either MS and Google are both right or they're both wrong. I don't
see enough of a difference in their acquiescing to consider one
right and the other wrong.
Reply to this comment
Could this be bypassed?
by Mallardd January 29, 2006 8:29 PM PST
Would it be possible to create a gnutella plugin
that proxys Google/Yahoo queries in china to the
"Free World" in encrypted form to allow for full
uncensored Google/Yahoo etc searches in those
parts of the world where censorship is a
problem?

Would this be feasible?
Reply to this comment
Google's Tiananmen Square
by roaeja January 30, 2006 9:18 AM PST
Google's Tiananmen Square

corporate motto is "Don't be evil."

"But evil is, what evil does and Google is becoming evil."

 I am removing 'Google' as one of my web browsers search
engines. 
 
  Once again the greed of cooperate America is controlled
by a foreign interest; democracy and the principles of
freedom, become forgotten words upon which our Country was
founded and the blood of the many shall perish, as words
spoken become forgotten because of Googles censorship.

  I always thought high and lofty ideas like Google; was for
the expressions of commonality, that runs thru all humans
seeking freedom of expression, to excite and drive those
basic qualities of life, that define whom and what we are,
free, to believe, to aspire, to become whatever we dream.

 Apparently 'Google' has caved in to the principles of a
dictatorship and greed, not wanting to offend powerful
people who thread on the weaknesses of others, less fortunate
people. 

Who will be next to sequester this flame of hope
and freedom?  Iran, Iraq, other countries with tyrannical 
rulers,;whose people are enslaved, not by freedoms they
seek, but by the knowledge of it that will set them free.

I find it deplorable that 'Google' has chosen a path
to totalitarianism, of reckless abandonment to the
people who believed in them and their Company.  I hope
that other browsers will not give in to foreign dictates and
allow all people, seeking their freedom, to read, to understand
and to cherish those freedoms that we hold so dear to our
hearts and that we, as Americans are willing to die for.  





Sometimes it is difficult to stand firm against the winds of
change that engulf our principles of freedom; against others
willing to desecrate those very ideas whom others have died for,
but by doing so we pay homage to those who have gone before
and sacrifice so much, that others may walk freely in their
footsteps.  

dr burke/06


http://news.com.com/No+booze+or+jokes+for+Googlers+in
+China/2100-1030_3-6031727.html?tag=nefd.lede

"Google's new China search engine not only censors many Web
sites that question the Chinese government, but it goes further
than similar services from Microsoft and Yahoo by targeting teen
pregnancy, homosexuality, dating, beer and jokes.
In addition, CNET News.com has found that contrary to Google
co-founder Sergey Brin's promise to inform users when their
search results are censored, the company frequently filters out
sites without revealing it."
When launching its China-based search site this week, Google
defended its decision to comply with the dictates of China's
ruling Communist Party by saying the new service expands
access to information for Chinese users. But its choice has been
controversial, not least because Google's corporate motto is
"Don't be evil." "Or, don't become evil to soon."
"But evil is, what evil does and Google is becoming evil."

corporate motto is "Don't be evil."


"Our informal corporate motto is "Don't be evil." We Googlers
generally relate those words to the way we serve our users ? as
well we should. But being "a different kind of company" means
more than the products we make and the business we're
building; it means making sure that our core values inform our
conduct in all aspects of our lives as Google employees.

The Google Code of Conduct is the code by which we put those
values into practice. This document is meant for public
consumption, but its most important audience is within our own
walls. This code isn't merely a set of rules for specific
circumstances but an intentionally expansive statement of
principles meant to inform all our actions; we expect all our
employees, temporary workers, consultants, contractors, officers
and directors to study these principles and do their best to apply
them to any and all circumstances which may arise.

The core message is simple: Being Googlers means striving
toward the highest possible standard of ethical business
conduct. This is a matter as much practical as ethical; we hire
great people who work hard to build great products, but our
most important asset by far is our reputation as a company that
warrants our users' faith and trust. That trust is the foundation
upon which our success and prosperity rests, and it must be re-
earned every day, in every way, by every one of us.

So please do read this code, and then read it again, and
remember that as our company evolves, The Google Code of
Conduct will evolve as well. Our core principles won't change,
but the specifics might, so a year from now, please read it a
third time. And always bear in mind that each of us has a
personal responsibility to do everything we can to incorporate
these principles into our work, and our lives."

Evil is, what evil does and Google is becoming evil.
Reply to this comment
Google's amended motto
by January 30, 2006 2:48 PM PST
Google should amend its motto to say, "Don't do evil, unless there's money in it."
Reply to this comment
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    During the presidential campaigning four years ago, YouTube didn't even exist. Now it's a tool candidates must master to get their message across. CNET's Kara Tsuboi stops by the YouTube upload booths at the Democratic and Republican conventions to find out why Google's video site has such a big presence in Denver and St. Paul, Minn.

  • News - Gaming and Culture

    Are Demo and TechCrunch50 fragmenting their audiences?

    With both events scheduled to start Monday, many press, as well as venture capitalists and others are having to choose which one to attend.

  • News - Cutting Edge

    Execs predict next Google-like tech

    On eve of company's 10-year anniversary, researchers and business pundits speculate about what technologies might someday have as much impact as Google.

  • Gallery

    Images: The art of 'Spore' prototypes

    Will Wright and his Maxis team worked on dozens of prototypes to test the elements of their soon-to-be-released evolution game. Here's a sampling.

  • Webware

    DemoFall preview: 10 to watch

    If you can only watch 10 pitches from DemoFall, these would be good ones.

  • Green Tech

    Duke Energy to invest in mini solar power plants

    Can hundreds of rooftop solar panels collectively operate like a central power plant? Duke Energy launches $100 million distributed solar program to find out.