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October 17, 2007 11:45 AM PDT

Sex, Nazi, burrito and Viagra: Who Googles what?

Sex, Nazi, burrito and Viagra: Who Googles what?
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Google Trends statistics show which countries are the top searchers for certain keywords. Italy, for example, is No. 1 for "Viagra."

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Interesting Factoids -- Skewed Results
by comunicado October 18, 2007 7:35 AM PDT
Some words -- like "car bomb" -- are clearly English. So it's no wonder they rank highest in Australia, Canada and the U.S. It would be interesting to see the number of times "car bomb" was searched for in Hebrew or Spanish.

These rankings must be interpreted in context, considering several factors: (1) language/alphabet, (2) each country's access to Internet (rankings will be higher in areas where greater portions of the population are connected), and (3) statistical representation taking into account the number of times a term was searched for in relation to the percentage of that country's connected population as well as the availability of online texts in that native language (and then compare results among countries on a relative scale).
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