• On The Insider: Robert Downey Jr Injured on the Set
October 23, 2007 9:28 AM PDT

Ballmer: Phones are like remote control for life

Posted by Ina Fried
  • Print

Updated 4:40 p.m. to note Microsoft not interested in bidding for wireless spectrum.

SAN FRANCISCO--Cell phones are so great these days that some people have started carrying two.

Well, that's not exactly true. A growing number of people do have multiple cell phones, but it's actually a failure, not a success of the industry, Microsoft CEO Steve Ballmer said on Tuesday.

People are finding they need one phone for work and another for home, or one phone for e-mail and another for making phone calls.

"That strikes me as incredibly odd," Ballmer said in a keynote speech at the CTIA Fall 2007 trade show here.

The goal of the industry--and of Microsoft--should be to create devices that work for both home and work and are capable of handling running business applications, unified messaging and gaming.

"In a sense we have to think about the phone as almost a universal remote control for your life," Ballmer said.

Ballmer even conceded that the phone is taking on a more central role than the computer for many people.

"The phone has a unique role," he said. "While the PC is the most powerful device, the phone is most popular device." In a world of services (think Windows Live) that run over a variety of devices, it is the phone that any individual is most likely to have at any given time, he said.

In some cases, the phone will be the computer.

"In many countries the phone will be the PC for people that have very little money," he said, pointing to a scenario in which the phone plugs into a docking station and connects up to a keyboard and television to act as a PC-like device, something Microsoft has been developing in its labs and hopes to start testing over the next 12 months.

How many devices do you carry? For those that do carry more than one, what would it take for you to carry one? Feel free to sound off below or drop me a note.

Update: Ballmer also noted that Microsoft is not planning to bid in the upcoming U.S. wireless spectrum auction as some of its rivals are said to be planning to do.

"What would it buy us to own a piece of spectrum," he said. "It would probably do a lot to alienate the telecom industry."

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
Recent posts from Beyond Binary
Microsoft puts data centers on wheels
Microsoft apologizes for Cashback glitches
Blockbuster working on Live Mesh app
Microsoft, Yahoo said in talks on search deal
Five big things Microsoft got right
Add a Comment (Log in or register) 24 comments
Wow, a phone that acts like a PC. Now THAT is an original idea!
by ShrikeMD October 23, 2007 11:20 AM PDT
"..., pointing to a scenario in which the phone plugs into a
docking station and connects up to a keyboard and television to
act as a PC-like device, something Microsoft has been
developing in its labs and hopes to start testing over the next 12
months.

Ever the imitators, MS will probably come up with a:
1. phone that is not as good as the iPhone; like their
2. Zune that is not as good as the iPod; or their
3. Vista that isn't as good as Tiger, much less Leopard.

Lucky for MS, they still have a $100B head start on Apple in
terms of market cap, and 96% of the global PC market, at least
for now...
Reply to this comment
iPhone
by coryschulz October 23, 2007 11:37 AM PDT
All ballmer did was point out that phones are becoming more
important in peoples lives. He forgot to point out that the iphone
is the best phone out there and that people with iPhones are
happier with their devices than any other phone owner.
Reply to this comment
I carry an iPhone
by rcrusoe October 23, 2007 11:55 AM PDT
Granted, the iPhone wasn't designed primarily for business like
the Blackberry, but it works well for me.

It handles my mobile calls, my work email, and my three
personal email accounts (2 imap, 2 pop). My home number is
forwarded to my mobile when I'm not home, and the iPhone's
visual voicemail picks up when I choose not to answer.

The voice mail system at work forwards voice messages to my
iPhone as 3gp files which I can play and file.

Many of my work systems can be administered remotely through
the built in Safari web browser.

I get alerts from systems at work as well as my bank, etc by
email and sms. And, in those few minutes when I can relax, I
have a decent music and podcast collection from which to
choose.

It's not perfect, but on most occasions it has replaced both my
laptop and my iPod. Not bad for a v1.0 device.
Reply to this comment
Same boat, different phone.
by DrtyDogg October 23, 2007 2:28 PM PDT
I rarely take my laptop out any more because I can do everything needed from my phone, plus with integrated messaging, and direct push email I get "visusal voicemail."
About the only thing I can't do already with my windows mobile phone is connect it to a monitor. Bluetooth keyboards already work etc.
Kind of a let down speech if you ask me. Almost all of the technology he speaks about is already available.
Always behind....
by Xtoo October 23, 2007 1:01 PM PDT
As always MS a 'bit' behind Apple....
Love my iPhone!!!
Reply to this comment
Wow innovation
by t8 October 23, 2007 1:57 PM PDT
Who would have thought, a mobile phone becoming a PC and docking them into a station.

Wow, they are so ahead of the game.

Thanks for showing us the road ahead Ballmer.

OK, I am being sarcastic.
Reply to this comment
Didn't Ballmer pooh pooh the Iphone?
by wayne95125 October 23, 2007 2:28 PM PDT
Ballmer is priceless. Yep I can see it now, The Zune Phone, A
useless brick with a jacked up version of windows mobile OS. I
thought Ballmer was going to make some sort of announcement?
Pointing out the obvious is far from earth shattering.
Reply to this comment
Nice Try
by Rossn October 23, 2007 2:29 PM PDT
The PC/cellphone is simply a the newest platform that we use to communicate. The real power moving forward is how we dliver nd interact with information, the smaller and less intrusive the delivery mechanism is the greater the acceptance will be.

It is this why I believe that it is the services that provide the infomation that will be truly key moving forth and why Microsoft will become extinct in this new world of information.

