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November 14, 2007 7:05 AM PST

Radiohead sets U.S. deal for new album release

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Radiohead sets U.S. deal for new album release
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Comscore and Other 'Ratings' Companies
by `WarpKat November 14, 2007 9:07 AM PST
Already I suspect Comscore's accuracy is...well...inaccurate, and this is according to a blurb on their site:

"comScore finds deletion of cookies on visitors' PCs can lead to a 2.5x overstatement of unique visitors by web server logs."

In response: DUH!

And while the deletion of cookies often DOES result in an overstatement, as most admins know, it doesn't address this one question that popped into my head: how does comScore KNOW the numbers of sites? Does comScore have DIRECT access to these numbers? Are they provided in any way to comScore? I would assume that if Radiohead put this on the web, they would have sufficient personnel to crunch the numbers themselves rather than let a 'ratings' company work the numbers.

Nielsen has pretty much sunk that market based on the reliability of their own numbers.

It's sad that the internet itself has taken this retarded turn where marketing companies think they know more than the majority of admins.

Then again, that's all this is, isn't it? A numbers game?
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