Stop thnking platform as a user experience and think of the presentation being the platform to manage the data

Ross
Reply to this comment
Boring and Behind, as usual
by carloblackmore October 23, 2007 2:37 PM PDT
As usual, Microsoft seems to be on a dated, slightly misguided
path of what they THINK everyone wants. They take statistics/
trends that are boringly obvious, and extrapolate them into
conclusions that seem to flounder in the desert of consumer
apathy.

Certainly, people NEED business applications (those needs cover
a colossal range of functionality). And certainly cell phones are
more POPULAR than PCs. And certainly, gaming is a growing
market. But I can't think of anything in the success story archive
of consumer devices that stands out as a suggestion that these
certainties should be clumped together into one technology-
device roadmap.
Reply to this comment
Wow
by campy66 October 23, 2007 2:38 PM PDT
Ballmer, the master of the obvious.
Reply to this comment
What's wrong with having a work phone and a personal phone?
by pbreitenbach October 23, 2007 2:45 PM PDT
(Besides that telecoms still don't let you share a number on two phones)
Reply to this comment
The Future is When?
by David_R_Samuel October 23, 2007 3:02 PM PDT
The pace of change in the burgeoning PC and Cellular Phone markets has led to an approaching convergence. A convergence where users will make a decision at the time of purchase as to whether they will find the most utility in the ultra-portable cellular telephone, with all the bells and whistles of a PC or the less portable PC with all the bells and whistles of a cellular telephone. Until cellular telephones meet the promise of the ultra-portable single device users will still end carrying one, two or three devices. Yes, I do carry three. A personal cell, a work cell and a laptop. I can't wait for the day I can say, "The Future is Now".
Reply to this comment
Ballmer announces...
by NWLB October 23, 2007 3:22 PM PDT
...Microsoft Windows Embedded, for the Wheel.

It seems they have just discovered this innovative idea, and feel that Windows is the best option for Wheel users and that Micorsoft will help re-invent it.
Reply to this comment
Apple vs Nokia
by dm66 October 23, 2007 3:32 PM PDT
I dont see MS in this picture...

Nokia seem to have a pretty good balance with the new N810 tablet (what the foleo should have been) which you can pair with a phone to have a decent mobile environment. I like the option of having a separate phone which can travel better in some cases.

The iPhone is also there and I am looking forward to V2. Shame it doesn't have expandable storage and the iTouch needs bluetooth, but pretty impressive V1 devices.

But imho I think MS offerings in this space are too kludgy. Windows mobile needs to go on a diet.
Reply to this comment
Laptop
by Blito October 23, 2007 4:13 PM PDT
I don't carry any devices right now. There is too much stimulus already and I'm always on the computer. Well just a laptop maybe haha.
Reply to this comment
Phone will be just a phone
by ysrang October 23, 2007 4:14 PM PDT
What Ballmer mentioned is very interesting. However, many of mobile users are saying they would like to carry two devices. One is just a cell phone for voice and SMS and the other should be like PC as exactly Ballmer mentioned the other one will be MP3 player, Video, Web browsing, Navigator and Gaming. If my cell phone is on a docking station and I am watching a video via the phone how can I answer my phone calls? Phone should be just a phone.
Reply to this comment
Cisco
by SaeedZam October 23, 2007 4:34 PM PDT
I think either this dude doesnt really keep up to date of technologies out there, or he simply likes to look at what other companies are offering and offer that solution years later and make it seem like it's an orignial Microsoft idea.

For corporations, Cisco already has a solution that allows you to use a single phone.

For instance, the system allows you to automatically ring your office phone on your mobile, and use your mobile phone as if you are calling from your office (using office calling plans, caller ID, etc etc).

For that matter, you can be talking on the mobile phone, walk into your office and pick your office phone and continue the conversation (and vise versa)....and so on.
Reply to this comment
Because they just Work
by Hank Wells October 24, 2007 1:07 AM PDT
No lenghtly installs. No critial updates. No 'nanny' software. NO blot-ware. No Crashs. Maintenance = Only require a charge overnight and every few years a battery replacent. No Spam. No need to check for viruses every time you use it. No defraging, No trogen check required.

Do you really want me to carry on?
Reply to this comment
There is one already!...it's an iphone
by dan1000 October 24, 2007 9:26 AM PDT
His comments are true but a little bit rhetorical. My iphone did replace a cell phone, an MP3 player and a laptop. I still use my laptop at home because the screen is bigger but I could go with just the one device all the time if needed.
Reply to this comment
Why I carry two cell phones
by lbateman October 24, 2007 9:31 AM PDT
As your article stated, one is personal and the other is for business. I contacted my personal carrier to find out if I could forward my calls to my business cell; while they did offer that service, the cost per call was price prohibitive. So, with no other choice, I carry two phones....sigh
Reply to this comment
ballmer
by mikexeter October 24, 2007 10:46 AM PDT
He should retire. He is starting to sound like Jack Welch. Does Microsoft matter any more? Really, moving forward, does it?
Reply to this comment
 See all 24 Comments >>
advertisement

In the news now

E-tailers eye Cyber Monday

After a better-than-expected Black Friday, retailers' hopes are up for a sale-heavy day online. Predictions, however, are mixed.


The other digital-TV transition

As digital TV migration nears, confusion mounts as some cable customers see basic cable channels disappear from their analog packages.


Photos: Space station marks a decade aloft

The first pieces of the International Space Station went into orbit 10 years ago. Now a full-fledged lab facility, it continues to grow.


About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

Add this feed to your online news reader

Beyond Binary topics

Binary Bits

    Follow Ina on Twitter (Twitter name: InaFried)
    advertisement
    advertisement

    Inside CNET News

    Scroll Left Scroll Right